Q&A: For International Brands, What's New On Alibaba's Tmall Global Marketplace?

That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has helped bring international brands on board, including Apple, Amazon, Nike, Inditex, Burberry and L'Oreal.Recently she has focused on building up Tmall Global, a cross-border commerce initiative launched last year that gives brands without a China business license a way to sell online to Chinese consumers. Costco chose that route. Just last week, Macy's said it would team up with a Hong Kong company to start an e-commerce pilot on the platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-08-20 00:00:00 UTC ]
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Feds shut down Megaupload, call it an international organized crime ring

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[ Betanews | 2012-01-20 00:00:00 UTC ]
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S&S buys three novels from 'global' Desai

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[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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Fiction, Nonfiction Mix it Up: International Bestsellers January 2012

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[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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S&S' Reidy: Digital could 'reshape international business'

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[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Pearson to sell its 50% stake in FTSE International

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[ Media Week | 2011-12-12 00:00:00 UTC ]
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BBC Short Story Award to accept global entries in 2012

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[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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New Bookaboo series to go international

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[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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Online-only News Brands Garner More “Buzz” than Print-Affiliated Counterparts

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[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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[ Publishers Weekly | 2011-11-18 00:00:00 UTC ]
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[ Media Week | 2011-11-09 00:00:00 UTC ]
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[ The Bookseller | 2011-11-07 00:00:00 UTC ]
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[ The Bookseller | 2011-10-27 00:00:00 UTC ]
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[ Media Week | 2011-10-25 00:00:00 UTC ]
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[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
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[ Publishers Weekly | 2011-10-13 00:00:00 UTC ]
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[ The Bookseller | 2011-10-12 00:00:00 UTC ]
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[ The Bookseller | 2011-10-10 00:00:00 UTC ]
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[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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[ Media Week | 2011-09-14 00:00:00 UTC ]
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