Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent. The post Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2019-06-05 05:30:03 UTC ]
News tagged with:
#africa appeared
Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#annual awards
#marketing campaign
#chris judge
#marketing campaigns
The new government should be stronger on copyright, more supportive of the arts and place more emphasis on libraries, trade figures have told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2015-03-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#trade figures
#general election
A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#first-time author
#publicity campaign
#debut author
Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
More news stories like this |
A near-record haul from Hachette UK, an impressive total for Pan Macmillan and a history-making all-female Manager of the Year category are some of the highlights in this year's Bookseller Industry Awards (BIA) shortlists. Continue reading at The Bookseller
[ The Bookseller | 2015-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pan macmillan
#pan mac
#year category
#hachette uk
[Sponsored Content] Miami International Airport and HCP/Aboard Publishing takes a cutting-edge approach to engaging travelers while they are en route. The post MIA Connections Makes A Huge Impact In The Travel Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#en route
#travel industry
#huge impact
Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#novels based
#huge audience
#market books
The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair. McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sue wilkinson
#reading agency
Total revenue for the 1,209 publishers who submit figures to the AAP’s StatShot program rose 4.9% in 2014. The increase was led by the children’s/young adult segment, while sales of adult books fell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#total revenue
Among the suggestions to improve Greece's economy has been the prescription that it deregulate the book market, yet several people oppose this view. The post Should Greece Should Deregulate Its Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book market
Miriam Robinson, former head of marketing at Foyles, is to become programme director for The Bookseller’s annual Marketing & Publicity Conference, to be held in June. Robinson led Foyles' widely-admired strategy to involve trade partners in the creation of the new Charing Cross Road... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
More news stories like this |
Creative Scotland is providing £100,000 funding to support 10 full-time, year-long traineeships across the creative industries. The programme aims to support the employment prospects for people aged 20-30 who are interested in developing a career in the arts and culture industries. It will... Continue reading at The Bookseller
[ The Bookseller | 2015-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#creative industries
#creative scotland
Worldreader now offers solar powered charging stations for schools and libraries in Africa; France's Bookeen is developing a new light-powered eink device. The post Using Solar Power for E-readers in Africa, France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#france appeared
Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ronald schild
Campaigns promoting humorous safety tips for children, a book by astronaut Chris Hadfield and a guide to getting the style and attitude of Parisian women won big at the Book Marketing Society’s Best Campaign meeting for the Christmas season. The meeting was held at Simon & Schuster’s... Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#simon schuster
#christmas season
#pan mac
HarperCollins c.e.o. Charlie Redmayne has told the Scottish Book Trade conference that Amazon's focus on driving up margins will be "a particular challenge for publishers this year", but that major Asian players such as AliBaba and TenCent could be on their way to disrupt "the great disruptor". Continue reading at The Bookseller
[ The Bookseller | 2015-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#charlie redmayne
It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday
[ Digiday | 2015-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tough time
#marketing campaigns
#post wsj
Children’s publishers and agents have said that the maturation of many book markets globally, in addition to the economic downturn, has meant that the number of deals made with international publishers is slowing. Continue reading at The Bookseller
[ The Bookseller | 2015-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#economic downturn
#export markets
#international publishers
The London Book Fair (LBF), The Association of Learned and Professional Society Publishers (ALPSP) and The Publishers Association (The PA) are launching a new Scholarly and Research forum at LBF. The Research & Scholarly Publishing Forum, called “Access All Areas: Global Trends in Research... Continue reading at The Bookseller
[ The Bookseller | 2015-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#global trends
#publishing technology
#publishers association
#scholarly publishing
The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#modest improvement
#ad sales
#flat market
#conference call
#strong growth