When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week. Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie. Last week, an arty, black-and-white Scorsese-directed Dolce & Gabbana spot took off on YouTube, landing it atop the VideoWatch/VidIQ branded video ranker with 3.2 million views and an 84 percent average view-through. The one-minute clip, which also features Scarlett Johansson, even prompts users to check out a director's cut. In second place on the ranker was a similar, so-not-typical YouTube music video for Louis Vuitton featuring an extremely young-looking David Bowie. That spot delivered 3 million views. Check out the full VidIQ chart here: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2013-11-13 00:00:00 UTC ]
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In the driver’s seat is Brad Parscale, Trump’s digital media director, who led the efforts to raise a record-breaking $125 million in just the last quarter, according to the New York Times. His ability to turn impeachment into this many millions... Continue reading at CBC
[ CBC | 2019-11-10 20:11:52 UTC ]
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Michael Connelly’s The Night Fire has blazed into the Weekly E-Book Ranking number one spot, knocking Adam Kay’s Twas the Nightshift Before Christmas from the top after just one week. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 23:47:55 UTC ]
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Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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Lee Child's Blue Moon (Transworld) has scored a double, topping both the Amazon Charts' Fiction rankings. Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 01:59:42 UTC ]
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“In the Dream House” uses direct address to show readers how they, too, might fall prey to such degradation. Continue reading at The Washington Post
[ The Washington Post | 2019-11-05 14:00:00 UTC ]
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Complete with endorsements from Donald Trump and Judy Murray, the parody jacket turned up in a branch of FoylesThere are large acts of protest, such as the People’s Vote march that took place in London on Saturday. And then there are smaller ones, such as the work of the as yet unidentified... Continue reading at The Guardian
[ The Guardian | 2019-10-21 12:46:59 UTC ]
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The children/young adult category was one of only two categories that posted a sales increase this August over August 2018, according to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-21 04:00:00 UTC ]
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The Blunt Instrument is an advice column for writers, written by Elisa Gabbert (specializing in nonfiction), John Cotter (specializing in fiction), and Ruoxi Chen (specializing in publishing). If you need tough advice for a writing problem, send your question to [email protected].... Continue reading at Electric Literature
[ Electric Literature | 2019-10-18 11:00:04 UTC ]
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The head of Otava Publishing, one of Finland’s largest books beasts as well as an owner of its biggest bookshop chain, says the domestic market has been ‘bipolar’—but reckons new formats present a massive opportunity for brave publishers. Continue reading at The Bookseller
[ The Bookseller | 2019-10-18 03:01:17 UTC ]
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LARB presents this exclusive excerpt from Graffiti, the inaugural anthology from artist collective POC United, published this week by Aunt Lute Books. ¤ WHERE ARE YOUR WORDS welcome? Where do you have permission to scribble, scrawl, romanticize, speculate, brag, retaliate, and narrate your own... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-10-16 17:00:52 UTC ]
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Bill Bryson’s The Body (Doubleday) has sensationally leapfrogged Philip Pullman’s The Secret Commonwealth (Penguin/David Fickling) to claim the author’s 11th week as the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 07:35:55 UTC ]
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Indie publishers have dominated a record-breaking longlist for the third annual Warwick Prize for Women in Translation. Continue reading at The Bookseller
[ The Bookseller | 2019-10-09 10:26:23 UTC ]
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Vesuvian Media Group, a books-to-film multimedia company, has acquired Black Spot Books, which has a growing list of adult and young adult titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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With the holiday season ahead, the industry has a chance to overcome a small unit decline in 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
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The climate activists release their first print publication this week. But does a crisis-hit planet make for winning journalism?In a move that feels more than slightly ironic, the climate activists Extinction Rebellion have decided to go into a media on the brink of extinction, having released... Continue reading at The Guardian
[ The Guardian | 2019-09-25 16:31:16 UTC ]
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Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-24 04:01:07 UTC ]
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Eisner Award- and Caldecott Honor-winner Mariko Tamaki and artist Steve Pugh collaborate on a new graphic novel about the teen years of Harleen Quinzel. The post Panel Mania: ‘Harley Quinn: Breaking Glass’ appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2019-09-19 16:00:57 UTC ]
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Audials AG has released Audials One 2020, a major new version of its comprehensive stream capture suite. The suite brings together all the tools available separately in three other products: Audials Music 2020 (music and audiobook recording), Audials Movie 2020 (video streams) and Audials Radio... Continue reading at Betanews
[ Betanews | 2019-09-16 13:08:51 UTC ]
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Margaret Atwood's The Testaments has sold a record-breaking 125,000 copies in all combined formats in the US in its first week on sale, according to Penguin Random House US. Continue reading at The Bookseller
[ The Bookseller | 2019-09-15 23:13:54 UTC ]
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Jessica Love has won this year's Klaus Flugge Prize for the most promising newcomer to children's picture books with her "barrier-breaking" and "heartwarming" tale, Julian is a Mermaid (Walker Books). Continue reading at The Bookseller
[ The Bookseller | 2019-09-10 21:01:48 UTC ]
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