When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week. Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie. Last week, an arty, black-and-white Scorsese-directed Dolce & Gabbana spot took off on YouTube, landing it atop the VideoWatch/VidIQ branded video ranker with 3.2 million views and an 84 percent average view-through. The one-minute clip, which also features Scarlett Johansson, even prompts users to check out a director's cut. In second place on the ranker was a similar, so-not-typical YouTube music video for Louis Vuitton featuring an extremely young-looking David Bowie. That spot delivered 3 million views. Check out the full VidIQ chart here: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2013-11-13 00:00:00 UTC ]
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Michelle Obama’s Becoming (Viking) has leapfrogged The Ice Monster (HarperCollins) by David Walliams and Tony Ross to swipe the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2018-12-12 00:00:00 UTC ]
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Bloomsbury Children’s Books has acquired a survival guide for teenagers by YouTuber Lex Croucher. Continue reading at The Bookseller
[ The Bookseller | 2018-11-28 00:00:00 UTC ]
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The Society of Authors (SoA) and a number of writers have criticised YouTube for emailing its users saying Article 13 would prevent them from uploading videos onto online platforms. Continue reading at The Bookseller
[ The Bookseller | 2018-11-23 00:00:00 UTC ]
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European publishers surveyed by Digiday rated YouTube as the easiest platform to monetize ahead of Instagram, Twitter and Facebook. The post Digiday Research: YouTube is the easiest platform for European publishers to monetize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-21 00:00:00 UTC ]
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Michelle Obama’s memoir, issued next Thursday in a simultaneous global publication, is the recipient of Penguin General’s biggest ever marketing spend, with campaigns to run across formats, platforms, and even on the bare walls of Brixton... Continue reading at The Bookseller
[ The Bookseller | 2018-11-09 00:00:00 UTC ]
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Buster Scruggs (Tim Blake Nelson), the clean-cut, white-clad singing cowboy who ambles into view atop a white horse at the beginning of the Coen brothers’ new Western anthology film, The Ballad of Buster Scruggs, may be the movie’s title character, but he’s hardly its protagonist. First of all,... Continue reading at Slate
[ Slate | 2018-11-09 00:00:00 UTC ]
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Facebook is expanding the breaking news tag it began testing in March to more markets and displaying the resulting breaking news label in more countries. The social network kicked off the test in March with more than 50 publishers in North America, Latin America, Europe and Australia. Product... Continue reading at AdWeek
[ AdWeek | 2018-11-01 00:00:00 UTC ]
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Martin Scorsese and Leonardo DiCaprio are making their sixth film together, this time interpreting an astonishing nonfiction narrative which occurred in 1920s Oklahoma. After oil was found under their land, the Osage nation became the richest people per capita in the world until they were each... Continue reading at Slate
[ Slate | 2018-10-25 00:00:00 UTC ]
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Heather Morris’ The Tattooist of Auschwitz (Zaffre) has swiped the UK Official Top 50 number one spot from Zoe Sugg’s Cordially Invited (Hodder & Stoughton), selling 25,567 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2018-10-17 00:00:00 UTC ]
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Ahead of Frankfurt, Finnish publishing house Siltala has seen record-breaking sales for a book that brought in a six-figure deal at the London Book Fair in April. The post Record-Breaking Sales and More Rights Deals for Finnish Sports Biography appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-04 00:00:00 UTC ]
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Waiting for the Maison Margiela spring and summer 2019 runway show to begin Wednesday, I ran across a TED Talk a friend had posted to her Facebook feed. Titled “How Your Language Shapes the Way You Think,” it featured cognitive scientist Lera Boroditsky explaining how the Kuuk Thaayorre people... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-27 00:00:00 UTC ]
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Robert Galbraith’s fourth Cormoran Strike title Lethal White (Sphere) has proved deadly to Bob Woodward’s Fear (S&S), striking the UK Official Top 50 number one spot in its first three days on sale through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2018-09-26 00:00:00 UTC ]
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Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek
[ AdWeek | 2018-09-24 00:00:00 UTC ]
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Quadrille has acquired a book about how to streamline your life by YouTuber Anna Newton. Continue reading at The Bookseller
[ The Bookseller | 2018-09-19 00:00:00 UTC ]
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The paperback edition of Adam Kay’s This is Going to Hurt (Picador) has bounded painlessly into the UK Official Top 50 number one spot, after spending seven weeks among the top three. Continue reading at The Bookseller
[ The Bookseller | 2018-09-05 00:00:00 UTC ]
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The former Guardian editor details a revolution in journalism. Can it still perform its vital, truth-telling role?Truth is a small word liable to sanctimonious overuse and philosophical dispute, but in its humblest sense of accurate and verifiable information we like to think we know it when we... Continue reading at The Guardian
[ The Guardian | 2018-09-01 00:00:00 UTC ]
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Ella Mills' Deliciously Ella: The Plant-Based Cookbook (Yellow Kite) has ousted Dan Brown's Origin (Bantam) from the UK Official Top 50 number one spot, according to Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2018-08-30 00:00:00 UTC ]
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Canongate will publish Costa Award-winning author Jess Kidd’s third novel, “an enchanting Victorian detective story”, as a lead fiction title next year. Continue reading at The Bookseller
[ The Bookseller | 2018-08-23 00:00:00 UTC ]
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Trade sales have grown steadily over the last five years—even as other major segments continue to have their struggles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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Heather Morris’ The Tattooist of Auschwitz tops the Weekly E-Book Ranking for a second week, in the same seven-day period that saw the hardback edition soar into the Original Fiction number one. Continue reading at The Bookseller
[ The Bookseller | 2018-07-21 00:00:00 UTC ]
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