Scandinavian publishing giant Schibsted has been centralizing its 250-strong product team over the last year. Currently, the biggest challenge the product team faces it how to give readers the right information to make informed decisions but telling it in ways that feel more personal to readers. “We need to avoid the filter bubbles but still make it feel relevant,” said Espen Sundve, vp of product management. It’s exploring conversational user experiences, like building its own chatbot app. The post Scale and agility: Inside Scandinavian publisher Schibsted’s 250-person product team appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-01-26 00:00:00 UTC ]
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Revenue diversification strategies are coming together as publishers strengthen direct relationships with their audiences. The post ‘Treat display like a legacy product’: Insights from the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-03 00:00:00 UTC ]
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Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-27 00:00:00 UTC ]
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If 2018 showed us anything, it’s that the Duopoly seems to be unstoppable. Google and Facebook lurched from scandal to scandal, suffering bad press, but sacrificing just a fraction of their market shares. Why? Sponsored by Cxense. The post Publishers have a problem: Their paywalls are too steep... Continue reading at Digiday
[ Digiday | 2019-02-28 00:00:00 UTC ]
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In Russia's book market, high bookstore inventory levels and rising paper prices are prompting publishers to consider cutting back on book production in 2019. The post Russian Book Publishers Say Paper Costs, High Inventories, Are Limiting Production appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-21 00:00:00 UTC ]
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An advertising and product development executive at a traditional news publisher discusses the internal tug of war. The post ‘There is no dialogue’: Confessions of a publisher product development exec appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-05 00:00:00 UTC ]
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Sometimes called 'direct export,' the best route to markets in Europe for Québec's publishers may be through European booksellers–and agile ground teams to get their attention. The post Québec Publishers on Making Sales in Europe: Ground Teams and Booksellers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-04 00:00:00 UTC ]
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For queer publishers, life can be tough: despite the corporate love of all things LGBTQ, there’s no money in itSomeone has queered the magazine shelves of McNally Jackson, the boujee bookstore in Soho, New York. The shelves are throbbing with thick, glossy, high production magazines with titles... Continue reading at The Guardian
[ The Guardian | 2018-10-31 00:00:00 UTC ]
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Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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Former HDP leader Selahattin Demirtaş has published a short story collection, written while in jail awaiting trial – just the latest example of a writer clashing with Turkey’s governmentAt the Istanbul book fair last November, there was a signing for the politician Selahattin Demirtaş’s short... Continue reading at The Guardian
[ The Guardian | 2018-06-23 00:00:00 UTC ]
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While most publishers at Licensing Expo in Las Vegas this week are there as attendees, a growing number of houses are participating as exhibitors as well. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-23 00:00:00 UTC ]
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The text of acclaimed Illustrator of the Year Axel Scheffler's comments at the British Book Awards this week makes Brexit more personal for many, as an intensely valued and celebrated publishing artist tells London: 'It hurts and makes me angry every day.' The post Brexit Gets Personal: An... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-17 00:00:00 UTC ]
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Content is a robust piece of both Net-a-Porter’s marketing and merchandising strategies: The company employs 70 people on its editorial team, and it publishes six issues of Porter’s print edition per year, which have featured celebrity cover stars like Viola Davis, Penelope Cruz and Bella... Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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Three roles in Penguin Random House's ebook production team have been made redundant as part of a strategic move by the company to integrate ebooks within its print production operations. Continue reading at The Bookseller
[ The Bookseller | 2018-03-23 00:00:00 UTC ]
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Smashwords, a self-publishing and ebook distribution platform, is teaming with Findaway Voices to offer Smashwords authors access to Findaway's audiobook production and distribution network. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-22 00:00:00 UTC ]
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With consumer revenue and loyalty newly important, news publishers are personalizing their products more. The post News publishers are giving personalization a fresh look appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-22 00:00:00 UTC ]
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Jonathan Cape will publish the New Yorker short story which went viral, ‘Cat Person’, as a standalone paperback. Continue reading at The Bookseller
[ The Bookseller | 2018-03-15 00:00:00 UTC ]
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Little, Brown is publishing what it calls an inside account of Donald Trump's presidency by journalist Michael Wolff. Continue reading at The Bookseller
[ The Bookseller | 2017-12-21 00:00:00 UTC ]
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Following her viral short story hit, Kristen Roupenian’s You Know You Want This has been sold to Cape in the UK, with the US auction said to be topping $1mKristen Roupenian, whose short story about a relationship turned sour, Cat Person, set the internet on fire last week, has sold her debut... Continue reading at The Guardian
[ The Guardian | 2017-12-18 00:00:00 UTC ]
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Hearst Magazines Digital Media has set up a development team to meet Facebook, Snapchat and other platforms' demand for TV-quality shows. The post Hearst has a 5-person team to develop shows for platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-27 00:00:00 UTC ]
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The multimedia medical communications company has expanded to address customer data. The post Frontline Medical Communications Expands Digital Publishing and Sales Team appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
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