Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa

Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent. The post Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2019-06-05 05:30:03 UTC ]
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CI 4: Children's Bookselling Industry 'Only Connects' in Orlando

Despite the recent tragic events that took place days before the start of Children's Institute 4 at the Wyndham Orlando, the conference started off on a high note. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-22 00:00:00 UTC ]
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Publishing 3.0: The Atomization of the Publishing Industry

[Sponsored] Four steps toward harnessing the power of audience data for success. The post Publishing 3.0: The Atomization of the Publishing Industry appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #audience data #publishing industry


Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos

For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek

[ AdWeek | 2016-06-20 00:00:00 UTC ]
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Springer Nature launches 'Nano' research tool

Springer Nature has launched its first non-journal product since the merged company was formed last year. Continue reading at The Bookseller

[ The Bookseller | 2016-06-18 00:00:00 UTC ]
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FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian

[ The Guardian | 2016-06-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #branded content #digital content


Frankfurt’s The Markets: A Snapshot of the UK

Just as "a settling down rather than a reversal" of digital publishing arrives in the UK, this market—one of seven to be featured at Frankfurt Book Fair's conference on October 18—faces the question of a European Union membership referendum. The post Frankfurt’s The Markets: A Snapshot of the UK... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-13 00:00:00 UTC ]
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Kids’ market climbs in WBD week

World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller

[ The Bookseller | 2016-06-13 00:00:00 UTC ]
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Security researcher: Anyone can see links you share using Facebook Messenger

When you use a messaging service like Facebook Messenger, you have a reasonable expectation that what you say is private and secure. But due to a quirk in how Facebook handles certain pieces of information, just about anyone who knows how to use Facebook’s developer API can view links that... Continue reading at PC World

[ PC World | 2016-06-11 00:00:00 UTC ]
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New Nonprofit Looks to Foster Publishing Industry in the West

Three Colorado-based publishing professionals are expecting approval from the IRS this month of the Colophon Center, a new foundation aimed at promoting book publishing in the West. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
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Former Nielsen president Nowell joins Trillium Partners

Former Nielsen Book c.e.o. and president Jonathan Nowell has joined financial advice firm Trillium Partners as a senior advisor. Continue reading at The Bookseller

[ The Bookseller | 2016-06-07 00:00:00 UTC ]
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Australian booksellers fight government move for 'open market'

The Australian Booksellers Association has joined with other Australian book industry organisations to protest changes proposed by the government to turn the country into an “open market” and allow booksellers to import both UK and US titles without restrictions. Continue reading at The Bookseller

[ The Bookseller | 2016-06-04 00:00:00 UTC ]
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Industry Stocks: May 2016 Performances

With Amazon’s stock price closing at a 52-week high of $722.79 on May 31, the Publishers Weekly Stock Index rose 6.9% in the month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Frankfurt’s The Markets: A Snapshot of The Philippines

With a 96-percent literacy rate reported in 2015, and a young population engaged in narrative, The Philippines is a study in contrasting opportunities and challenges in the lineup of The Markets: Global Publishing Summit in October at Frankfurt Book Fair. The post Frankfurt’s The Markets: A... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-31 00:00:00 UTC ]
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Independent Publishers Bet on Hot Audiobook Market

The thriving digital audiobook market is adding to small and medium-sized publishers' bottom lines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers

Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek

[ AdWeek | 2016-05-26 00:00:00 UTC ]
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Romancing the Data: Nielsen’s First Romance Book Summit at RWA

'There is no area in publishing today more transformed by digital than romance,' Nielsen's conference organizers say. And they're creating an unprecedented event for both authors and publishers in July. The post Romancing the Data: Nielsen’s First Romance Book Summit at RWA appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-25 00:00:00 UTC ]
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Former BBC Africa correspondent pens 'dramatic' Somalia story

Hurst Publishers has signed The Mayor of Mogadishu: The Story of Chaos and Redemption in the Ruins of Somalia by Andrew Harding, a former BBC Africa correspondent. Continue reading at The Bookseller

[ The Bookseller | 2016-05-21 00:00:00 UTC ]
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Magda Szubanski may leave Australia if changes to book industry go ahead

The Australian book industry awards night heard proposals would reduce authors’ control of copyright and flood market with cheap overseas editionsMagda Szubanski said she would consider leaving the country and called for writers to go on strike. Richard Flanagan called for the resignation of... Continue reading at The Guardian

[ The Guardian | 2016-05-20 00:00:00 UTC ]
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Clarkson Potter Courts the Meal-Kit Market

The publisher has just released a branded cookbook from Plated, the meal-kit company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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BEA 2016: Fauzia Burke: Marketer Turns Author

It’s been more than 21 years since Fauzia Burke opened her own online book marketing consulting business, FSB Associates, after working at both Henry Holt and Wiley in-house. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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