Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent. The post Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2019-06-05 05:30:03 UTC ]
News tagged with:
#africa appeared
Nominations for the second annual London Book Fair's International Excellence Awards, which are offered in 13 categories, are now open. The post International Awards for a Global Book Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-03 00:00:00 UTC ]
More news stories like this |
Articles from 49 subscription journals on nature.com - including from Nature, the world's most cited scientific publication - can now be shared freely between subscribers and non–subscribers around the world. Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#shared freely
Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses. Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#made redundant
#egmont uk
#marketing team
The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews
[ Betanews | 2014-11-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#make money
#emerging markets
#digital downloads
#subscription services
#defining moment
#content producers
A bigger venue and a much expanded professional program awaited exhibitors and visitors to this year's China Shanghai International Children's Book Fair, which recently completed its second run from November 20–22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#recently completed
#book fair
#booming children
When PW began this series in September 2013, the book publishing industry appeared headed to a market where print and digital books would coexist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital books
Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hybrid market
Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book nerds
#content marketing
Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#neal mohan
Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nosy crow
#bounce sales
#marketing director
#marketing department
Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#key moments
#digital reading
#week launching
#blinkbox books
Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#judge books
#business books
Departing Blackwells digital director Michael Cashmore went out on a high at FutureBook's panel session on the future of content retailing, urging the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement. Cashmore asked how other industries could be more... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#telling stories
#panel session
A new breed of independent foreign rights professionals specialized in children’s book rights sales has emerged, and they are finding new homes abroad for kids' literature. The post Expanding the International Rights Market for Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#books appeared
#post expanding
Although stock prices rose at eight of the 13 companies listed on the Publishers Weekly Stock Index, the PWSI dropped 1.5% in October, while the Dow Jones Industrial Average rose 2%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#industry stocks
Jason Bartholomew reports on international rights markets for Hachette books. Germany is a stalwart, southern Europe suffers and emerging markets are rising. The post Hachette UK Sees Flux in Global Rights Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#emerging markets
#hachette books
What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishing
#rapid growth
#traditional media
Bloomsbury executive director Richard Charkin has warned of the dangers of the book industry being “monopolized” by “a single distribution channel”. Giving his keynote speech at the opening of Sharjah International Book Fair’s professional programme 2014 earlier today (3rd November), Charkin... Continue reading at The Bookseller
[ The Bookseller | 2014-11-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishers needed
#keynote speech
#book industry
The music, film and TV industries have all undergone radical transformations over the last fifteen years. In contrast, the publishing industry is only now feeling the full force of technological change. Ebooks and ereaders are changing consumers' reading habits and throwing up serious questions... Continue reading at Betanews
[ Betanews | 2014-11-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#emerging markets
#subscription services
#business models
#embracing change
#major players
#reading habits
Nearly 200 industry members gathered October 31 at the Random House Building in New York City to pay tribute to Oscar Dystel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#oscar dystel
#pay tribute
#real deal