When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week. Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie. Last week, an arty, black-and-white Scorsese-directed Dolce & Gabbana spot took off on YouTube, landing it atop the VideoWatch/VidIQ branded video ranker with 3.2 million views and an 84 percent average view-through. The one-minute clip, which also features Scarlett Johansson, even prompts users to check out a director's cut. In second place on the ranker was a similar, so-not-typical YouTube music video for Louis Vuitton featuring an extremely young-looking David Bowie. That spot delivered 3 million views. Check out the full VidIQ chart here: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2013-11-13 00:00:00 UTC ]
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Robert Galbraith's fifth Cormoran Strike title, Troubled Blood (Sphere), has gone straight to the UK Official Top 50 number one spot, selling 64,633 copies in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 21:59:56 UTC ]
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Robert Galbraith's Troubled Blood (Sphere) and Brian Masters' Dennis Nielsen biography Killing for Company (Cornerstone) have rocketed to the top of the Amazon Charts. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 15:55:56 UTC ]
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Sphere has announced Irish journalist Edel Coffey’s debut novel, Breaking Point, will be a superlead for the publisher in 2022, following a multi-publisher auction and six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 14:51:31 UTC ]
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Richard Osman's The Thursday Murder Club (Viking) has renewed its membership to the UK Official Top 50 number one spot for a second week, selling 34,485 copies in its first full week on sale. Continue reading at The Bookseller
[ The Bookseller | 2020-09-15 16:20:32 UTC ]
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Daunt Books Publishing has acquired The Breaks by Julietta Singh, the first non-fiction book on its Originals list, billed as a "visionary and moving" take on race, inheritance and mothering. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 10:49:51 UTC ]
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David Heska Wanbli Weiden’s novel is mostly set 200 miles southeast of Mount Rushmore on South Dakota’s Rosebud Indian Reservation. Continue reading at The Washington Post
[ The Washington Post | 2020-08-28 15:59:09 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2020-08-23 10:30:00 UTC ]
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In considering whether staff are being protected as libraries reopen during the pandemic, we take a look at some Arizona libraries. Continue reading at Book Riot
[ Book Riot | 2020-08-18 10:35:00 UTC ]
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Co-authors Omid Scobie and Carolyn Durand spoke to more than 100 friends, aides and others in the Sussexes’ “inner circle.” Continue reading at The Washington Post
[ The Washington Post | 2020-08-17 05:36:04 UTC ]
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This is cool: The Ohioana Library Association has released a map and list tracing a new “literary trail” through the state, featuring historical landmarks, museums, unique libraries, and other hidden destinations. The list isn’t limited to the state capital of Columbus, either. The selections... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-12 19:09:38 UTC ]
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Yesterday, shortly after Joe Biden, the Democratic candidate for president, picked Kamala Harris, the senator for California, as his running mate, Peter Doocy, a Fox News correspondent, tweeted, “But… you told me on Saturday…” That day, Doocy asked Biden—who was zipping past on a bicycle,... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-08-12 12:12:59 UTC ]
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In 2014, Japanese automobile gargantuan Subaru relied on special effects and bizarre super-sized monsters from popular manga series Attack on Titan to advertise the company's compact crossover five-door SUV, the Forester. Six years later, the automaker didn't need to rely on fiction to showcase... Continue reading at AdWeek
[ AdWeek | 2020-08-11 22:15:19 UTC ]
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‘The Kissing Booth’ started as an online novel and blew up into one of Netflix’s most popular films. Here’s why author Beth Reekles thinks that is. Back when she was just 15, Beth Reekles couldn’t find the kind of YA novel that appealed to her.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-07-24 06:00:21 UTC ]
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Mark Dawson’s purchase pushed his thriller The Cleaner up the Sunday Times chart, but the sales monitor Nielsen has now revised its figuresAuthor Mark Dawson has lost his Top 10 position in the Sunday Times bestseller charts for his thriller The Cleaner after revealing that he bought 400 copies... Continue reading at The Guardian
[ The Guardian | 2020-07-22 11:24:02 UTC ]
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David Walliams and Tony Ross' The World's Worst Parents (HarperCollins) has topped the UK Official Top 50 for a third week running, selling 32,013 copies. Continue reading at The Bookseller
[ The Bookseller | 2020-07-21 02:42:45 UTC ]
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Industry Notes: The bestseller by Donald Trump's niece is going into its 14th printing. And Penguin Random House India inks deals with US, UK independents. The post Trump Tell-All Breaks S&S Record; PRH India Signs Sourcebooks, Fitzcarraldo appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-16 15:20:59 UTC ]
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In a week when print once again maintained sky-high sales, posting a 16% rise in value against the same week in 2019, and a 14.3% jump in volume, David Walliams and Tony Ross' The World's Worst Parents (HarperCollins) racked up a second week as the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2020-07-14 01:48:14 UTC ]
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Conservative Leader Andrew Scheer was seen at a departure gate at Toronto’s Pearson Airport today without a mask on — an apparent contravention of the rules that apply to travellers passing through the terminal. Continue reading at CBC
[ CBC | 2020-07-07 20:47:39 UTC ]
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Isaac Asimov’s Foundation trilogy has long been one of the great unadaptable science fiction works (read more on that here, along with a catalogue of Asimov’s awful serial harassment of women), but after 50 years, it has finally made it to screens. Starring noted tall man, Lee Pace (along with... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-23 14:28:10 UTC ]
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Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Bloomsbury) has notched up a second week as the UK Official Top 50 number one, selling 34,211 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 13:15:03 UTC ]
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