That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has helped bring international brands on board, including Apple, Amazon, Nike, Inditex, Burberry and L'Oreal.Recently she has focused on building up Tmall Global, a cross-border commerce initiative launched last year that gives brands without a China business license a way to sell online to Chinese consumers. Costco chose that route. Just last week, Macy's said it would team up with a Hong Kong company to start an e-commerce pilot on the platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-08-20 00:00:00 UTC ]
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HarperCollins has begun selling ebooks direct to consumers through new brand-specific websites,... Continue reading at The Bookseller
[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking... Continue reading at AdWeek
[ AdWeek | 2013-10-29 00:00:00 UTC ]
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The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a... Continue reading at AdWeek
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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David Beckham will hold a "groundbreaking" global digital book signing event on 30th... Continue reading at The Bookseller
[ The Bookseller | 2013-10-21 00:00:00 UTC ]
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Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company
[ Fast Company | 2013-10-17 00:00:00 UTC ]
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Wholesaler Bertrams' latest financial results have seen growth from online traders, its... Continue reading at The Bookseller
[ The Bookseller | 2013-10-16 00:00:00 UTC ]
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In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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Could this be the global data plan of our dreams? A fan site for Shakira, the artist set to perform at T-Mobile's UnCarrier event tonight, published a teaser on its Facebook page today. The image above suggests that the carrier will announce data plans that include global roaming in more than... Continue reading at Engadget
[ Engadget | 2013-10-10 00:00:00 UTC ]
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On Wednesday, September 25, six speakers in six different cities around the world gave related presentations loosely organized around the effects of the digital transition on publishing, entrepreneurship, and the power of collaboration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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One of the allures of ebooks for American publishers is the opportunity the format provides to sell titles to international markets, free of the costs of printing—and shipping—books overseas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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Last week's Göteborg Book Fair offered an overview of and new insights into what's hot and what's next in Swedish literature and publishing. Saskia Vogel reports. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-03 00:00:00 UTC ]
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The key to developing a community of readers is to approach them as fellow book lovers, not necessarily as customers, say several top US small press publishers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-26 00:00:00 UTC ]
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Lady Antonia Fraser has resigned as an adviser to the Man Booker International Prize as a result... Continue reading at The Bookseller
[ The Bookseller | 2013-09-25 00:00:00 UTC ]
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Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek
[ AdWeek | 2013-09-24 00:00:00 UTC ]
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Hanley Wood unveiled details for two new events, The International Surface Event East and TileExpo, in an effort designed to enhance the relationship between the flooring and surfaces i Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-12 00:00:00 UTC ]
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Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek
[ AdWeek | 2013-08-29 00:00:00 UTC ]
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Amazon is to drop a clause banning third party Marketplace traders across the EU from offering... Continue reading at The Bookseller
[ The Bookseller | 2013-08-29 00:00:00 UTC ]
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News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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