When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week. Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie. Last week, an arty, black-and-white Scorsese-directed Dolce & Gabbana spot took off on YouTube, landing it atop the VideoWatch/VidIQ branded video ranker with 3.2 million views and an 84 percent average view-through. The one-minute clip, which also features Scarlett Johansson, even prompts users to check out a director's cut. In second place on the ranker was a similar, so-not-typical YouTube music video for Louis Vuitton featuring an extremely young-looking David Bowie. That spot delivered 3 million views. Check out the full VidIQ chart here: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2013-11-13 00:00:00 UTC ]
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With 2,806 yards rushing and 33 touchdowns, you have to be impressed with the senior season of Fairfax running back Ramses Hernandez. But then you watch some video (see above) from his performance last week against Los Angeles when he rushed for 224 yards in 31 carries and scored four touchdowns... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-11 00:00:00 UTC ]
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Nonesuch Books & Cards, along with its second location in South Portland, have sold 1,000 copies of the Swedish paperback, making the novel the store's top seller since its May release. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-10 00:00:00 UTC ]
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Author and spiritual guru Chandresh Bhardwaj urges readers to unlearn everything they have learned about spirituality for a stronger connection to God in his new book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-07 00:00:00 UTC ]
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Concerned that screen time is cannibalizing reading time? Consider this: 2015’s top-selling humor book for adults, per Nielsen BookScan, was written by a YouTube celebrity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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The battle over breaking news escalated this fall with a trio of mobile products from major tech companies. In November, Facebook announced its stand-alone app called Notify on the heels of Twitter launching Moments the month prior. When Apple released the iPhone 6s and iOS 9 in September, it... Continue reading at AdWeek
[ AdWeek | 2015-12-01 00:00:00 UTC ]
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Author James Dawson argues that the publishing industry needs not to fight the power of YouTube, but rather seek to harness it. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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Why must library patrons wait for weeks to read the latest bestsellers when there are so man more great books to discover? The post Can Curation Help Libraries Break Out of Frontlist Dependency? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-02 00:00:00 UTC ]
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British gamer Joseph Garrett may be nervous in crowds, but he has a growing legion of young fans – and a publishing deal to make their Christmas“When you’re trying to get somewhere and you’re surrounded, that’s when I get panicked. I’m not great with crowds anyway, but it’s OK on stage. It’s... Continue reading at The Guardian
[ The Guardian | 2015-10-31 00:00:00 UTC ]
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Think about the book of the future. The possibilities are endless . . and tempting. We can add video, multiple narra- tive paths and in-book commentary. My own fantasies revolve around the touchable terrain of content you browse visually. It’s the reader’s version of synaesthesia. Continue reading at The Bookseller
[ The Bookseller | 2015-10-30 00:00:00 UTC ]
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The ability of YouTube personalities to capture readers is writ large if you look at this week’s bestseller list. Three books by YouTube dynamos landed in the top 20 on Publishers Weekly's current overall bestseller list, powered by Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-29 00:00:00 UTC ]
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Vlogger Zoe “Zoella” Sugg’s second novel Girl Online: On Tour (Penguin) has taken the Official Top 50 number one spot from David Walliams, in a week that saw YouTubers dominate the top of the charts. The sequel to 2014’s Girl Online (Penguin) sold 56,038 copies for £377,813 last week, according... Continue reading at The Bookseller
[ The Bookseller | 2015-10-28 00:00:00 UTC ]
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Facebook is moving into YouTube’s turf, and that could be good for video publishers. Facebook announced earlier this week that it’s testing a new video section on its mobile app, which would ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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Facebook said today its replacing the useless Messenger section with a Videos tab on its mobile app. The stream, dedicated to YouTube's bread-and-butter, will serve videos from friends, publishers, pages the user likes and ads. Facebook also confirmed its testing a floating video box, a new... Continue reading at Digiday
[ Digiday | 2015-10-14 00:00:00 UTC ]
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While Facebook's video ad service is still in its infancy -- about 18 months old -- it's already prefered by marketers over YouTube, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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Watkins is set to publish a new series of books from YouTube "sensation" Cosmic Kids Yoga. The internet “phenomenon” showcase their “incredibly” popular yoga routines for children on YouTube and are the number one kids’ yoga brand worldwide, with nearly 50,000 subscribers and average viewing... Continue reading at The Bookseller
[ The Bookseller | 2015-10-07 00:00:00 UTC ]
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Icon Books has acquired Man Up: Surviving Modern Masculinity by journalist Jack Urwin, a book that explores the reason masculinity is “currently in crisis”. Tom Webber, commissioning editor at Icon Books, bought UK and Commonwealth rights from Juliet Pickering at Blake Friedmann to Man Up.... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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Not long ago, whenever a teacher would assign a book report, most students would sprint to Barnes & Noble to grab the CliffsNotes version that could save their weekend. These days, however, they're more likely to head to YouTube to listen to th... Continue reading at Engadget
[ Engadget | 2015-10-01 00:00:00 UTC ]
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Egmont has signed a book deal with Joseph Garrett, the YouTube star who posts videos about the game Minecraft as the character Stampy Cat. Garrett has signed a two-book deal and the first title, Stampy’s Lovely Book (h/b, £7.99), features comics, jokes and activities based on Stampy and his... Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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Chicken House has confirmed it is breaking with Cornelia Funke over the Mirrorworld series, but will still publish the backlist and hopes to work with the author in the future. The German author and illustrator is launching her own publishing house after disagreeing with her editors in the UK... Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing... Continue reading at Advertising Age
[ Advertising Age | 2015-08-18 00:00:00 UTC ]
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