When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week. Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie. Last week, an arty, black-and-white Scorsese-directed Dolce & Gabbana spot took off on YouTube, landing it atop the VideoWatch/VidIQ branded video ranker with 3.2 million views and an 84 percent average view-through. The one-minute clip, which also features Scarlett Johansson, even prompts users to check out a director's cut. In second place on the ranker was a similar, so-not-typical YouTube music video for Louis Vuitton featuring an extremely young-looking David Bowie. That spot delivered 3 million views. Check out the full VidIQ chart here: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2013-11-13 00:00:00 UTC ]
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Penguin Random House Children’s has scooped Baby Love, Jacqueline Wilson's "moving" YA novel about teen pregnancy, family trouble and unlikely friendships. Continue reading at The Bookseller
[ The Bookseller | 2021-11-18 08:07:12 UTC ]
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LadBaby stars Mark and Roxane Hoyle's Greg the Sausage Roll: Santa's Little Helper (Puffin), illustrated by Gareth Conway, has debuted in the UK Official Top 50 number one spot, selling 41,306 copies in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 03:43:38 UTC ]
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Damon Galgut's The Promise (Chatto & Windus) has thundered to the top of the Amazon Charts' Most-Sold: Fiction top 20, the week of its Booker Prize win. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 19:53:38 UTC ]
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Leonard Rubenstein describes how commanders ignore humanitarian protections for medical personnel and the wounded. Continue reading at The Washington Post
[ The Washington Post | 2021-10-29 12:00:00 UTC ]
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The independent publisher was reinstated on YouTube following a backlash, but questions remain. Continue reading at Media Week
[ Media Week | 2021-10-26 15:58:53 UTC ]
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Under new leadership experienced in TV and film, Condé Nast’s entertainment arm is working more closely with its publications to develop articles and short stories into shows and movies. The post How Agnes Chu and Helen Estabrook are breaking Condé Nast Entertainment further into Hollywood... Continue reading at Digiday
[ Digiday | 2021-10-26 04:01:00 UTC ]
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Kate Mosse is launching a YouTube channel, including a book club featuring two non-fiction titles and a pair of fiction titles each month. Continue reading at The Bookseller
[ The Bookseller | 2021-10-20 03:44:21 UTC ]
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Richard Osman's The Man Who Died Twice (Viking) has notched up a third week running in the UK Official Top 50 number one spot, selling 38,439 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 18:06:50 UTC ]
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Sally Rooney has kept the top spot on Bookshop.org's Indie Champions chart for a second month, with Beautiful World, Where Are You (Faber). Continue reading at The Bookseller
[ The Bookseller | 2021-10-01 03:17:27 UTC ]
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Pavilion Books has acquired Home, the first cookbook from chef Hasan Semay, better known on social media as Big Has. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 05:07:14 UTC ]
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Author Frances Ryan shares her experiences of publicising her book, for which she fought to appear on mainstream political shows to flag the issues disabled people face Continue reading at The Bookseller
[ The Bookseller | 2021-09-26 10:06:34 UTC ]
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Sally Rooney's Beautiful World, Where Are You (Faber) has debuted in the UK Official Top 50 number one spot, selling 46,065 copies in its first week on sale, making it the fastest selling Adult Fiction title since sales figures returned in March. Continue reading at The Bookseller
[ The Bookseller | 2021-09-14 00:26:45 UTC ]
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Fiction Drawing inspiration from the writing of Lesley Nneka Arimah, Edwin Okolo creates a world of birth factories, colossal levees, secret labs, and New Biafra, where we find Ameli, Lotanna’s wife—because he chose her. Those colossal levees, rising... Continue reading at World Literature Today
[ World Literature Today | 2021-09-13 14:09:11 UTC ]
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Writers from different parts of the world weigh in on what it means to be a woman with agency. Continue reading at The Washington Post
[ The Washington Post | 2021-09-11 12:00:00 UTC ]
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Martyn Ford’s All Our Darkest Secrets (Thomas & Mercer) zoomed into the Bookstat e-book chart number one for the week ending 4th September. Continue reading at The Bookseller
[ The Bookseller | 2021-09-07 20:49:57 UTC ]
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Hearing to examine temporary ban for breaching Covid misinformation policies with chair hoping to grill Murdoch on ‘standards of journalism and accurate reporting’Get our free news app; get our morning email briefingLachlan Murdoch has been invited to appear before a reconvened Senate inquiry... Continue reading at The Guardian
[ The Guardian | 2021-09-01 17:30:01 UTC ]
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The former Marine fighter pilot and Senate candidate writes of her ambition and doubts. Continue reading at The Washington Post
[ The Washington Post | 2021-08-27 12:00:00 UTC ]
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Audible is releasing an audiobook of Peter Kay’s record-breaking autobiography The Sound of Laughter in September with two new and exclusive bonus chapters. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 06:53:06 UTC ]
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Graham Norton's Home Stretch (Coronet) has bounced into the Bookstat e-book number one for the week ending 14th August. Continue reading at The Bookseller
[ The Bookseller | 2021-08-20 07:22:30 UTC ]
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Richard Osman's The Thursday Murder Club (Penguin) has bounced back to the UK Official Top 50 number one spot, for an 11th week in total and a sixth week in paperback. Continue reading at The Bookseller
[ The Bookseller | 2021-08-16 16:44:24 UTC ]
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