When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week. Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie. Last week, an arty, black-and-white Scorsese-directed Dolce & Gabbana spot took off on YouTube, landing it atop the VideoWatch/VidIQ branded video ranker with 3.2 million views and an 84 percent average view-through. The one-minute clip, which also features Scarlett Johansson, even prompts users to check out a director's cut. In second place on the ranker was a similar, so-not-typical YouTube music video for Louis Vuitton featuring an extremely young-looking David Bowie. That spot delivered 3 million views. Check out the full VidIQ chart here: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2013-11-13 00:00:00 UTC ]
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If you’re a die-hard fan of a Facebook video creator, the social network may soon give you a way to pay for exclusive content and award you with a digital badge to declare your fandom. Those are some of the new ideas Facebook is introducing in the coming months to test ways to build up its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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Tom Fletcher and Shane Devries’ Brain Freeze (Puffin) has eased into the UK Official Top 50 number one spot for a second week running, selling 46,028 copies. Continue reading at The Bookseller
[ The Bookseller | 2018-03-14 00:00:00 UTC ]
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Unlike Facebook, YouTube offers publishers a video-specific audience and an established path to revenue. The post Why media companies are shifting their attention from Facebook to YouTube appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-14 00:00:00 UTC ]
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Facebook began testing a "breaking news" label for developing stories back in November, and now the social network is expanding the option to more publishers. Starting this week, the company says 50 more outlets in North America, Latin America, Europ... Continue reading at Engadget
[ Engadget | 2018-03-06 00:00:00 UTC ]
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Facebook is expanding its test of a breaking news tag to more than 50 publishers in North America, Latin America, Europe and Australia, and product manager Joey Rhyu shared some data from the social network's initial test run in a blog post. According to Rhyu, from Dec. 8 through Jan. 14, posts... Continue reading at AdWeek
[ AdWeek | 2018-03-06 00:00:00 UTC ]
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Gail Honeyman’s Eleanor Oliphant is Completely Fine (HarperCollins) has soared into the UK Official Top 50 number one spot, selling 29,442 copies for £170,329. Continue reading at The Bookseller
[ The Bookseller | 2018-02-14 00:00:00 UTC ]
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Little, Brown imprint Sphere has acquired world rights for YouTuber and presenter Amelia Mandeville's debut novel. Continue reading at The Bookseller
[ The Bookseller | 2018-02-10 00:00:00 UTC ]
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Tom Kerridge has rustled up a third week in the UK Official Top 50 number one spot, as Lose Weight for Good (Absolute) bounced upwards 31.5% in volume week on week and leapfrogged Michael Wolff’s Fire and Fury (Little, Brown). Continue reading at The Bookseller
[ The Bookseller | 2018-01-31 00:00:00 UTC ]
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Poetry of all tastes and genres should be celebrated, say Angela Croft and Catherine RoomeFurther to the critique in PN Review that you report (Literary world split as poet attacks rise of social media ‘noble amateur’, 24 January), the wonderful thing about the current poetry scene is there is... Continue reading at The Guardian
[ The Guardian | 2018-01-26 00:00:00 UTC ]
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While YouTube's newly announced partnership with the ISNI isn't directly related to book publishing, it can greatly strengthen the identifier's role in naming intellectual property's creators. The post YouTube Boosts the ISNI Identifier: Creators Standing Out From the Crowd appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-23 00:00:00 UTC ]
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Award-winning author and schoolteacher Pamela Butchart is set to go stratospheric in 2018, with a World book Day title and a Secret Seven revamp in the pipeline. Continue reading at The Bookseller
[ The Bookseller | 2018-01-23 00:00:00 UTC ]
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First Minister Nicola Sturgeon reveals the lifelong love of reading that has compelled her and her government to increase its budget for funding the arts. Continue reading at The Bookseller
[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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Publishers that aren’t paid to make shows for Watch find they can still take advantage of the real estate by posting existing shows there, but at a risk. The post Publishers are treating Facebook Watch like YouTube appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-09 00:00:00 UTC ]
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TK publishers tell us where they'll focus their initiatives in the year ahead, and the investments that will be needed to support them. The post Trend-Spotting: Where Publishers Will Prioritize Their Investing in 2018 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-29 00:00:00 UTC ]
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A short story about an awkward, troubling sexual encounter has gone viral, drawing a "record-breaking" number of online views. Continue reading at The Bookseller
[ The Bookseller | 2017-12-13 00:00:00 UTC ]
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David Walliams’ Bad Dad (HarperCollins) has soared back into the UK Official Top 50 number one spot, displacing E L James’ Darker (Arrow) after a single week’s reign. Continue reading at The Bookseller
[ The Bookseller | 2017-12-13 00:00:00 UTC ]
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Publishing experts spoke about standing out in a crowded marketplace at the third annual Global Kids Connect conference, held in New York City on December 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-12 00:00:00 UTC ]
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Penguin Press is to rush-release YouTube psychologist Jordan Peterson's book out in January. Continue reading at The Bookseller
[ The Bookseller | 2017-12-08 00:00:00 UTC ]
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Italy is to introduce tax breaks for bookshops, with independents eligible for up to €20,000. Continue reading at The Bookseller
[ The Bookseller | 2017-11-30 00:00:00 UTC ]
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Dan Brown’s Origin reclaimed the Weekly E-Book Ranking number one from Philip Pullman’s first title from The Book of Dust series, La Belle Sauvage, giving the title its third weekly digital pole. Continue reading at The Bookseller
[ The Bookseller | 2017-11-14 00:00:00 UTC ]
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