Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear to OTT,” says Alison Levin, VP of sales and strategy at Roku. “So, brands can become whole again and find audiences they’ve been losing.” The measurement tool works like this: It can analyze how many times a brand’s ad was viewed by Roku users watching traditional TV during a 90-day period. Then it can calculate how many more unique viewers the brand could have reached by advertising on its over-the-top streaming platform. Over-the-top TV is a growing segment of the viewing audience, people who don’t watch through cable or broadcast TV, but stream video through devices like the one from Roku. In the U.S., 205 million people will watch some form of over-the-top TV in 2019, whether that’s through YouTube, Hulu, Netflix and others, according to eMarketer’s latest stats. The OTT market will grow 2.5 percent this year, eMarketer says, and reach 72 percent of all U.S. internet users. Roku has a growing advertising business through its streaming video boxes that reach 29 million households, as of the end of last quarter, which was up 40 percent year over year, according to the company’s latest earnings report. Roku also expects to top $1 billion in ad revenue in 2019. Levin says that... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-22 13:00:00 UTC ]
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Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
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This year's U.S. Book Show, held on May 22, was its most successful iteration yet. In case you missed it—or if you're ready to relive it—we've rounded up some highlights and takeaways from all the panels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday
[ Digiday | 2024-05-21 04:01:00 UTC ]
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This interview was edited for clarity and length and a shorter version originally appeared in the print edition of The New York War Crimes. The… Continue reading at The New Inquiry
[ The New Inquiry | 2024-05-16 16:16:59 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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'Blood at the Root,' LaDarrion Williams' first novel in a three-book deal — a series that centers on a Black boy in a YA fantasy saga — is the kind of fiction he wishes existed when he was a kid. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-03 10:00:51 UTC ]
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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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According to data released by Spotify, users aged 18-34 make up 57% of the platform's audiobook listeners, while television adaptations such as 'Shōgun' and 'The Talented Mr. Ripley' have prompted a surge in demand for specific titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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I have always loved the versatility of the short story, how it can so easily take on the forms of other things. There are playlist short stories, recipe short stories, diary and epistolary-style short stories. There are flash fiction stories, short short stories, and long short stories that... Continue reading at Electric Literature
[ Electric Literature | 2024-04-15 11:00:00 UTC ]
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Elegant, luxurious, catlike … Netflix’s Andrew Scott-starring series is devastatingly unhurried – although not all viewers agree• Don’t get the What’s On TV newsletter delivered to your inbox? Sign up hereThe reviews for Netflix’s elegant new Patricia Highsmith adaptation, Ripley, have been... Continue reading at The Guardian
[ The Guardian | 2024-04-09 11:00:06 UTC ]
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Another new residential development is on its way to Gowanus, more than two years after the neighborhood's rezoning.Developer Michael Khoo is planning a project at 557 Third Ave., located between 14th and 15th streets in the Brooklyn neighborhood, that will span about 30,000 square feet with 41... Continue reading at Crains New York
[ Crains New York | 2024-03-05 18:08:04 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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You get historical fiction and mystery plus some armchair travel — what's not to like? Continue reading at Book Riot
[ Book Riot | 2024-02-27 11:30:00 UTC ]
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The London Book Fair embraces its new status as the first major publishing event of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Chiefs-49ers sets US TV ratings mark with 123.4m viewersNickelodeon’s Super Bowl telecast: ingenious and wildly chaoticThe longest Super Bowl game will also go down as the most-watched program in television history.According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory... Continue reading at The Guardian
[ The Guardian | 2024-02-13 07:37:15 UTC ]
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Published by Dark Horse Books in collaboration with the African American horror publisher Second Sight Publishing, 'Shook! A Black Horror Anthology' collects a dozen tales of hair-raising terror, monsters, and gore grounded in America’s grim racial history and enlivened by humor and hip-hop culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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