Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
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Rizzoli International Publications announced that it will acquire the assets of Welcome Books, an illustrated book publisher and the publishing imprint of Welcome Enterprises. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-24 00:00:00 UTC ]
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In a survey, Codex Group reports 39% were aware of the Amazon/Hachette dispute — and 7.5% are buying less from Amazon. Are you? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-24 00:00:00 UTC ]
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Facebook and Twitter may be giving publishers bigger audiences, but they're having the opposite effect on publishers' branding. The post Make the logo bigger? Publishers downsize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
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The innovative artist hopes to contribute to the 'thrilling independent American literary landscape' with his label's expansion White: 'I'm like Larry David, Alan Partridge and Chris Rock'Jack White's Third Man Records is expanding: the label will officially launch its new publishing wing next... Continue reading at The Guardian
[ The Guardian | 2014-07-23 00:00:00 UTC ]
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New partnership for a new house; book award nominations open; indie honors for two publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency.... Continue reading at Digiday
[ Digiday | 2014-07-23 00:00:00 UTC ]
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Tinder Press has acquired a “smart, brilliantly written” novel by Australian author... Continue reading at The Bookseller
[ The Bookseller | 2014-07-22 00:00:00 UTC ]
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Memphis-based Devault-Graves Digital Editions has collected three early stories from J.D. Salinger in a volume that is, according to the publisher, the "first legitimate book by Salinger to be published in 50 years," and the first Salinger work available digitally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
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Little, Brown Books for Young Readers (LBYR) will next year publish the first children’s... Continue reading at The Bookseller
[ The Bookseller | 2014-07-22 00:00:00 UTC ]
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Malcolm Magruder was William Morrow and Company's director of sales for nearly 10 years and the Southeastern rep for 12 years until his retirement in 1990. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
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Yahoo and other online publishers are embracing the term "magazine." Here's why that's not as backwards as its sounds. The post Why digital publishers want to be in the magazine business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-21 00:00:00 UTC ]
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In November Fantagraphics will publish 'The Late Child and Other Animals,' a new work from Marguerite Van Cook and James Romberger, the team that produced '7 Miles A Second,' the acclaimed graphic memoir of David Wojnarowicz. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
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Orion is to publish the autobiography of “legendary” musician Carlos Santana. Alan... Continue reading at The Bookseller
[ The Bookseller | 2014-07-21 00:00:00 UTC ]
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The International Alliance of Independent Publishers will be holding their International Assembly in Cape Town this year from September 17-21. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-21 00:00:00 UTC ]
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Jynne Dilling Martin, who has been at the imprint since 2011, will also continue in her role as publicity director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
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As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
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StumbleUpon has been a mainstay of native advertising. But it's lost some of its luster with the rise of Facebook and Twitter. The post Publishers’ love-hate relationship with StumbleUpon appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-18 00:00:00 UTC ]
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Hugh Howey says his study, based on calculation of Amazon sales, shows 'real progress' for authors who have chosen to go it aloneA new report claims that self-published authors have surged to 31% of ebook sales on Amazon.com, and are now earning more ebook royalties than writers published by the... Continue reading at The Guardian
[ The Guardian | 2014-07-18 00:00:00 UTC ]
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After 18 months clearing rights and nearly $250k invested, the Museum of Modern Art has put out the first interactive ebook featuring the work of Picasso. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-17 00:00:00 UTC ]
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There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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