Since Yahoo first organized its directory of websites (manually, no less) in 1994, past the “portal” years of “carriage fees” and syndication agreements, and through a decade of ever-changing search and social indexing algorithms, digital distribution has been a frustrating, elusive and often costly moving target for publishers. As we enter the next decade of digital, we wonder: have things settled down? Aside from TikTok, most of the major social or discovery platforms have been with us for a number of years. Even their feature sets (autoplay video, stories, video shows) look more the same than different. So how are premium publishers now getting their editorial distributed, viewed and read? What are the new secrets of these amplification ninjas? While publishers continue to target content and formats to the native strengths of each channel, Ashish Patel, chief insights officer at Group Nine Media, notes that the biggest evolution in distribution in the last year or two has been “product and feature parity on the platform side.” Genres have normalized so that autoplay in-feed videos can be found on several channels, as can some form of the “Stories” format, multiple places for episodic video series as well as live streaming. “What we are now seeing that these four formats live across multiple platforms,” Patel tells Folio:. And for Group Nine, whose portfolio includes Thrillist, The Dodo, PopSugar and NowThis, all brands which predominantly exist on distributed... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-12 18:56:47 UTC ]
News tagged with:
#caption id=
#open invitation
On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings to talk Facebook Live, Snapchat, distributed publishing, and duopoly. Sponsored content by GumGum The post Podcast: LittleThings’ Gretchen Tibbits on... Continue reading at Digiday
[ Digiday | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post podcast
#facebook live
#sponsored content
Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews
[ Betanews | 2017-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data sharing
#days ago
#personal information
#personal data
Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create 'an experience that isn't efficient—that's anti-efficient.' The post How Thought Catalog Uses Social Media Data To Drive Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thought catalog
Pan Macmillan is publishing a book by anonymous legal blogger the Secret Barrister following a five-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2017-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan mac
#secret barrister
#pan macmillan
#publishing abook
#five-publisher auction
In the crowded author services field, veteran self-published author Scott La Counte launches BuzzTrace to help authors track social media conversations. The post Publishing Startups: BuzzTrace Looks To Track Authors’ Social Networking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing startups
#social networking
The power of social video marketing is increasingly touted as the fastest way for brands to build engagement with customers and prospects. In a recent survey, 80 percent of content marketers said videos published on Facebook, Instagram and Twitter have directly impacted their business. This... Continue reading at AdWeek
[ AdWeek | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent survey
Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#test subjects
"How can we effectively utilize our limited production resources to be confident that we're achieving maximum bang for our buck?" asked Neil Hall, head of product for BBC. The post Cost, distribution, localization: Where European publishers struggle with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video appeared
Jo Glanville argues that the Law Commission's proposals for reforming official secrets legislation would limit editors’ freedom to publish in the public interest. Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public interest
Anja Sieg reports from the American Booksellers Association's (ABA) 12th Winter Institute, which drew a record crowd of 654 booksellers. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#record crowd
Programmatic buying is quickly evolving, but each new integration has its own set of drawbacks. At Digiday’s Hot Topic Header Bidding event in New York City yesterday, we asked publishers what they see as the biggest barrier to adopting server-to-server connections. Publishers said they were... Continue reading at Digiday
[ Digiday | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#asked publishers
#programmatic buying
#technical issue
Publishers are only making 14 percent of their revenue from distributing their content on third party platforms, according to a new report from Digital Content Next, the premium publishers’ trade group. The majority of publishers’ distributed revenue came from YouTube, as newer platforms and... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers made
#premium publishers
#distributed content
#digital content
#trade group
#monetization opportunities
Fake news doesn't just get airplay on Facebook. Ads for such bogus stories have wound up in unexpected places, including The New York Times and Los Angeles Times. Even big publishers like them are limited in their ability to completely wipe out such ads. “It really exposes the inherent flaw of... Continue reading at Digiday
[ Digiday | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top publishers
#unexpected places
#big publishers
The iconic San Francisco publisher and distributor is getting out of the distribution buisness after December 2016 and will focus on its publishing operations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comics publisher
#distribution operation
#publishing operations
Caitlyn Jenner, the Olympic legend turned reality television star who came out as transgender last year, has revealed the title of her upcoming memoir: “The Secrets of My Life.” In a Twitter post Monday, Jenner shared an image showing the title of the book and its publication date of April 25,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#upcoming memoir
#caitlyn jenner
Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video publishers
#making money
#chasing scale
Bangladeshi publisher, writer and editor Ahmedur Rashid Chowdhury (known as Tutul) has been named 2016 International Writer of Courage by Margaret Atwood. Chowdhury accepted the prize in person this evening (13th October) at the British Library during a ceremony held to celebrate Atwood's PEN... Continue reading at The Bookseller
[ The Bookseller | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#margaret atwood
Self-published writers and digital only publishers will continue to grow their share of the digital content market while traditional publishers over-price ebooks, according to early results of the FutureBook Census, launched ahead of this year’s FutureBook Conference, taking place on 2nd December. Continue reading at The Bookseller
[ The Bookseller | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital census
#self-published writers
#early results
#launched ahead
#futurebook conference
#taking place
#2nd december
Pavilion Books will publish the official companion to the "hugely successful" Channel 5 series "The Secret Life of Puppies" this October. Continue reading at The Bookseller
[ The Bookseller | 2016-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pavilion books
#secret life
#tv tie-
#hugely successful
The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#times square
#media companies
#market share
#scott havens
#bloomberg media
#global head