When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week. Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie. Last week, an arty, black-and-white Scorsese-directed Dolce & Gabbana spot took off on YouTube, landing it atop the VideoWatch/VidIQ branded video ranker with 3.2 million views and an 84 percent average view-through. The one-minute clip, which also features Scarlett Johansson, even prompts users to check out a director's cut. In second place on the ranker was a similar, so-not-typical YouTube music video for Louis Vuitton featuring an extremely young-looking David Bowie. That spot delivered 3 million views. Check out the full VidIQ chart here: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2013-11-13 00:00:00 UTC ]
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DK has acquired The Seven-Minute Body Plan by personal trainer and YouTube star Lucy Wyndham-Read. Continue reading at The Bookseller
[ The Bookseller | 2019-09-10 10:46:04 UTC ]
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The American Booksellers Association responded to Amazon's violation of 'The Testaments' embargo by promising to step up their efforts to persuade the Department of Justice to investigate Amazon's business practices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-05 04:00:00 UTC ]
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Acclaimed comics writer Mariko Tamaki and artist Steve Pugh collaborate on 'Harley Quinn: Breaking Glass', a new graphic novel about the teen years of Harleen Quinzel—better known as Harley Quinn—as she grows up wandering the mean hallways of Gotham City High School. This is a 12-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-04 04:00:00 UTC ]
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A highly anticipated new book. A broken embargo. A cluster of angry booksellers. Penguin Random House has reacted to the fact that Amazon seems to have shipped copies of Margaret Atwood's 'The Testaments' in spite of the fact that it's on-sale-date is nearly a week away. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-04 04:00:00 UTC ]
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Jamie Oliver’s Veg (Michael Joseph) has blossomed in its second week in the UK Official Top 50 number one spot, improving 28% in volume week on week to 30,974 copies sold through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 00:11:58 UTC ]
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T M Logan's The Holiday (Zaffre) has jetted into the Weekly E-Ranking number one spot, displacing Adam Kay's This is Going to Hurt (Picador) a week after the junior doctor memoir achieved the longest ever run in the chart top spot. Continue reading at The Bookseller
[ The Bookseller | 2019-08-29 14:51:37 UTC ]
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Active kids are happy kids. And Odd Dot, a new imprint of Macmillan Children’s Publishing Group, is keeping kids engaged and learning through play with its line of TinkerActive Workbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-19 04:00:00 UTC ]
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Debut author Sarah J. Sover talks about finding the perfect home for her comedic fantasy novel Double-Crossing the Bridge with the indie publisher The Parliament House. The post Breaking In: Fantasy author Sarah J. Sover on Finding Home at a Small Press by Cassandra Lipp appeared first on... Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-15 14:00:43 UTC ]
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Piatkus has signed journalist Gabrielle Jackson’s “ground-breaking” polemic on the state of women’s healthcare. Continue reading at The Bookseller
[ The Bookseller | 2019-08-13 21:57:17 UTC ]
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Debut author of The Ash Family Molly Dektar talks about picking one project to focus on at a time, the importance of taking research trips, and how she landed her dream agent in this unabridged Breaking In interview. The post Breaking In: The Ash Family Author Molly Dektar on Creating Her... Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-10 16:00:15 UTC ]
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Happy pub day to Keah Brown! Her debut memoir, The Pretty One, released today from Atria Books. To celebrate, we're publishing the unabridged version of Keah's interview featured in the Breaking In column of the September 2019 issue of Writer's Digest. You can catch Keah on the debut authors... Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-06 17:00:43 UTC ]
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Steerforth Press will release new mass market and trade paperback editions of 'I Heard You Paint Houses' by Charles Brandt as 'The Irishman,' to match the forthcoming film by Martin Scorsese. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-01 04:00:00 UTC ]
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Black & White has snapped up YouTube and Instagram influencer Stefanie Moir's debut book. Continue reading at The Bookseller
[ The Bookseller | 2019-07-31 08:01:55 UTC ]
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Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a... Continue reading at Advertising Age
[ Advertising Age | 2019-07-30 13:32:59 UTC ]
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Crowdfunding publisher Unbound has launched YouTuber Jack Maynard's memoir and guide to living online. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 01:52:22 UTC ]
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More than 125 firefighters are tackling a blaze at an east London shopping centre, which includes the Walthamstow branch of Waterstones, as police declare a major incident. Continue reading at The Bookseller
[ The Bookseller | 2019-07-21 15:42:51 UTC ]
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Pearson will start releasing its updated US titles in digital form first as it breaks with traditional educational publishing and begins phasing out print textbooks. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 14:01:34 UTC ]
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Of the top 40 bestselling books this year across the adult and children's categories, only eight of them were published in 2019, for a grand total of 1/5 of the list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-10 04:00:00 UTC ]
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After Hearst acquired Clevver, the publisher’s food brand Delish will produce more shows out of the company’s LA studio. The post Hearst is finding success in YouTube, and is pouring more resources into programming appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-28 04:01:35 UTC ]
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HarperCollins has snapped up The Batch Bible and another book from Scottish YouTube home cook The Batch Lady, Suzanne Mulholland, in a six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 22:57:55 UTC ]
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