Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain strong. On Aug. 1, Lord, the outgoing CEO of Razorfish, starts as CEO of AOL Networks, the company's programmatic ad buying arm. Essentially, he fills a vacancy left by the April exit of Ned Brody, who departed AOL abruptly in April—seemingly to run sales at Yahoo, someday. At the onset, though, Lord will have more responsibility, as he'll lead management of PAL, the new Publicis Groupe-AOL partnership. The goal of the partnership is to give marketers new ways to brand their products in real time on the Web. The thinking is: AOL supplies the platforms via the array of online publishers, including its namesake site and The Huffington Post, and Publicis Groupe brings the brands. AOL CEO Tim Armstrong and Publicis Groupe CEO Maurice Levy describe the global venture as "live advertising." "Live advertising is the future of marketing on the Internet," said Armstrong, in a statement. "Maurice and Publicis Groupe have been at the forefront of live advertising and we have been testing live advertising together for more than a year. Based on the consumer and brand demand, we formed PAL and identified Bob to manage a cross-agency team that will aggressively build out the first live advertising platform for the Internet." The cross-agency team comprises Rishad Tobaccowala, chairman of Razorfish and... Continue reading at 'AdWeek'
[ AdWeek | 2013-07-19 00:00:00 UTC ]
News tagged with:
#six-month period
#procter gamble
#general motors
#growing suite
#shake things
#executive ranks
Maia Kobabe’s 'Gender Queer' topped the list of last year's most challenged books, which is again dominated by stories by and about LGBTQ+ persons and people of color, voices that ALA officials said “censors want to silence.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#challenged books
#maia kobabe
#gender queer
#ala officials
Each year the Bologna Children’s Book Fair honors a half dozen publishers with the BOP - Bologna Prize for the Best Children’s Publishers of the Year; the 2024 winnerswere announced on April 8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bologna children
#bologna children’s book fair
The YA novelist talks about her early love of Tomb Raider, true crime and fangirling the cast of the BBC adaptation of A Good Girl’s Guide to MurderA few minutes into our conversation, bestselling author Holly Jackson is convinced she’s spotted the American singer Nick Jonas. It would be... Continue reading at The Guardian
[ The Guardian | 2024-03-30 11:00:08 UTC ]
More news stories like this | News stories tagged with:
#bestselling author
Sam Nakahira’s 'Ruth Asawa: An Artist Takes Shape' is a diligent and charmingly illustrated graphic biography chronicling the life and creative career of the celebrated Japanese American sculptor. A 10-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#10-page excerpt
Garten, the Food Network star and best-selling cookbook author, has moved her highly anticipated fall autobiography from Celadon to Crown. Continue reading at The New York Times
[ The New York Times | 2024-02-15 22:42:34 UTC ]
More news stories like this | News stories tagged with:
#cookbook
Penguin Random House strengthened its grip on the picture book lists and made gains on the frontlist fiction lists, which Scholastic still rules. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin random house
#scholastic
#picture book
Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget
[ Engadget | 2024-01-18 19:16:41 UTC ]
More news stories like this | News stories tagged with:
#hogwarts legacy
#holiday season
#harry potter
Take-Two Interactive has filed an opposition to Remedy Entertainment’s newest logo, claiming the symbol infringes on Rockstar Games’ logo despite the two having little in common besides the letter “R” representing a video game publisher. First reported by RemedyFirst, the trademark dispute was... Continue reading at Engadget
[ Engadget | 2024-01-16 18:15:03 UTC ]
More news stories like this | News stories tagged with:
#hear back
#legal team
Novel with author China Miéville thrills everyone from ardent followers to big publishersPenguin is cock-a-hoop, and Waterstones, tweeting the latest literary news, uncovered multiple gifs on a theme I’d never encountered before: “Take my money”. Please, begged the fan army, take my money and... Continue reading at The Guardian
[ The Guardian | 2024-01-12 17:38:10 UTC ]
More news stories like this | News stories tagged with:
#fans react
#keanu reeves
#british author
Amazon-owned online audiobook and podcast service Audible is laying off about 5% of its workforce Continue reading at ABC News
[ ABC News | 2024-01-11 22:47:05 UTC ]
More news stories like this | News stories tagged with:
#job cuts
#audiobook
The book business in 2023 in a nutshell: Amazon got hit with a federal antitrust lawsuit, Scholastic got mired in a censorship controversy, Simon & Schuster finally found a buyer, AI fever gripped the book business, and publishers stepped up to book bans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-29 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#censorship controversy
#book bans
#scholastic
#book business
Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian
[ The Guardian | 2023-12-24 12:00:53 UTC ]
More news stories like this | News stories tagged with:
#hardback books
#publishing contract
#hardback
GT Karber’s book of challenges beats Richard Osman’s The Last Devil to Die and Guinness World Records to top spotThe murder mystery puzzle book Murdle by US writer GT Karber has climbed the UK bestsellers chart to become this year’s Christmas No 1 book, beating Richard Osman’s The Last Devil to... Continue reading at The Guardian
[ The Guardian | 2023-12-20 14:30:03 UTC ]
More news stories like this | News stories tagged with:
#nielsen bookscan
#named waterstones
#nielsen
More growth in the seemingly unstoppable manga category and the ongoing struggles of librarians and comics retailers were among our most read stories on comics and graphic novels this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#comics retailers
#read stories
#graphic novels
#manga
New York City in the mid-aughts set the backdrop for stylistically unique graphic narratives on a common theme—women at a pivotal moment of early adulthood and the transformative nature of friendships—which tied for the top spot on our annual graphic novel critics poll this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#annual graphic
#critics poll
#pivotal moment
#early adulthood
#graphic novel
Overall, OverDrive reps said 2023 was another banner year for library e-books, with North American public libraries seeing a 55% increase in digital checkouts in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#banner year
#library e-books
#55% increase
#public libraries