Publishers adopt Facebook Live, but struggle with monetization and discovery

Since Facebook introduced live video in January, publisher adoption is climbing. But questions remain about how to make the best use of the feature and how much to invest in a feature whose ability to monetize is still limited. That's why, for now, many see live as an audience-building exercise. “There are a number of things we don’t make direct revenue from, [that] we do because it helps our brand,” said Jamie Mottram of the USA Today Network. “Facebook Live is one example of that.” The post Publishers adopt Facebook Live, but struggle with monetization and discovery appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-09 00:00:00 UTC ]
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Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers

Defending freedom to publish, Frankfurt's CEO Talk featured Simon & Schuster CEO Carolyn Reidy and Albin Michel VP Guillaume Dervieux. The post Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-12 00:00:00 UTC ]
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Academic Publishing in China 2017: Hot Topics in Chinese Academic Publishing

Top-tier Chinese universities—namely Peking University, Shanghai Jiaotong University, Tsinghua University, and Zhejiang University—lead the pack in science, technology, engineering, and mathematics research. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Academic Publishing in China 2017: Shaanxi Normal University General Publishing House

Publications on Shaanxi regional culture and history—such as "A Comprehensive History of Shaanxi" are a niche segment at SNUGPH. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Freedom to Publish: FEP’s Mota Warns Romania May Allow Only One State Textbook Publisher

'Wearing the stigma of the former communist regime,' says the FEP's Henrique Mota, a single state-owned publisher may control all of Romania's textbooks. The post Freedom to Publish: FEP’s Mota Warns Romania May Allow Only One State Textbook Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-28 00:00:00 UTC ]
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Global Publishing Leaders 2017: Kadokawa Shoten Publishing Co., Ltd.

Kadokawa Shoten is a well-established Japanese publisher of books, Mangas and Manga magazines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Global Publishing Leaders 2017: Shinchosha Publishing Co Ltd

Shinchosha Publishing Company was founded in 1896 and publishes general literature, fiction, nonfiction, fine arts, philosophy and dictionaries as well as manga. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Global Publishing Leaders 2017: Shueisha Publishing Co., Ltd.

Shueisha is a major publisher in Japan and the largest manga publisher in the world with a market share in Japan of 30%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch

Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-08-21 00:00:00 UTC ]
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‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming

Facebook wants shows, and publishers are happy to comply -- but question whether this is just another short-term "product test" for the company. The post ‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-12 00:00:00 UTC ]
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Gulf Publishing Co. Acquires Century-Old Oildom Publishing

The Houston-based energy industry publisher makes its first major move since last year's management buyout. The post Gulf Publishing Co. Acquires Century-Old Oildom Publishing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-03 00:00:00 UTC ]
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UK publishers apply for offices in Sharjah's Publishing City

At least three UK publishers have applied to have bases in Sharjah’s “Publishing City”, The Bookseller has learned. Continue reading at The Bookseller

[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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Indie publishers 'spurred on' to publish more from Trump's banned nations

Independent publishers have been “spurred on” to continue producing works that give a voice to silenced nations following President Trump's controversial "travel ban". Continue reading at The Bookseller

[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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German Publishers Association Cheers EC Commitments from Amazon: ‘Another Victory for Publishers’

Perhaps nowhere is there such a jubilant response to the European Commission's pressure on Amazon than in Germany. The Börsenverein hails the week's events. The post German Publishers Association Cheers EC Commitments from Amazon: ‘Another Victory for Publishers’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-27 00:00:00 UTC ]
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Sevier Named Publisher of Grand Central Publishing

Ben Sevier has been named the new publisher of Grand Central Publishing, taking over for Jamie Raab, who will step down at the end of January. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
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Danish Publisher Politiken Launches Polaris Publishing in Sweden

A key player in the Danish publishing market has launched a new publishing house in Sweden: can doubling her market mean twice the success? The post Danish Publisher Politiken Launches Polaris Publishing in Sweden appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-22 00:00:00 UTC ]
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Publishing in the Pacific Northwest: Amazon Becomes a Publishing Force

Since its 2009 launch, Amazon Publishing has steadily ramped up its program, and is now the Pacific northwest's largest publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
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Digiday’s Publishing summit: What’s on the mind of European publishing execs

It’s not often you get to shake out what publishers’ biggest concerns are across the entire range of European markets, all at once. When 250 execs from leading publishers from across Europe convened on the French riviera this week for the Digiday Publishing Summit, we asked them to literally map... Continue reading at Digiday

[ Digiday | 2016-10-28 00:00:00 UTC ]
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Night of the Living Dead' Lives Again, as a Graphic Novel

The latest act for comics publishing legend Bill Jemas sees him running the publishing operation of Take Two interactive, where the most recent project is a graphic novel adaptation of the horror classic 'Night of the Living Dead.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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Canadian Publishing 2016: Canadian Kids Publishers Extend Reach into U.S., TV

Canada has a pretty good reputation on the world stage when it comes to publishing children’s books,” says Orca publisher Andrew Wooldridge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Global Publishing Leaders 2016: Kadokawa Shoten Publishing Co., Ltd.

The Kadokawa Group is working to move beyond its existing publishing business to expand in film and web video projects and mobile apps, as well as develop business overseas with an emphasis on Asia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kadokawa group #mobile apps