Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain strong. On Aug. 1, Lord, the outgoing CEO of Razorfish, starts as CEO of AOL Networks, the company's programmatic ad buying arm. Essentially, he fills a vacancy left by the April exit of Ned Brody, who departed AOL abruptly in April—seemingly to run sales at Yahoo, someday. At the onset, though, Lord will have more responsibility, as he'll lead management of PAL, the new Publicis Groupe-AOL partnership. The goal of the partnership is to give marketers new ways to brand their products in real time on the Web. The thinking is: AOL supplies the platforms via the array of online publishers, including its namesake site and The Huffington Post, and Publicis Groupe brings the brands. AOL CEO Tim Armstrong and Publicis Groupe CEO Maurice Levy describe the global venture as "live advertising." "Live advertising is the future of marketing on the Internet," said Armstrong, in a statement. "Maurice and Publicis Groupe have been at the forefront of live advertising and we have been testing live advertising together for more than a year. Based on the consumer and brand demand, we formed PAL and identified Bob to manage a cross-agency team that will aggressively build out the first live advertising platform for the Internet." The cross-agency team comprises Rishad Tobaccowala, chairman of Razorfish and... Continue reading at 'AdWeek'
[ AdWeek | 2013-07-19 00:00:00 UTC ]
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James McBride takes liberties as he visits the story of white abolitionist John Brown through the eyes of a young slave in 'The Good Lord Bird.'John Brown, the white abolitionist who sought to free black slaves with the barrel of a gun, is a recurring character in American literature. He's one... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-31 00:00:00 UTC ]
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AOL Inc. is eliminating about 500 positions at its struggling Patch local-news business, or close to half of the division’s more than 1,000 employees, according to a person with knowledge of the decision.About 350 people will lose their jobs today, and roughly 150 will be asked to stay for 60... Continue reading at Crains New York
[ Crains New York | 2013-08-16 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy (Sphere) and her pseudonymous The Cuckoo's Calling (... Continue reading at The Bookseller
[ The Bookseller | 2013-07-30 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy (Little, Brown) has officially become the fastest-selling... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era. The business - in the UK at least - is not for the faint hearted, but it remains full of opportunities. Continue reading at Media Week
[ Media Week | 2012-02-20 00:00:00 UTC ]
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Transworld titles earn pride of place in both the Mass-market and Original Fiction charts this... Continue reading at The Bookseller
[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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Last Monday, the American Library Association announced its annual Youth Media Awards at its Midwinter conference, held this year in Dallas. The 2012 John Newbery Medal went to author Jack Gantos for Dead End in Norvelt (FSG), a semiautobiographical story set in the town of Norvelt, Pa. The... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
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Time Inc, the parent of IPC Media and the US publishing giant behind titles including People and Time, has appointed Digitas global chief executive Laura Lang as its new chief executive. Continue reading at Media Week
[ Media Week | 2011-12-01 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 02/11/2011 - 08:27 Walter Isaacsons biography of the late Steve Jobs has become one of the fastest-selling hardback non-fiction books since records began. Brought forward from its original publication date of 24th November following the Apple... Continue reading at The Bookseller
[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 01/03/2011 - 16:09 Kate Atkinson has knocked Jamie Oliver off the top of the charts, thanks largely to a spot in W H Smith's "£2.99 if you buy the Times" link-save promotion, with Started Early, Took My Dog (Black Swan) the new Official UK Top 50... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Former number one Leith Agency was knocked back into third place in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week
[ Media Week | 2022-03-30 08:56:30 UTC ]
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From AI breakthroughs to 5G deployment, these hot topics are on the minds of venture capitalists, tech execs, and analysts. In 2020, technologies will move toward the mainstream and begin impacting daily life. The next generation of wireless network, 5G, will begin to take hold, for example, and... Continue reading at Fast Company
[ Fast Company | 2019-12-23 07:00:11 UTC ]
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After nearly folding in 2016, the magazine is back and better than before. The post It’s Take Two for Take Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-26 00:00:00 UTC ]
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Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are... Continue reading at Digiday
[ Digiday | 2016-11-05 00:00:00 UTC ]
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A significant merger in influential independent publishers in the US, and a new wholesale distribution deal for a language-training program outside the States. The post International Notes: Catapult Takes Counterpoint Onboard, OverDrive Takes Pimsleur Offshore appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-02 00:00:00 UTC ]
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In the forthcoming book Becoming Steve Jobs, we learn just how close Tim Cook and Steve Jobs really were. Here, an exclusive excerpt: Fast Company executive editor Rick Tetzeli and co-author Brent Schlender's new book, Becoming Steve Jobs: The Evolution Of a Reckless Upstart into a Visionary... Continue reading at Fast Company
[ Fast Company | 2015-03-13 00:00:00 UTC ]
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In May, AOL launched the AOL Advertising.com Group, a b-to-b advertising division focused on serving publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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The heads of the IBPA, IPC, and PubWest share insights on the challenges and opportunities for independent publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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Each year the Bologna Children’s Book Fair honors a half dozen publishers with the BOP - Bologna Prize for the Best Children’s Publishers of the Year; the 2024 winnerswere announced on April 8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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