Salesforce is set to buy data visualization company Tableau

Salesforce.com Inc., which makes America’s dominant sales-tracking software, agreed to buy Tableau Software Inc. in an all-stock deal valued at $15.3 billion that it said will help give customers more ways to analyze data. The takeover will mark Salesforce’s largest deal to date, according to data compiled by Bloomberg. Co-Chief Executive Officers Marc Benioff and Keith Block have been chasing new markets to reach an annual revenue goal of as much as $28 billion by fiscal 2023. Benioff has helped Salesforce increase revenue at a rapid clip by acquiring more than 60 companies in 20 years. “Tableau helps people see and understand data, and Salesforce helps people engage and understand customers,” Benioff said in a statement Monday. “It’s truly the best of both worlds for our customers.” Tableau will remain headquartered in Seattle and will continue to be led by CEO Adam Selipsky, a former Amazon.com Inc. executive who has been transitioning Tableau’s software tools to cloud-based subscriptions. With Tableau, Salesforce will be able to help companies tap into data they have, make smarter decisions and boost innovation. IDC projects worldwide spending on technologies and services that enable digital transformation to reach almost $2 trillion in 2022, according to the statement. Tableau software quickly turns raw data into easily understandable dashboards and charts. The company has been broadening its product line to include data cleanup and machine learning tools,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-10 16:51:13 UTC ]
News tagged with: #product line #common stock #early trading #goldman sachs #—bloomberg news

Other Publishing stories related to: ' Salesforce is set to buy data visualization company Tableau '

Tor buys fantasy debut

Waterstones staffer Lucy Hounsom, who works in events for the chain, has just had her debut... Continue reading at The Bookseller

[ The Bookseller | 2013-10-30 00:00:00 UTC ]
More news stories like this |

How Data Drives Business for Chevy, Nissan

When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the... Continue reading at Advertising Age

[ Advertising Age | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print ads

RR Donnelley to Buy Consolidated Graphics for $620M

RR Donnelley, the Chicago-based printer and integrated communications provider, has agreed to acquire Consolidated Graphics, a general commercial printing company, for more than $600 million. Consolidated Graphics shareholders will receive $34.44 in cash and 1.651 shares of RR Donnelley for each... Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rr donnelley #$600 million

Two buys for Saltyard

John Murray Press imprint Saltyard Books has bought a marmalade cookbook and a guide to the ... Continue reading at The Bookseller

[ The Bookseller | 2013-10-24 00:00:00 UTC ]
More news stories like this |

Data Mining Scribd Subscriptions

According to Scribd's early analysis of user data of its ebook subscription service, 4.5 books were browsed for every book read. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user data

Magazines Are Dead, or Why There's No Such Thing as a (Mere) Magazine Company Anymore

In the Oct. 21 issue of Advertising Age, you'll find the closely watched annual Magazine A-List, which honors 10 glossies that are doing really, really well. I'm part of the editorial team that, each summer and fall, works on the list (which involves a lot of in-depth research and... Continue reading at Advertising Age

[ Advertising Age | 2013-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #years earlier #kate moss #henry kissinger

Vice named Ad Age's publishing company of the year

When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing—OK, the main thing—Vice is a cheerfully irreverent, quasi-rude... Continue reading at Crains New York

[ Crains New York | 2013-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution channels #$175 million #$1 billion #heavy metal #million copies

Ad Age's Magazine A-List: Vice Media is Publishing Company of the Year

When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude... Continue reading at Advertising Age

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cheerfully irreverent #hbo -- #news magazine #ad pages #global distribution

APSS Sets Its Sights on Special Markets

Since Brian Jud took over as executive director of SPAN (Small Publishers Association of North America) at the start of 2013, he has moved quickly to carve a new niche for the association, which was renamed the Association of Publishers for Special Sales (APSS)on July 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special markets #moved quickly

What Hispanics Are Buying: Spanish-Language Publishing 2013

As book publishers continue to expand their offerings to meet the needs of Hispanic consumers, it is important to look at the genres and formats of the books these consumers are likely to purchase. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-18 00:00:00 UTC ]
More news stories like this |

Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek

[ AdWeek | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #19th century #political organizations

Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving advertisers #stories directly

Foxy Frankfurt buy for Scholastic

Scholastic has bought world English rights to a three-book fantasy adventure series by UK author... Continue reading at The Bookseller

[ The Bookseller | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk author

Frankfurt Book Fair 2013: HC Wins Self-Published Novel In Major Buy

In what is rumored to be a deal worth $500,000, Jennifer Brehl at HarperCollins’s William Morrow imprint bought North American rights to Tina Seskis’s novel, One Step Too Far. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major buy #tina seskis

How Jeff Bezos Crushed Diapers.com So Amazon Could Buy Diapers.com

Tales of ruthlessness in leadership and competition from Bloomberg Businessweek journalist Brad Stone's new book about Amazon. Continue reading at AllThingsD

[ AllThingsD | 2013-10-10 00:00:00 UTC ]
More news stories like this |