Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa

Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent. The post Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2019-06-05 05:30:03 UTC ]
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Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show

There are a ton of ‘trends’ swirling around the magazine media industry these days. A lot of it is around advertising—programmatic, The post Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-18 00:00:00 UTC ]
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The Bookseller launches children's marketing competition

The Bookseller is launching a children’s marketing competition for delegates of this year’s children’s conference, which will take place at the Barbican in London on the 29th September. Continue reading at The Bookseller

[ The Bookseller | 2015-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #29th september

Regional Cookbooks 2015: West Africa

When it comes to African cookbooks, Morocco typically dominates. But this season, West Africa comes into focus. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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Publishing industry's 'Super Thursday' to see more than 500 books published

Thursday in October heralds book industry’s major assault on the Christmas marketThe nature of that rectangular parcel under the Christmas tree can now be predicted: it could well be a new cook book by Nigella Lawson, Gordon Ramsay or Hugh Fearnley-Whittingstall, just like last year.Or it might... Continue reading at The Guardian

[ The Guardian | 2015-08-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pop star #chris evans #top gear #sue perkins #hugh fearnley-whittingstall

Publishers Struggle With Flat Market

Financial results released by three major trade publishers within the last 10 days reflect the challenges publishers are facing in a market that is seeing little, if any, top-line growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #challenges publishers #publishers struggle #flat market

Industry Stocks: July Performances

The Publishers Weekly Stock Index jumped 14.2% in July with the gain due entirely to the phenomenal performance of Amazon’s shares which added more than $100 in the month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #industry stocks

Can We Stop Pretending The Publishing Industry Is Fair Now?

Book publishing is an absolute meritocracy, if you disregard all the deeply ingrained misogyny and racism. Wait ... Continue reading at HuffPost

[ HuffPost | 2015-08-06 13:54:21 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #book publishing

As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek

[ AdWeek | 2015-08-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #major players #stay afloat #general manager #ad agency #daily mail #ad business

Salesforce taps Instagram's new API with tailored marketing tools

Users of Salesforce’s Marketing Cloud on Tuesday gained easier access to Instagram’s roughly 300 million users thanks to an integration made possible by a new API.Marketers can now use Salesforce’s cloud software to buy and manage Instagram advertising, publish content and offer customer service... Continue reading at PC World

[ PC World | 2015-08-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #select group #publish content

Can Technology Replicate Word-of-Mouth Book Marketing?

Ferol Vernon of Written Word Media argues that online, email book marketing is at its most effective when addressing readers in precise verticals. The post Can Technology Replicate Word-of-Mouth Book Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
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My Job in 5: James Hardcastle, Research Manager, Taylor & Francis

Describe Your Role My role is mostly about providing data analysis and insights to the global Taylor & Francis journals business on areas such as Impact Factors, market position, usage data and marketing campaigns. I also run training on a range of tools and provide advice to editors and... Continue reading at The Bookseller

[ The Bookseller | 2015-08-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #provide advice #marketing campaigns #impact factors #taylor francis

What Are They Thinking? F.T.‘s ’Emerging Markets'

Few C.E.O.s can claim to head a one-billion dollar publishing company. John Ridding secured that status last week as the Financial Times chief executive saw Japan’s financial news giant snatch The F.T. away from Axel Springer, paying $1.3 b ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paying $1 #axel springer #emerging markets

My Job In 5: Becky McCarthy, Publicity and Marketing Assistant, Michael O'Mara Books

Describe your role I’m the publicity and marketing assistant at Michael O’Mara Books. I support the department by carrying out general administrative tasks as well as posting on our social media channels, setting up competitions with third parties and running my own campaigns. What do you... Continue reading at The Bookseller

[ The Bookseller | 2015-07-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mara books #marketing assistant

Belt Publishing Celebrates the Industrial Midwest

Launched in 2012 in Cleveland, Belt Publishing has evolved into an indie press dedicated to chronicling the cities of America's industrial Midwest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-23 00:00:00 UTC ]
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E-book VAT 'holds back small markets'

Charging VAT on digital books is “holding back the development of the ebook market in general, and especially in non-English and small-language markets”, the International Publishers Association’s (IPA) José Borghino has said. A global survey of VAT rates, conducted by the IPA and the... Continue reading at The Bookseller

[ The Bookseller | 2015-07-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook market #vat rates #digital books

“The Markets will be the UN for Publishing,” A Chat with Holger Volland

Last week, Publishing Perspectives hosted a Twitter chat with Holger Volland on the Frankfurt Book Fair's new event, The Markets: Global Publishing Summit The post “The Markets will be the UN for Publishing,” A Chat with Holger Volland appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #holger volland #twitter chat

Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian

[ The Guardian | 2015-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hachette australia #advertising purposes #australian publisher #harper lee #dragon tattoo #lisbeth salander #david lagercrantz

A "cooler", more creative children's publishing industry on show at CMC

The theme of this year’s Children’s Media Conference (CMC), which took place 1-3 July in Sheffield, was “All Change”. Which is apt, because the children’s TV industry (from which this conference was originally born) is experiencing a disruption just as profound and perhaps more urgent than... Continue reading at The Bookseller

[ The Bookseller | 2015-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tv industry #publishing industry

For the Publishing Industry in 2020, Print Will Still Dominate Revenues

Ovum’s new Digital Consumer Publishing Forecast is published tomorrow.  It takes a five year view at how this sector will change. Ahead of publication, Ovum analyst Charlotte Miller gives TheMediaBriefing an exclusive look at some of t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-13 00:00:00 UTC ]
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My Job In 5: Emma O’Donovan, Head of marketing Flying Eye Books

Describe your role. Creating and managing marketing campaigns for new releases and ensuring that as many people as possible hear about and are completely enthused by the fantastic books Flying Eye are producing, through press reviews, events, advertising and online channels. What do you like... Continue reading at The Bookseller

[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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