Publishers Talk Vulnerabilities and Opportunities on Final Day of Folio: Show

Trying something new isn’t always within the fabric of publishers, especially if they’re unsure of the results. In the final day of the 2018 Folio: Show, speakers highlighted how fighting through these moments of discomfort with a new brand, platform, or strategy can lead to more loyal readers and customers. Back in 2005, podcasts were barely on most people’s radar. That’s when many leaders within the space took their initial steps in dominating the platform. CaskStrength Media managing director Christina Philburn detailed her and her husband’s journey in taking such a leap, launching a podcast about whiskey. Thirteen years later, WhiskeyCast pulls in mid-six figures a year, publishing twice a week. While this sounds like an industry-insider podcast, only 11 percent of its audience actually works in alcohol. By creating such unique and specialized content, the podcast has become the “voice in everyone’s head when they’re buying whiskey,” said Philburn. At larger organizations, it’s possible to take advantage of the level of intimacy that podcasts provide, since it’s still a nascent market. Law.com is going through that journey now, unrolling podcasts that cater to its audience of lawyers, judges, and academics. “When we initially started doing this, our approach was everybody just do a podcast and we will figure out,” said Leigh Jones, editor-in-chief of Law.com. “We weren’t getting what we wanted.” Instead, Jones formalized the editorial process and decided she would... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
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In splitting News Corp. into two companies, Rupert Murdoch is creating something he hasn't had in years: an Australian media company. By some measures, the publishing company to emerge from the division of News Corp. sometime next year will have ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-17 00:00:00 UTC ]
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[ The Christian Science Monitor | 2012-10-16 00:00:00 UTC ]
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Geras new Arrow publishing director

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[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
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Google, publishers shelve book-scanning suit

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[ Stuff | 2012-10-08 00:00:00 UTC ]
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Frankfurt: 'agile publishers must find space on new platforms'

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[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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Google and publishers reach settlement on digitized books case

Publishers can now decide whether Google can digitize out-of-print books still protected by copyright, but does not settle the issue of individual author rights. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-06 00:00:00 UTC ]
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Google Settles Copyright Case With Publishers

The Association of American Publishers has settled a long-running copyright infringement case with Google Inc., though the issue of whether Google had the right to digitally reproduce books in copyright is still being hashed out in court. Continue reading at AllThingsD

[ AllThingsD | 2012-10-04 00:00:00 UTC ]
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[ The Bookseller | 2012-10-04 00:00:00 UTC ]
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Google, Association of American Publishers strike deal over book digitization

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[ Engadget | 2012-10-04 00:00:00 UTC ]
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Day sequel is Penguin's top ebook weekly sale

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[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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Penguin takes Breathing series by self-published author

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[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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JK Rowling publishes adult novel

Bestselling author JK Rowling spoke for the first time in public last night about her new novel The Casual Vacancy, which signals the coming of age of the Harry Potter generation. Continue reading at Stuff

[ Stuff | 2012-09-28 00:00:00 UTC ]
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[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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[ BBC News | 2012-09-27 00:00:00 UTC ]
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Albuquerque Publishing Company launches Atex Advertising

The Albuquerque Publishing Company – the advertising sales, production and distribution agent for New Mexico’s largest and most read newspaper, the Albuquerque Journal – is live with Atex Advertising.  The Atex syst ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
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[ The Bookseller | 2012-09-27 00:00:00 UTC ]
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[ Editor & Publisher | 2012-09-26 00:00:00 UTC ]
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[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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