"It's a great time to be marketed to as a woman," said Jonathan Adams, chief digital officer, Maxus Americas.If most women wouldn't measure an era in those terms, exactly, it's true that nearly every month publishers roll out a digital media product aimed at them and the marketers that sell to them. Most recently, in early February, Time magazine introduced Motto, which offers women "advice worth sharing."There have been new newsletters: Lenny, from Lena Dunham and Jenni Konner, arrived in September and quickly secured a deal for Hearst Magazines to sell ads and power a website. Clover, a newsletter for teenage girls, began in February. (They joined TheSkimm, a three-and-a-half-year-old newsletter that Oprah Winfrey has enthused about on Twitter.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
News tagged with:
#lena dunham
#jenni konner
#hearst magazines
#teenage girls
#oprah winfrey
250 Words is a "publisher-agnostic" site featuring essays, reviews, and interviews. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
More news stories like this |
Amazon Publishing adds Waterfall Press to its growing family of publishing imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian market
#growing family
#publishing imprints
In 2013, Russia overtook the UK and Brazil to become the world's third largest ebook market, trailing only China (in 2nd) and the United States (first). Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
More news stories like this |
The shock of the new has given way to the comfort of the old in this year's bestseller list, with plenty of football and blokey chefsSee the chart in fullTwo female newcomers dominated the all‑year bestsellers list at this point last year. EL James (Fifty Shades of Grey) and Suzanne Collins (The... Continue reading at The Guardian
[ The Guardian | 2013-12-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sleeper hit
Call on police and prosecutors by women's group EVAW comes as report reveals extent of sexual harassment on social mediaWomen's groups are calling on the police and prosecutors to treat abuse of women and girls online as "robustly" as they do offline, as a report published on Thursday reveals... Continue reading at The Guardian
[ The Guardian | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#criminal offence
#music videos
#sex education
'Dangerous Women,' an anthology edited by George R.R. Martin and Gardner Dozois, features an impressive assembly of work, and a new novella by Martin.The fury of a woman scorned is just one of the perils encountered in "Dangerous Women," a splendid cross-genre anthology featuring original... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gardner dozois
#harlan ellison
#relative newcomers
Did Time magazine pick Pope Francis as its Person of the Year because he'll sell more magazines than Edward Snowden? That's what some media outlets and Twitter users suggested Wednesday after the new pontiff beat out Mr. Snowden for the recognition.Business Insider, for instance, wrote:"Snowden,... Continue reading at Advertising Age
[ Advertising Age | 2013-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media outlets
#business insider
#pope francis
Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomberg news
Constable & Robinson has launched a website dedicated to the "cosy crime" genre as... Continue reading at The Bookseller
[ The Bookseller | 2013-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#constable robinson
#cosy crime
#website dedicated
Several top-selling titles were among the winners of this year's Crossword Book Awards, given by the Indian bookseller at the Times of India's Literary Carnival. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top-selling titles
Physical sales of Sir Alex Ferguson's memoir, My Autobiography (Hodder & Stoughton),... Continue reading at The Bookseller
[ The Bookseller | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reign continues
#physical sales
Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#falling short
#buy ads
#big shift
In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google glass
A new book recommendation website is aimed at helping children navigate away from the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-29 00:00:00 UTC ]
More news stories like this |
Writer Kate Atkinson joins an all-female shortlist for the Costa Novel Award, one of five... Continue reading at The Bookseller
[ The Bookseller | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#all-female shortlist
Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian
[ The Guardian | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet users
#mail online
#allowing users
Penguin Classics again breaks with publishing routine for ex-Smith, releasing glossy version of No 1 bestselling memoirHaving already bowed to Morrissey's demand that his autobiography be on an imprint usually reserved for the likes of Homer, Virgil and Henry James, Penguin Classics is set to... Continue reading at The Guardian
[ The Guardian | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#swimming pool
Undisputed Truth, the notoriously self-destructive boxing champion's autobiography, could be a contender in Christmas sales contestHeavyweight champion of the world, cocaine addict, convicted rapist – now Mike Tyson is set to become a bestselling author as a bare-all autobiography co-written... Continue reading at The Guardian
[ The Guardian | 2013-11-15 00:00:00 UTC ]
More news stories like this |
Time Inc.'s All You is looking to increase its penetration into the Hispanic women's market with a multipoint holiday campaign. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
More news stories like this |
We offer a survey of publishing in the Slovak Republicm, which has struggled to gain recognition in the international market in spite of a lively literary scene and book market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international market
#book market