QR Codes Are Alive and Well and Living in China

QR codes have been called many names. Ugly. Has-been. A failure. Marketing expert Scott Stratten even has a book out called "QR Codes Kill Kittens."But not so fast: In China, those checkerboard-like codes are enjoying a renaissance.That's thanks to WeChat, Tencent's hot mobile app, which has 272 million monthly active users and features a QR code scanner. WeChat blends elements of Facebook, Instagram and WhatsApp, and it's branching into e-commerce. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-13 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-08-20 00:00:00 UTC ]
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[ Los Angeles Times | 2015-08-19 00:00:00 UTC ]
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Rights and Licensing in China: Views from CCC and IPR

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[ Publishing Perspectives | 2015-08-18 00:00:00 UTC ]
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[ Engadget | 2015-08-13 00:00:00 UTC ]
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[ Los Angeles Times | 2015-07-30 00:00:00 UTC ]
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[ The Bookseller | 2015-07-28 00:00:00 UTC ]
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[ Los Angeles Times | 2015-07-23 00:00:00 UTC ]
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[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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[ The Guardian | 2015-06-13 00:00:00 UTC ]
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[ The Guardian | 2015-06-11 00:00:00 UTC ]
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[ The Guardian | 2015-06-05 00:00:00 UTC ]
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[ Publishers Weekly | 2015-06-04 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-06-01 00:00:00 UTC ]
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[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-05-28 00:00:00 UTC ]
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