When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week. Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie. Last week, an arty, black-and-white Scorsese-directed Dolce & Gabbana spot took off on YouTube, landing it atop the VideoWatch/VidIQ branded video ranker with 3.2 million views and an 84 percent average view-through. The one-minute clip, which also features Scarlett Johansson, even prompts users to check out a director's cut. In second place on the ranker was a similar, so-not-typical YouTube music video for Louis Vuitton featuring an extremely young-looking David Bowie. That spot delivered 3 million views. Check out the full VidIQ chart here: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2013-11-13 00:00:00 UTC ]
News tagged with:
#videowatch chart
#chart tracks
#pure views
#data sources
#proprietary score
#helps judge
#recommended videos
Salesforce Senior Vice President Stan Sugarman sits down with Ad Age Associate Publisher Heidi Waldusky to inform why internal collaboration is the foundation for the best customer experience. This custom video series is made possible by Salesforce. Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 19:25:00 UTC ]
More news stories like this | All news stories tagged with:
#associate publisher
#customer experience
YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#video stars
Pinch of Nom authors Kay Featherstone and Kate Allinson have rustled up a ninth week as the Official Top 50 number one, with the Pinch of Nom Food Planner (Bluebird) taking the top spot, selling 45,211 copies in its first three days on sale. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 22:47:53 UTC ]
More news stories like this | All news stories tagged with:
#ninth week
#kate allinson
Regulators are coming after Amazon, Apple, Facebook, and Google, and it could get ugly. The companies would benefit by acting pre-emptively. Continue reading at Wired
[ Wired | 2019-06-10 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#stay ahead
#big tech
Antitrust action alone won’t solve all the problems posed by companies like Facebook, Google, and Amazon. Continue reading at Wired
[ Wired | 2019-06-07 18:39:40 UTC ]
More news stories like this | All news stories tagged with:
#antitrust action
#big tech
They should be seen as communications infrastructure, and be made to serve the public interest. Continue reading at Slate
[ Slate | 2019-06-07 01:34:58 UTC ]
More news stories like this | All news stories tagged with:
#public interest
#golden age
#bring back
Thirty percent of 122 publisher executives surveyed by Digiday said that YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. After YouTube, Facebook and Google AMP were second best, each with 24% of the vote. The post Digiday Research:... Continue reading at Digiday
[ Digiday | 2019-06-03 04:01:26 UTC ]
More news stories like this | All news stories tagged with:
#google amp
#revenue potential
#digiday research
The enigmatic Major Taylor was one of the first black sports superstars, writes Michael Kranish. Continue reading at The Washington Post
[ The Washington Post | 2019-05-31 12:52:18 UTC ]
More news stories like this | All news stories tagged with:
#world records
#color barrier
Facebook issued its latest report on enforcing decency standards on the social network Thursday, and CEO Mark Zuckerberg took the opportunity to criticize calls for the company to be broken up by regulators. In its "Community Standards Enforcement Report" posted online, Facebook provided... Continue reading at Advertising Age
[ Advertising Age | 2019-05-23 19:54:32 UTC ]
More news stories like this | All news stories tagged with:
#silver bullet
#artificial intelligence
Twitter co-founder Ev Williams said Wednesday that the social network might have been quicker to recognize and address the potential for abuse and harassment on its platform if the company’s leadership had been more diverse. When Twitter went public in 2013, it came under fire for having only... Continue reading at Advertising Age
[ Advertising Age | 2019-05-23 19:28:23 UTC ]
More news stories like this | All news stories tagged with:
#—bloomberg news
#current efforts
#fixing problems
#executive team
Amid escalating tension with China, executives at Google and Facebook argue that tough regulations against tech will hurt US competitiveness. Continue reading at Wired
[ Wired | 2019-05-23 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#big tech
Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-17 04:01:28 UTC ]
More news stories like this | All news stories tagged with:
#direct-to-consumer brands
#ad revenue
#post youtube
The Facebook co-founder Chris Hughes calls the company’s influence staggering and dangerous. But his solutions are incomplete and unsatisfying. Continue reading at The Atlantic
[ The Atlantic | 2019-05-09 20:14:19 UTC ]
More news stories like this | All news stories tagged with:
#facebook isn
We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#original content
#content side
#red carpets
#reality tv
Pinch of Nom (Bluebird) has boomeranged back into the UK Official Top 50 number one spot, with Kay Featherstone and Kate Allinson’s record-breaking slimming cookbook selling 45,198 copies through Nielsen BookScan’s Total Consumer Market to defeat E L James’ The Mister (Arrow) after just one week. Continue reading at The Bookseller
[ The Bookseller | 2019-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen bookscan
#kate allinson
#kay featherstone
Cleaning Instagrammer Sophie “Mrs Hinch” Hinchliffe’s Hinch Yourself Happy (Michael Joseph) has once again polished the UK Official Top 50 number one up to a shine, with 61,210 copies sold in its first full week on sale. Continue reading at The Bookseller
[ The Bookseller | 2019-04-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#full week
Headline Home has snapped-up a cookbook by chef and YouTuber Ian Haste at auction, featuring recipes based on weekly shopping lists. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#headline home
Ruth Reichl’s latest memoir, “Save Me the Plums,” covers her years as editor in chief of Gourmet from 1999 until the magazine folded a decade later. It’s a chronicle of Reichl’s conflicted feelings about success: her ambition to remake a legendary food magazine that had become out of touch, and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing worlds
#ruth reichl
Today, Democratic presidential hopeful Elizabeth Warren published a post on Medium in which she detailed why she wants to break up large Internet companies such as Facebook, Amazon and Google. In her post, she accuses these companies of using their v... Continue reading at Engadget
[ Engadget | 2019-03-08 00:00:00 UTC ]
More news stories like this |
Aditi Gupta created a comic book to help girls in India better understand their periods. Continue reading at BBC World
[ BBC World | 2019-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#comic book