Since Yahoo first organized its directory of websites (manually, no less) in 1994, past the “portal” years of “carriage fees” and syndication agreements, and through a decade of ever-changing search and social indexing algorithms, digital distribution has been a frustrating, elusive and often costly moving target for publishers. As we enter the next decade of digital, we wonder: have things settled down? Aside from TikTok, most of the major social or discovery platforms have been with us for a number of years. Even their feature sets (autoplay video, stories, video shows) look more the same than different. So how are premium publishers now getting their editorial distributed, viewed and read? What are the new secrets of these amplification ninjas? While publishers continue to target content and formats to the native strengths of each channel, Ashish Patel, chief insights officer at Group Nine Media, notes that the biggest evolution in distribution in the last year or two has been “product and feature parity on the platform side.” Genres have normalized so that autoplay in-feed videos can be found on several channels, as can some form of the “Stories” format, multiple places for episodic video series as well as live streaming. “What we are now seeing that these four formats live across multiple platforms,” Patel tells Folio:. And for Group Nine, whose portfolio includes Thrillist, The Dodo, PopSugar and NowThis, all brands which predominantly exist on distributed... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-12 18:56:47 UTC ]
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On June 1st, a group of book publishers—Hachette Book Group, HarperCollins Publishers, John Wiley & Sons, and Penguin Random House, all member companies of the Association of American Publishers—filed a copyright infringement lawsuit against the Internet Archive, whose “National Emergency... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-01 17:48:23 UTC ]
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Publishers Weekly has been providing news to book businesses since 1872, weathering many world crises since then. While the coronavirus pandemic brings new challenges to the magazine and the book industry it serves, current technologies are enabling the publisher to adapt. Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-09 16:57:30 UTC ]
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Here’s an odd and unpleasant piece of news: with today’s announcement that Woody Allen’s long-rumored memoir is no longer just a rumor, and will in fact be hitting shelves next month, Allen and his estranged son Ronan Farrow—who has dedicated much of his journalistic career to uncovering... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-02 20:44:05 UTC ]
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So many readers have a personal connection to the Harry Potter series, some of them weirder than others. Here, Rioters spill their Harry Potter confessions. Continue reading at Book Riot
[ Book Riot | 2019-11-18 11:34:09 UTC ]
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PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
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This year, for the first time in over two decades, a slew of work entered the public domain: everything first published in the United States in 1923, to be precise. (And yes, next year we’ll get the goods from 1924.) “But there’s another source of public domain works,” Cory Doctorow writes at... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-02 16:44:41 UTC ]
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Conversation rooted in leftist literature served as the foundation for the 2019 Socialism Conference, held from July 4 through July 7 in Chicago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
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By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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Little Bookmates, a Mexican startup, offers a children's book lending and home delivery—an approach inspired by the sharing economy trend. The post A Book-Sharing Startup in Mexico: ‘Publishers Love Us Because We Buy Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-19 05:30:11 UTC ]
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Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday
[ Digiday | 2019-06-10 04:02:14 UTC ]
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The Law&Crime network, an on demand and live streaming network focused on trials and legal commentary, is launching a publishing unit and has signed with Simon & Schuster for worldwide sales representation and distribution. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-23 00:00:00 UTC ]
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The Independent Book Publishers Association held its annual IBPA University this year April 5-6 in Chicago, where 325 attendees mixed and mingled and talked shop about indie publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-08 00:00:00 UTC ]
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Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-27 00:00:00 UTC ]
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Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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Unsolicited buyout bid puts 23% premium on shares of newspaper publisher Gannett Continue reading at MarketWatch.com
[ MarketWatch.com | 2019-01-14 00:00:00 UTC ]
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An anonymous civil servant’s "hilarious and horrifying" account of government amid Brexit chaos will be published by Headline in March 2019, a few weeks before Britain is due to leave the EU. Continue reading at The Bookseller
[ The Bookseller | 2018-10-26 00:00:00 UTC ]
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Facebook lifted a ban on cannabis companies surfacing in search results, but weed publishers still struggle to gain awareness on the network. The post ‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-24 00:00:00 UTC ]
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A survey by Digiday found that 86 percent of publishers pay to distribute content on platforms. The post Digiday Research: Publishers rely on Facebook for paid content distribution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-17 00:00:00 UTC ]
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