When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week. Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie. Last week, an arty, black-and-white Scorsese-directed Dolce & Gabbana spot took off on YouTube, landing it atop the VideoWatch/VidIQ branded video ranker with 3.2 million views and an 84 percent average view-through. The one-minute clip, which also features Scarlett Johansson, even prompts users to check out a director's cut. In second place on the ranker was a similar, so-not-typical YouTube music video for Louis Vuitton featuring an extremely young-looking David Bowie. That spot delivered 3 million views. Check out the full VidIQ chart here: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2013-11-13 00:00:00 UTC ]
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As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek
[ AdWeek | 2020-06-22 12:41:43 UTC ]
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INDIGO, THE LATEST BOOK of poetry by Ellen Bass, reflects the unique perspective of an unusual poetic life and the complex traumas and pleasures of a thoughtful, observant sensibility. Bass published four books between 1973 and 1980 that you may not have heard of. On the back of I’m Not Your... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-06-17 17:00:43 UTC ]
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Suzy Krause’s Sorry I Missed You (Lake Union) posted straight to the top of the Bookstat e-book chart for the week ending 6th June. Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 20:33:24 UTC ]
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Stacey Halls' The Foundling (Zaffre) has toddled straight into the Audible weekly number one spot. Continue reading at The Bookseller
[ The Bookseller | 2020-06-04 11:38:57 UTC ]
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Sally Rooney's Normal People (Faber) has bounced back to the UK Official Top 50 number one spot for a second week across lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 21:09:57 UTC ]
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Suzanne Collins' prequel to The Hunger Games series, The Ballad of Songbirds and Snakes (Scholastic), has hit the right chord with book-buyers, soaring straight into the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 05:28:10 UTC ]
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We've got suggestions for classics to rediscover, what to read if your brother is driving you nuts, plus ideas to help you process this whole Covid situation. Continue reading at Wired
[ Wired | 2020-05-20 12:00:00 UTC ]
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Joe Wicks' Wean in 15 (Bluebird) has star-jumped into the UK Official Top 50 number one spot according to Nielsen BookScan. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 05:58:51 UTC ]
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The Roald Dahl Story Company has brought together filmmaker Taika Waititi and a host of stars including Ryan Reynolds and Cate Blanchett for "James and the Giant Peach, with Taika and Friends", a story-telling series on the Roald Dahl Youtube. Continue reading at The Bookseller
[ The Bookseller | 2020-05-18 17:28:18 UTC ]
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Walker books will publish Nikki Lilly's Come on Life: Highs, Lows and How to Live Your Best Teen Life. Continue reading at The Bookseller
[ The Bookseller | 2020-05-17 16:39:01 UTC ]
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Delia Owens’ Where the Crawdads Sing claimed the Publisher E-Book Ranking top spot for the week ending 25th April. Continue reading at The Bookseller
[ The Bookseller | 2020-05-10 19:53:20 UTC ]
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Having a surplus of books at your fingertips sounds like the reader's dream, but this Kindle Unlimited subscriber decided enough was enough. Continue reading at Book Riot
[ Book Riot | 2020-05-05 10:39:47 UTC ]
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Andrew Mayne's The Girl Beneath the Sea (Thomas & Mercer) has made a splash in the Bookstat e-book top 10, sailing straight into the number one. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 09:58:28 UTC ]
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For National Poetry Month, Brown launched “Goodnight America,” a weekly series of live performances on Zoom that combine poetry, comedy and lullabies. Continue reading at The Washington Post
[ The Washington Post | 2020-04-30 12:00:00 UTC ]
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David Walliams' Slime (HarperCollins) has scored a third week running in the UK Official Top 50 number one spot, with Nielsen BookScan once again unable to provide volume or value figures. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 15:39:28 UTC ]
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Hodder & Stoughton has won at auction the memoir of ex-Special Forces soldier and record-breaking mountaineer Nims Purja MBE. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 14:18:55 UTC ]
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Published with permission from BAM and the National Book Foundation What is it about courage that astounds our ability to imagine it? Perhaps it’s because, in dire times, we’re told to forget we can—not be courageous, but imagine what that looks like, what it feels like. To imagine others,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-23 08:49:39 UTC ]
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Michelle Thomas' My Sh*t Therapist (Lagom) has risen to the top of the weekly Audible top 10 for the week ending 19th April, defeating the previous week's number one, Michelle Obama's Becoming (Penguin). Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 19:07:27 UTC ]
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David Walliams' Slime (HarperCollins) has oozed into a second week as the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 11:25:21 UTC ]
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The Other Wife by Claire McGowan (Thomas & Mercer) has held the Bookstat number one for the week ending 18th April. Continue reading at The Bookseller
[ The Bookseller | 2020-04-20 18:12:17 UTC ]
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