Quercus promotes Bethan Ferguson to marketing director

Quercus has promoted Bethan Ferguson to marketing director as part of a drive to strengthen its marketing and publicity departments. Ferguson, who joined Quercus in 2011, said: “I am delighted to be part of such a smart and creative team, and to have this opportunity at a time when Quercus and its family of imprints are going from strength to strength; 2016 is shaping up to be quite a year for us.” Continue reading at 'The Bookseller'

[ The Bookseller | 2015-10-29 00:00:00 UTC ]
News tagged with: #marketing director #publicity departments #creative team

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Quarto to Go Private, Delist from London Stock Market

The U.K.-based publisher said a proposed stock market delisting will save money and give it more flexibility to react to business challenges and opportunities. The U.S. is Quarto's largest market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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Book Packager Melcher Media Expands into Marketing and Printing

After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets

Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
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How Marketers Are Navigating AI’s Language Gap

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek

[ AdWeek | 2023-11-13 21:00:00 UTC ]
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G/O Media Shutters Jezebel, Lays Off Staff and Editorial Director Merrill Brown

The digital publisher G/O Media has shuttered Jezebel, the feminist publisher, amid a broader sweep of layoffs across the G/O Media portfolio that will affect 23 staff in total, according to an internal memo shared by chief executive Jim Spanfeller. The cuts come just two days after the company... Continue reading at AdWeek

[ AdWeek | 2023-11-09 16:29:51 UTC ]
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Levine Querido: Making Waves in the Spanish Market

Since its inception in 2019, the children’s publisher has quietly amassed a list of award-winning and bestselling titles with a focus on stories about the Latine experience by Latine creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
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Clive Chiu to Retire as PW Art Director

Publishers Weekly’s longtime art director, Clive Chiu, will retire at the end of the year. Chiu joined PW in 2000, when it was owned by Reed Business Information, and made the move to PW’s current owner, PWxyz, in 2010. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-24 04:00:00 UTC ]
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Arnold Intelligence: Schwarzenegger Spoofs AI to Promote His New Book

Arnold Schwarzenegger has been many things: bodybuilder, movie star, governor of California-and now a self-help guru. This month, Schwarzenegger released a self-help book titled, Be Useful: Seven Tools for Life. Since he's no ordinary star, publisher Penguin Press knew it couldn't promote the... Continue reading at AdWeek

[ AdWeek | 2023-10-18 13:30:00 UTC ]
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Sharjah International Book Fair To Host 108 Markets

At a news conference in the UAE, a new record for the coming 42nd Sharjah International Book Fair in how many markets will be represented. The post Sharjah International Book Fair To Host 108 Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-13 16:17:01 UTC ]
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Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek

[ AdWeek | 2023-09-28 10:30:00 UTC ]
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Hachette Book Group Names Lauren Monaco as EVP, Director of Sales

'To bring our sales and publishing teams even closer together,' says Michael Pietsch, Lauren Monaco follows Alison Lazarus at HBG. The post Hachette Book Group Names Lauren Monaco as EVP, Director of Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-20 21:48:53 UTC ]
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Editorial Promotions Announced at Ballantine Group

Kara Welsh, president of PRH’s Ballantine Group—home of the Ballantine Bantam Dell imprints—announced a number of editorial promotions within the group. Those include the promotion of Kara Cesare to v-p and editor-in-chief of BBD. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
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Circana BookScan: US Print Book Market ‘Slowing a Bit’

The August assessment of Circana BookScan's Kristen McLean shows romance leading a drop in United States print book sales. The post Circana BookScan: US Print Book Market ‘Slowing a Bit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-11 22:40:03 UTC ]
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Lydah Pyles DeBin Named Executive Director of Center for Fiction

DeBin previously served as deputy director of Portland's Literary Arts, as well as a national account manager at Random House, Simon & Schuster, and Penguin Young Readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-24 04:00:00 UTC ]
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Jim Milliot to Retire from 'PW'; Jonathan Segura Named Editorial Director

After more than 30 years at the company, Jim Milliot will retire as editorial director of 'PW' at the end of 2023, with Jonathan Segura set to succeed him in the position, among other editorial changes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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‘Strays’ Stumbles at Box Office Without Its Stars’ Promotion

The R-rated comedy opened to a fifth place showing this weekend, while the comic book movie “Blue Beetle” came in at No. 1. Both were hurt by the actors’ strike. Continue reading at The New York Times

[ The New York Times | 2023-08-20 17:07:08 UTC ]
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Viking Penguin Makes Series of Promotions

With the pending retirement of three veteran editors, Viking Penguin has promoted seven editors to new roles and hired Seema Mahanian as senior editor at Pamela Dorman Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-09 04:00:00 UTC ]
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Circana on July’s US Print Book Market: A Slight Frontlist Gain

Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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