Reader's Digest sold for £1

Mike Luckwell buys struggling title from Jon Moulton's private equity company, Better Capital, with plan to target over-50sReader's Digest has been sold for just £1 to Mike Luckwell, whose previous major investments have included Bob the Builder creator HIT Entertainment and WPP.Jon Moulton's private equity company, Better Capital, has offloaded Reader's Digest UK – the waiting room staple that was once the biggest selling magazine in the world – after investing tens of millions of pounds into trying to rejuvenate the struggling business.Luckwell, the venture capitalist whose personal fortune is estimated at more than £135m, has acquired the title with the aim of targeting the "frisky over-50s" group that holiday and insurance company Saga has built a successful business on."Saga cleverly focused on holidays and the financial sector for the over-50s, but now has a finger in many pies," Luckwell said. "Today it has annual sales running into hundreds of millions – that merits a bit of competition."Luckwell said the acquisition will provide access to a database of more than 1.5 million names, of which only 9% have recently purchased a Reader's Digest product."There is significant potential to further develop and utilise those large databases," he said.Better Capital took the business out of administration in a £13m management buy-out in April 2010, and has since ploughed a further £23m into the company.The investment failed to fuel a turnaround at the title, which no longer... Continue reading at 'The Guardian'

[ The Guardian | 2014-02-17 00:00:00 UTC ]
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