When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week. Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie. Last week, an arty, black-and-white Scorsese-directed Dolce & Gabbana spot took off on YouTube, landing it atop the VideoWatch/VidIQ branded video ranker with 3.2 million views and an 84 percent average view-through. The one-minute clip, which also features Scarlett Johansson, even prompts users to check out a director's cut. In second place on the ranker was a similar, so-not-typical YouTube music video for Louis Vuitton featuring an extremely young-looking David Bowie. That spot delivered 3 million views. Check out the full VidIQ chart here: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2013-11-13 00:00:00 UTC ]
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Julia Kingsford argues that awarding Bob Dylan the Nobel Prize for Literature is "retrograde". Continue reading at The Bookseller
[ The Bookseller | 2016-10-15 00:00:00 UTC ]
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Crime writer Peter James has launched his own "crime-hub" YouTube channel, Peter James TV, promising to feature exclusive interviews with household names in crime including RL Stine, Martina Cole and Paula Hawkins, as well as behind the scenes research footage for his bestselling Roy Grace series. Continue reading at The Bookseller
[ The Bookseller | 2016-10-13 00:00:00 UTC ]
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The Girl on the Train (Transworld) has once again chugged straight into the Monthly E-Book Sales Ranking number one spot for August—shifting 41,335 copies to usurp Jojo Moyes’ After You (Michael Joseph). The top three— the aforementioned two, along with After You’s predecessor Me Before You,... Continue reading at The Bookseller
[ The Bookseller | 2016-10-08 00:00:00 UTC ]
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Verizon and Comcast are not the first to try and build streaming video platforms for the best short-form web content -- AOL and Yahoo have already failed at it. Unlike digital publishers that dip their toes into video, these companies are willing to spend serious money on content. But money... Continue reading at Digiday
[ Digiday | 2016-10-06 00:00:00 UTC ]
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Phaidon is expanding its nascent beverage list with 'Regarding Cocktails,' the first and only cocktail recipe book from Sasha Petraske, the late, legendary owner of the New York City bar Milk & Honey. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-05 00:00:00 UTC ]
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As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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Hachette Children’s Group is publishing a new book in the Rainbow Magic series inspired by the Toys AndMe YouTube channel, presented by child YouTuber Tiana. Continue reading at The Bookseller
[ The Bookseller | 2016-09-22 00:00:00 UTC ]
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Journalist and Apps Playground co-founder looks analyses the growth in children’s YouTube viewing. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday
[ Digiday | 2016-09-09 00:00:00 UTC ]
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Rupi Kaur's book of poetry, 'Milk and Honey,' has sold nearly a half million print copies. How did that happen? Her publisher, Andrews McMeel, is just following "where the audience goes." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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YouTube is to open its first Creator Store in London's King Cross, which will be open to the public and sell YouTuber merchandise. Continue reading at The Bookseller
[ The Bookseller | 2016-08-20 00:00:00 UTC ]
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The owners of The Big Green Bookshop are to launch a YouTube channel next month that will feature videos showcasing a “mix of the strangeness” that goes on at the shop. Continue reading at The Bookseller
[ The Bookseller | 2016-08-17 00:00:00 UTC ]
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Blink Publishing has acquired The F2 World of Football from YouTube "football sensations", The F2 Freestylers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-16 00:00:00 UTC ]
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Ebury Press is publishing a new book from YouTube "superstars" Dan Howell and Phil Lester, authors of bestselling debut The Amazing Book is Not on Fire. Continue reading at The Bookseller
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
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Michael Joseph and Penguin Random House Children’s have jointly acquired How to be a Bawse: A Guide to S̶u̶r̶v̶i̶v̶i̶n̶g̶ ̶ Conquering Life by Canadian comedian and YouTube personality Lilly Singh. Continue reading at The Bookseller
[ The Bookseller | 2016-07-26 00:00:00 UTC ]
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Matt Haig has revealed the cover of his forthcoming book The Girl Who Saved Christmas in a YouTube video. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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Ken Clarke has revealed the cover of his autobiography, Kind of Blue, in a promotional YouTube video, during which he said he "always rather enjoyed the controversy". Continue reading at The Bookseller
[ The Bookseller | 2016-07-15 00:00:00 UTC ]
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Jojo Moyes has scored a second week in the Official UK Top 50 number one spot as After You (Penguin) sold 47,872 copies for £180,513. Continue reading at The Bookseller
[ The Bookseller | 2016-07-13 00:00:00 UTC ]
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Gary J. Byrne's political exposé of the Clintons, 'Crisis of Character,' rocketed to the top of the iBooks Bestseller list for the week ended July 3, while Holocaust survivor Elie Wiesel's 'Night' took the #5 slot, following the author's death on July 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-06 00:00:00 UTC ]
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Two Christian bloggers debut on the Religion Nonfiction list, and Jan Karon claims two spots on the Fiction list, toppling longtime leader Wanda Brunstetter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
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