When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week. Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie. Last week, an arty, black-and-white Scorsese-directed Dolce & Gabbana spot took off on YouTube, landing it atop the VideoWatch/VidIQ branded video ranker with 3.2 million views and an 84 percent average view-through. The one-minute clip, which also features Scarlett Johansson, even prompts users to check out a director's cut. In second place on the ranker was a similar, so-not-typical YouTube music video for Louis Vuitton featuring an extremely young-looking David Bowie. That spot delivered 3 million views. Check out the full VidIQ chart here: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2013-11-13 00:00:00 UTC ]
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TEN, the parent company of Motor Trend and other sports magazines and websites, plans to produce 20 hours of live programming per month on Facebook. With Motor Trend, this means bringing viewers closer to the action at industry car shows, as well as interviews with top personalities and athletes... Continue reading at Digiday
[ Digiday | 2016-06-06 00:00:00 UTC ]
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Trapeze is publishing a debut graphic novel by YouTuber Dan The Diamond Minecart. Continue reading at The Bookseller
[ The Bookseller | 2016-05-25 00:00:00 UTC ]
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Hannah Hart is the wildly popular, sometimes sober YouTube personality (2.3 million subscribers), and author of the New York Times bestseller "My Drunk Kitchen." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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The new paperback of Paula Hawkins’ The Girl on the Train (Black Swan) has hurtled to the Official UK Top 50 number spot, selling 59,093 copies for £224,947 in its first three days on sale. Continue reading at The Bookseller
[ The Bookseller | 2016-05-11 00:00:00 UTC ]
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Steven Furtick’s latest, ‘(Un)Qualified,’ debuted at #4 on our Religion Nonfiction bestsellers list for the month of March, while five books with a presence in Hollywood ranked among the top 10 in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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They’ve become the voice of the millennials and now films, TV shows, book deals and live tours are followingYou may not have heard of Joe Sugg and Caspar Lee, but these British YouTube stars have more than 11 million subscribers and more than one billion views on Google’s online video service.... Continue reading at The Guardian
[ The Guardian | 2016-04-09 00:00:00 UTC ]
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Facebook is rolling out a bunch of new live video features, including a video section that will prioritize live content above on-demand videos. Publishers like Business Insider and The Washington Post expect the new features to grow viewership on the platform. And with a dedicated section, clear... Continue reading at Digiday
[ Digiday | 2016-04-06 00:00:00 UTC ]
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Lee Child has claimed his 14th number one as Make Me (Bantam), the 20th Jack Reacher novel, swiped the top spot from Joe Wicks’ Lean in 15 (Bluebird). Continue reading at The Bookseller
[ The Bookseller | 2016-03-31 00:00:00 UTC ]
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Joe Wicks has bounced back up the Official UK Top 50, as Lean in 15 (Bluebird) reclaimed the number one spot for a ninth non-consecutive week. Continue reading at The Bookseller
[ The Bookseller | 2016-03-23 00:00:00 UTC ]
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Genre fiction, non-fiction and books which "are causing a stir, a story in the book world" will all be candidates for the new "Meet the Author" interview series, now conducted by veteran broadcaster James Naughtie who has replaced Nick Higham. Continue reading at The Bookseller
[ The Bookseller | 2016-03-10 00:00:00 UTC ]
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Following actress Brie Larson’s Oscar win for her role in the film adaptation of ‘Room,' Emma Donoghue’s 2010 novel came in at #3 on the iBooks bestseller list for the week ending March 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-10 00:00:00 UTC ]
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Michael Joseph, an imprint of Penguin Random House, is publishing YouTube star Caspar Lee's memoir, authored in collaboration with the 21-year-old's mum. Continue reading at The Bookseller
[ The Bookseller | 2016-03-09 00:00:00 UTC ]
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Time Inc., the magazine publisher striving to build its business in other platforms, and StyleHaul, described in a 2014 profile as "the largest fashion network on YouTube you've never heard of," have signed a multiyear advertising partnership.The two companies will go to market together when... Continue reading at Advertising Age
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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There are a lot of famous faces in this week’s compilation of new adverts including an appearance for IBM by Carrie Fisher; William H Macy in a Samsung commercial; Benicio Del Toro for Heineken; Joey Essex for Batchelors Cup a Soup; and Prince Charles and the Queen for The Body Shop! And once... Continue reading at The Guardian
[ The Guardian | 2016-03-03 00:00:00 UTC ]
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Contact publishers and editors directly and remember publishing is bigger than just editorial, says our expert panelIf you’re looking to get experience in the industry, start by applying to publishers directly. “I recommend approaching smaller independent publishers too. They tend to receive... Continue reading at The Guardian
[ The Guardian | 2016-02-15 00:00:00 UTC ]
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The latest report from the Association of American Publishers has revealed adult book revenues in the US shot up 2.9% for the first three quarters of 2015 - and up more than 7% in September - while children's and YA takings for the period dipped slightly. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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Publishing a children’s book in Russia is not a straightforward matter, as Anna Starobinets found when her detective stories set among woodland animals were deemed to be far too beastly for children I wrote my first children’s book, The Land of Good Girls, in 2009 for my then five-year-old... Continue reading at The Guardian
[ The Guardian | 2016-01-03 00:00:00 UTC ]
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A new nationwide library campaign will hold the government to account over its legal responsibilities towards libraries and has called on local authorities to put all changes to library services on hold or risk breaching the law. Continue reading at The Bookseller
[ The Bookseller | 2015-12-17 00:00:00 UTC ]
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Regular readers of The Bookseller will be aware of the three trends driving the print renaissance: adult colouring books, clean eating titles and psychological thrillers. Thus far in 2015, total sales are up 6% year on year through Nielsen BookScan, with a good deal of that down to 2015 breakout... Continue reading at The Bookseller
[ The Bookseller | 2015-12-14 00:00:00 UTC ]
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