When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week. Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie. Last week, an arty, black-and-white Scorsese-directed Dolce & Gabbana spot took off on YouTube, landing it atop the VideoWatch/VidIQ branded video ranker with 3.2 million views and an 84 percent average view-through. The one-minute clip, which also features Scarlett Johansson, even prompts users to check out a director's cut. In second place on the ranker was a similar, so-not-typical YouTube music video for Louis Vuitton featuring an extremely young-looking David Bowie. That spot delivered 3 million views. Check out the full VidIQ chart here: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2013-11-13 00:00:00 UTC ]
News tagged with:
#videowatch chart
#chart tracks
#pure views
#data sources
#proprietary score
#helps judge
#recommended videos
Vintage imprint Chatto & Windus has triumphed in a five-way UK auction to snap up “ground-breaking” non-fiction title The Quartet, based on the lives of philosophers Iris Murdoch, Philippa Foot, Mary Midgley and Elizabeth Anscombe. Continue reading at The Bookseller
[ The Bookseller | 2019-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#uk auction
David Walliams’ Fing (HarperCollins) has claimed the UK Official Top 50 number one for a second week, selling 76,340 copies in its first full week on sale through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen bookscan
#fing harpercollins
#david walliams
#full week
David Walliams' Fing (HarperCollins), illustrated by Tony Ross, has barrelled into the UK Official Top 50 number one spot in its first three days on sale, selling 75,862 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen bookscan
#tony ross
#fing harpercollins
#david walliams
Prosecutors send letters to publishers, editors and reporters at News Corp, the ABC and others• Follow live updates on the reaction to Cardinal George Pell’s conviction • Full report: Pell found guilty of child sexual assault• Five times guilty: how Pell’s past caught up with himAs many as 100... Continue reading at The Guardian
[ The Guardian | 2019-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#found guilty
#jail terms
To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#post youtube
Reach plc (formerly Trinity Mirror) publishing imprint Mirror Books has acquired the true story of a man who discovers that his father is a drug-dealer: Breaking Dad by James Lubbock. Continue reading at The Bookseller
[ The Bookseller | 2019-02-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#true story
Eisner Award-winning comics artist Faith Erin Hicks’ first work of young adult prose, 'Comics Will Break Your Heart,' is named after a quote by legendary superhero artist Jack Kirby. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-20 00:00:00 UTC ]
More news stories like this |
Following a recent story about Burbank's Corner Cottage's breakfast burritos, the Leader heard from readers - via Facebook, Twitter and Instagram - about which place they believe has the best breakfast burrito in the Media City. Then we mapped them. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#recent story
Jojo Moyes’ Still Me (Penguin) has held the UK Official Top 50 number one spot, selling 47,483 copies through Nielsen BookScan’s Total Consumer Market—the highest single-week volume for any title so far in 2019 and the biggest for a Mass Market Fiction title since Dan Brown’s Origin (Corgi) in... Continue reading at The Bookseller
[ The Bookseller | 2019-02-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#dan brown
#nielsen bookscan
#jojo moyes
For more than 40 minutes, Zhoie Perez filmed the outside of a Los Angeles synagogue, as a security guard whose ire she had drawn trained his own camera on her. The passive-aggressive standoff that played out Thursday afternoon in the Fairfax district seemed in line with other videos posted to one... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fairfax district
#thursday afternoon
Jojo Moyes’ Still Me (Penguin) has soared into the UK Official Top 50 number one spot, scoring the highest number one single-week volume since Joe Wicks’ Veggie Lean in 15 (Bluebird) in the first week of 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#veggie lean
#joe wicks
#highest number
#jojo moyes
Gains in the trade and religion segments were offset by declines in the other publishing categories, leading to a small (0.4%) decline in industry sales in 2018, according to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#american publishers
#industry sales
#4% decline
#religion segments
#trade segment
Heather Morris’ The Tattooist of Auschwitz (Zaffre) has returned to the UK Official Top 50 number one spot for a third non-consecutive week, selling 15,369 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen bookscan
#non-consecutive week
#auschwitz zaffre
#heather morris
Orion imprint Seven Dials has acquired the world rights to social media star Rebecca Meldrum’s first book. Continue reading at The Bookseller
[ The Bookseller | 2019-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#world rights
#activity book
Michael Mosley’s The Fast 800 (Short) has claimed a second week as the UK Official Top 50 number one—though only just. At 17,373 copies sold through the Nielsen BookScan Total Consumer Market, The Fast 800 has shifted the lowest volume for a number one in nearly two years—and beat Tom Kerridge’s... Continue reading at The Bookseller
[ The Bookseller | 2019-01-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#michael mosley
In spite of the fire and fury, last year’s big political titles didn’t have long runs on our adult bestseller lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#long runs
The recent Authors Guild survey showed that median income for fulltime writers in 2017 was $20,300. The numbers get worse from there. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#median income
#financial woes
Michael Mosley has notched up his seventh week as the UK Official Top 50 number one, with The Fast 800 (Short) leapfrogging Joe Wicks’ Veggie Lean in 15 (Bluebird). Continue reading at The Bookseller
[ The Bookseller | 2019-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#veggie lean
#seventh week
#michael mosley
Michelle Obama's Becoming (Viking) has held the UK Official Top 50 number one spot for a third week, leaping 26% in volume week on week to shift 116,920 copies for £1.87m in the seven days to the end of 22nd December. Continue reading at The Bookseller
[ The Bookseller | 2018-12-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#michelle obama
#volume week
Heather Morris' debut The Tattooist of Auschwitz (Zaffre) has racked up a seventh non-consecutive week in the Weekly E-Ranking number one spot. Continue reading at The Bookseller
[ The Bookseller | 2018-12-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#auschwitz zaffre
#heather morris