Publishers Debate Pricing, Marketing Models For Apps

Simplifying (and clarifying) the purchasing process—regardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPA’s Digital E-Reading conference today. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-16 00:00:00 UTC ]

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Go West: Publisher services operation looks to UK market to fuel growth

After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic.   Continue reading at The Bookseller

[ The Bookseller | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #fuel growth #history press


Attention, Publishers: Vendor Models Aren't Everything

Why publishers may not be getting what they think they’re getting from their vendors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-19 00:00:00 UTC ]
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How Publishers Are Streamlining Their Businesses With Marketing Automation

From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
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Issues and Debate at India’s 2019 Jaipur Bookmark Program: Freedom to Publish

The Jaipur Bookmark professional publishing program this year had Norway as its Country Partner and a visit from the Frankfurter Buchmesse's Juergen Boos. The post Issues and Debate at India’s 2019 Jaipur Bookmark Program: Freedom to Publish appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post issues #publish appeared #frankfurter buchmesse #juergen boos


Blockchain in Publishing: Modeling the Future at Canada’s Access Copyright

In Canada, Access Copyright is working on developing blockchain solutions for book publishing, including smart contracts and an attribution ledger. The post Blockchain in Publishing: Modeling the Future at Canada’s Access Copyright appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #access copyright


Continued audio growth for big publishers as new players enter market

Audiobook sales are continuing to rocket, with a number of the biggest publishers in the space confirming they are still experiencing “strong double-digit growth” year on year. Continue reading at The Bookseller

[ The Bookseller | 2018-11-17 00:00:00 UTC ]
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Tim Hartman Talks New Business Models in B2B Publishing

Government Executive Media Group is in the midst of an ongoing evolution. Once a traditional b2b publisher with print editions, it's now a digital-only organization with a number of innovative products. Its business model doesn't support user-based revenue and instead focuses in other areas,... Continue reading at Folio Magazine

[ Folio Magazine | 2018-09-19 00:00:00 UTC ]
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South African publishers investigated for alleged price-fixing

The Publishers’ Association of South Africa (PASA) and its 91 members are under investigation by the country's competition authority over alleged price-fixing on books. Continue reading at The Bookseller

[ The Bookseller | 2018-09-04 00:00:00 UTC ]
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‘The duopoly are middlemen’: How publishers are building sustainable subscription models

“You can’t be a publisher and not be thinking about platforms, not marry with them. Facebook needs to be a marketing tentacle.” The post ‘The duopoly are middlemen’: How publishers are building sustainable subscription models appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-17 00:00:00 UTC ]
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China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices

As book prices rise and children's books show new energy, the number of new titles on China's bestseller lists has decreased, with older hits lingering on sales charts. The post China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post china #book market #books show #bestseller lists #sales charts


Digiday Research: Publishers are lukewarm on market for short-form video

Half of U.S. and European publishers are neutral over the potential market for selling and licensing short-form video content. The post Digiday Research: Publishers are lukewarm on market for short-form video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-11 00:00:00 UTC ]
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Publishers pursuing international subscribers face market-specific hurdles

American publishers are interested in growing their subscriber bases abroad. But international audiences pose unique challenges. The post Publishers pursuing international subscribers face market-specific hurdles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers


Powerful Market for Magic Enchants Publishers

Publishers believe magic and occult spirituality books can draw a devout following in today’s turbulent times. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Angry publishers debate OA monographs at IPG

Angry academic publishers held an emergency meeting at the IPG spring conference yesterday to debate the Higher Education Council for England's plan to demand that monographs be published Open Access to qualify for the 2027 Research Excellence Framework, or REF. Continue reading at The Bookseller

[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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Rise of Secularism Attracts Publishers to Growing Market

As fewer Americans identify as religious or spiritual, more books champion secular views while other more Christian authors battle back by asserting Biblical truth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Facebook’s new branded-content guidelines will force some publishers to abandon a business model

A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-12 00:00:00 UTC ]
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Taipei 2018: Publishers Explore a Unique Market

The number of exhibitors is up at this year's fair over 2017 and the U.K. Pavilion returns to Taipei after a 17-year absence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-07 00:00:00 UTC ]
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Europe's major publishing markets all grew in 2016

Europe's major markets - the UK, Germany, France, Spain and Italy - all experienced growth in turnover in 2016, according to a Federation of European Publishers' report. Continue reading at The Bookseller

[ The Bookseller | 2018-01-10 00:00:00 UTC ]
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Czech Book Market Gains Tempered by Tax Rates, Falling Prices

Czech publishers see gains in 2016's market performance but are concerned about stubbornly high VAT rates and falling book prices. The post Czech Book Market Gains Tempered by Tax Rates, Falling Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-07 00:00:00 UTC ]
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Publishers have 'huge opportunity' in content marketing says Chowney

There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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