Trying something new isn’t always within the fabric of publishers, especially if they’re unsure of the results. In the final day of the 2018 Folio: Show, speakers highlighted how fighting through these moments of discomfort with a new brand, platform, or strategy can lead to more loyal readers and customers. Back in 2005, podcasts were barely on most people’s radar. That’s when many leaders within the space took their initial steps in dominating the platform. CaskStrength Media managing director Christina Philburn detailed her and her husband’s journey in taking such a leap, launching a podcast about whiskey. Thirteen years later, WhiskeyCast pulls in mid-six figures a year, publishing twice a week. While this sounds like an industry-insider podcast, only 11 percent of its audience actually works in alcohol. By creating such unique and specialized content, the podcast has become the “voice in everyone’s head when they’re buying whiskey,” said Philburn. At larger organizations, it’s possible to take advantage of the level of intimacy that podcasts provide, since it’s still a nascent market. Law.com is going through that journey now, unrolling podcasts that cater to its audience of lawyers, judges, and academics. “When we initially started doing this, our approach was everybody just do a podcast and we will figure out,” said Leigh Jones, editor-in-chief of Law.com. “We weren’t getting what we wanted.” Instead, Jones formalized the editorial process and decided she would... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
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In splitting News Corp. into two companies, Rupert Murdoch is creating something he hasn't had in years: an Australian media company. By some measures, the publishing company to emerge from the division of News Corp. sometime next year will have ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-17 00:00:00 UTC ]
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Infinitum Nihi – Johnny Depp's new publishing imprint with partner HarperCollins – will publish titles including a Bob Dylan biography and a novel by Woody Guthrie. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-16 00:00:00 UTC ]
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Cornerstone has appointed Jenny Geras as publishing director of Arrow, with Geras moving from Pan... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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Sayville, Long Island, October, 2012 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
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Google and major book publishers have settled a lengthy legal battle over digital copyrights, but a bigger dispute still looms with thousands of authors who allege that Google is illegally profiting from their works. Continue reading at Stuff
[ Stuff | 2012-10-08 00:00:00 UTC ]
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Publishers are facing a dystopian future in which they are bit-part players in the ecosystem... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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Publishers can now decide whether Google can digitize out-of-print books still protected by copyright, but does not settle the issue of individual author rights. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-06 00:00:00 UTC ]
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The Association of American Publishers has settled a long-running copyright infringement case with Google Inc., though the issue of whether Google had the right to digitally reproduce books in copyright is still being hashed out in court. Continue reading at AllThingsD
[ AllThingsD | 2012-10-04 00:00:00 UTC ]
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Headline has acquired the world rights in Poirot and Me by actor David Suchet, writing with... Continue reading at The Bookseller
[ The Bookseller | 2012-10-04 00:00:00 UTC ]
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The Association of American Publishers (AAP) and Google today announced an agreement that marks the end of nearly seven years of litigation, kicked off in 2005, when five members of the organization filed an infringement suit against the online giant. The deal helps bring digitized books and... Continue reading at Engadget
[ Engadget | 2012-10-04 00:00:00 UTC ]
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An erotic novel has become Penguin's most successful ever ebook in terms of weekly sales,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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Penguin Children's has snapped up rights to The Breathing series by self-published author... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Bestselling author JK Rowling spoke for the first time in public last night about her new novel The Casual Vacancy, which signals the coming of age of the Harry Potter generation. Continue reading at Stuff
[ Stuff | 2012-09-28 00:00:00 UTC ]
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J K Rowling has said the decisions about the strict embargoes surrounding the release of her... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Renowned Nigerian author Chinua Achebe publishes his long-awaited memoir, There Was a Country, about the brutal three-year Biafran war. Continue reading at BBC News
[ BBC News | 2012-09-27 00:00:00 UTC ]
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The Albuquerque Publishing Company – the advertising sales, production and distribution agent for New Mexico’s largest and most read newspaper, the Albuquerque Journal – is live with Atex Advertising. The Atex syst ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
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First-day sales of The Casual Vacancy are "exceeding expectations," according to the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-27 00:00:00 UTC ]
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Morris Publishing Group is establishing a partnership with the local digital marketing team of magazine and newspaper publishing firm Hearst. Morris announced today that it reached an agreement with LocalEdge, a Hearst Media Services company, to re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-26 00:00:00 UTC ]
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Square Peg has acquired a cookery book which explores the history and traditions of sweets, to be... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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