Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling ads against them there instead of just linking back to their own sites.Not wanting to undermine the apparent size of their audiences, publishers have taken comfort in promises that their traffic on these platforms would count toward audience measurement tallies from third-party companies such as ComScore. But some have been disappointed to find that "keeping" the traffic they earn that way comes at an additional cost.There are unique technical challenges to implenting ComScore tracking on each specific platform, and publishers are being asked to underwrite the extra services. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-02 00:00:00 UTC ]
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Two-thirds of C-suite publisher executives believe it's not too late for publishers to diversify their audience sources away from Facebook. The post Digiday Research: C-suite publisher executives hold conflicting views on platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-02 00:00:00 UTC ]
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The UK’s biggest publishers release figures showing average differences in pay between men and women ranging from 11.3% to 29.69%The books industry may be dominated by women, but men are reaping the rewards, as the UK’s largest publishers reveal a “stark” divide in pay. Figures reported to the... Continue reading at The Guardian
[ The Guardian | 2018-03-23 00:00:00 UTC ]
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Transworld's managing director Larry Finlay has paid tribute to "one of the world's greatest thinkers" following the death of Stephen Hawking, aged 76. Continue reading at The Bookseller
[ The Bookseller | 2018-03-15 00:00:00 UTC ]
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Authenticity and reader service remain paramount at the second annual PubTech Connect conference. The post A Giant, Multi-Dimensional Chess Game: Publishing in the Age of Platforms appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-09 00:00:00 UTC ]
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The chief executive of the Society of Authors has challenged publishers to reveal how much they pay writers in their annual financial accounts. Continue reading at The Bookseller
[ The Bookseller | 2018-03-03 00:00:00 UTC ]
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Starting with a new Instagram account, NBC Sports and Refinery29 will produce content about female athletes, female executives in the sports world and more. The post NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-23 00:00:00 UTC ]
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Most survey respondents (70 percent) said they have evidence that readers’ willingness to pay for content has increased in the past year. The post European publishers look to digital subscriptions to reduce platform dependency appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
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More than a quarter of the roughly 15,000 ebooks available in Czech are on the newly launched Bookport subscription platform, with more titles coming. The post Czech Publisher Grada Opens Bookport, an Ebook Subscription Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-29 00:00:00 UTC ]
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Now that Facebook is all but turning off publishers’ reach in the news feed, audience engagement pros feel vindication but also face new pressures. The post Facebook news feed changes shift publisher audience development priorities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-27 00:00:00 UTC ]
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Facebook has been fighting something of a losing battle against the problem of fake news, but media mogul Rupert Murdoch thinks he has come up with a solution. He says that the social network should pay "trusted" publishers for the provision of news content. Facebook recently said that it wants... Continue reading at Betanews
[ Betanews | 2018-01-23 00:00:00 UTC ]
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Facebook has plans to tweak its News Feed to include more posts from friends and family and less from news publishers in an attempt to fix some of the platform's problems. Now news magnate Rupert Murdoch thinks that the social network should adopt a... Continue reading at Engadget
[ Engadget | 2018-01-23 00:00:00 UTC ]
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News Corp. executive chairman and 21st Century Fox executive co-chairman Rupert Murdoch is taking on Silicon Valley. The media mogul released a statement today noting that if Facebook is going to revamp its news feed to ensure it's publishing the most legitimate, "trusted" news content on its... Continue reading at AdWeek
[ AdWeek | 2018-01-23 00:00:00 UTC ]
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Rupert Murdoch is calling on Facebook to pay "trusted" publishers if it wants to carry their news stories and videos, much like a cable company pays networks for their channels.The media mogul, who controls The Wall Street Journal and Fox News, has been among the most vocal of the old media... Continue reading at Advertising Age
[ Advertising Age | 2018-01-23 00:00:00 UTC ]
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Amid policy changes at social network, media mogul criticizes it for failing to ‘adequately reward’ publishers that add value and integrityRupert Murdoch issued a new salvo in the row between Facebook and news publishers on Monday, calling on the social media company to pay publishers for their... Continue reading at The Guardian
[ The Guardian | 2018-01-23 00:00:00 UTC ]
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Getting rid of the web's most annoying ads is coming at a costfor publishers.The Coalition for Better Ads says its program to reshape the web will kick off in January, when it will begin certifying publishers that abide by its standards and approving browser makers to enforce compliance.The... Continue reading at Advertising Age
[ Advertising Age | 2017-12-19 00:00:00 UTC ]
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According to publishing sources, the original Facebook Live deals, which evolved into live and VOD licensing arrangements with 300 video partners, are going away by the end of the year. The post Facebook plans to stop paying publishers to make news feed videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-13 00:00:00 UTC ]
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'Quite a big challenge to aim for the world’s largest book market': Moscow's Clever Publishing wants $10 million in North American sales in three years. The post Russia’s Clever Publishing Adds North American Market through Quarto Distribution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-01 00:00:00 UTC ]
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In the latest of its moves amid East-European educational-sector interests, it proposes taking over publishing and distribution assets in Bulgaria. The post Germany’s Klett Applies To Acquire Bulgarian Publishing and Distribution Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-01 00:00:00 UTC ]
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Macmillan Publishers in the US is closing its self-publishing platform, Pronoun, bought in May of last year. Continue reading at The Bookseller
[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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Acquired by Macmillan last year, Pronoun was a no-cost-to-authors self-publishing platform developed from the multimedia company Vook. The post Industry Notes: Macmillan’s Pronoun Self-Publishing Platform Signs Off appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-07 00:00:00 UTC ]
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