Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent. The post Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2019-06-05 05:30:03 UTC ]
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The aphorism “information wants to be free,” coined by entrepreneur Stewart Brand in 1984 at the inaugural Hackers Conference, has come to serve as a shorthand justification for an ideology that would remove all unjust barriers to information access. And information has rarely been more... Continue reading at Slate
[ Slate | 2016-04-05 00:00:00 UTC ]
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This week in honour of The Bookseller magazine's London Book Fair special in print, and with it being a week before the fair itself, I thought it would be great to interview LBF's marketing manager Helen Clifford on what her job entails and her advice to those looking to get a job in books. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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While taking stock of lagging literacy rates and persistent economic challenges, literary agent Patricia Seibel still sees quality and a loyalty to literary fiction as hallmarks of Portugal's resilient market. The post Portugal’s Book Market: A Few Words With Patricia Seibel appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-31 00:00:00 UTC ]
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Candlewick Press' 'Studio' will feature design-driven children's books and be carried by both Walker Group's US and UK imprints, as well as by Walker Books Australia. The post Candlewick Press’ New Imprint To Stand in Both UK and US Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-31 00:00:00 UTC ]
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Ahead of the Bologna Book Fair, where Germany is Guest of Honor, German children’s book publishers about the rights opportunities they are seeing globally. The post German Publishers on Promising Licensing Markets Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
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The publisher has created a new position--v-p of trade sales and marketing--and appointed senior editor Brendan Curry to the post. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-29 00:00:00 UTC ]
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Growth in children’s books is driving print market growth across the world, Nielsen’s Global managing director Jonathan Stolper told delegates at the Nielsen Book Insights Conference. Continue reading at The Bookseller
[ The Bookseller | 2016-03-29 00:00:00 UTC ]
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We have yet to make a satisfying gift of an ebook, said Nielsen's Andre Breedt at BookInsights in London. Such breakthroughs still seem far, far away The post Hype Cycles and Book Wars: Nielsen’s BookInsights Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-25 00:00:00 UTC ]
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Sales of self-published ebooks accounted for 22% of the digital book market in the UK last year, the Nielsen BookInsights Conference today was told, although growth in overall ebook sales is slowing. Continue reading at The Bookseller
[ The Bookseller | 2016-03-24 00:00:00 UTC ]
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Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time... Continue reading at AdWeek
[ AdWeek | 2016-03-24 00:00:00 UTC ]
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#work hard
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Sunday Times literary editor Andrew Holgate, author Nina Stibbe, and Rik McShane retail director at Waterstones will help judge the The British Book Industy Awards' inaugural Book of the Year Continue reading at The Bookseller
[ The Bookseller | 2016-03-24 00:00:00 UTC ]
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Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading at AdWeek
[ AdWeek | 2016-03-22 00:00:00 UTC ]
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When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather... Continue reading at Advertising Age
[ Advertising Age | 2016-03-21 00:00:00 UTC ]
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“The independent sector is in good health and good heart, but it needs to think freshly about the way the world is," Faber c.e.o. Stephen Page has said. Continue reading at The Bookseller
[ The Bookseller | 2016-03-21 00:00:00 UTC ]
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The 2016 Association of National Advertisers (ANA) Masters of Media Conference earlier this month in Florida felt more like a trial. And technology was the defendant. Arguments from the ANA and White Ops revealed just how bad the bot fraud situation is and how it's getting worse. Forrester's Jim... Continue reading at Digiday
[ Digiday | 2016-03-18 00:00:00 UTC ]
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#snapchat --
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The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday
[ Digiday | 2016-03-17 00:00:00 UTC ]
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A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two... Continue reading at Advertising Age
[ Advertising Age | 2016-03-17 00:00:00 UTC ]
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Children’s book sales in Ireland increased 16% in 2015, boosted by the popularity of authors such as David Walliams and Jeff Kinney, but booksellers and publishers in the country say strong local publishing is also on the rise. Continue reading at The Bookseller
[ The Bookseller | 2016-03-16 00:00:00 UTC ]
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Once as common as a mockingbird, the mass market paperback edition of the late Harper Lee's novel reportedly is coming to an end. The post Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
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In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age
[ Advertising Age | 2016-03-13 00:00:00 UTC ]
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#secret sauce
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