Publisher trend inception: Facebook Live meets commerce strategies

Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting Facebook Live videos with yoga and meditation experts, which has helped the format become a noticeable driver of conversions. Both plan to do more Facebook Live promos in 2017. The post Publisher trend inception: Facebook Live meets commerce strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-21 00:00:00 UTC ]
News tagged with: #brit + #early success #facebook live

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Bonus for Fifty Shades US publisher

Random House publishers are to reward employees with a $5,000 (£3,103) bonus partly owing to the success of EL James's erotic trilogy, Fifty Shades of Grey. Continue reading at BBC News

[ BBC News | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades #el james

Magazines ramp up publishing in 2012

Magazine publishers are still tightening their belts three years after the nightmare of the advertising recession shook the industry to its toes. But the itch to launch new magazines shows no sign of going away. In 2012, veteran publishers and novice entrepreneurs launched a total of 195 print... Continue reading at Crains New York

[ Crains New York | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upscale men #du jour #american artist #martha stewart #transition period #advertising revenue #higher costs

Hearst Puts a Toe Back in Trade Publishing

Ever since Hearst Corp. sold William Morrow to News Corp. in 1999, its book publishing activities have focused on partnering with different houses to publish books based on content from its magazines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishing #hearst corp

Amazon publishes vague numbers surrounding Appstore performance, but they're sure looking good

At this point, expecting Amazon to actually divulge genuine numbers surrounding its Kindle business would be akin to expecting that so-called "fiscal cliff" to just vanish overnight. That said, the company's playing a little less coy than usual in a new press release that announces A/B testing... Continue reading at Engadget

[ Engadget | 2012-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press release #app developers #app downloads #kindle fire #in-app purchasing

Curtis Brown's self-publishing list 'exciting', say authors

Authors Tony Parsons and Jane Fallon have said Curtis Brown’s new digital self-publishing... Continue reading at The Bookseller

[ The Bookseller | 2012-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #curtis brown #jane fallon #digital self-publishing

Publishers, Agents Turn to Latin America Amid Crisis in Spain

Spain’s financial crisis and slump in book sales has led Spanish-language publishers to focus on Latin America, with agents bypassing Spain to sell rights directly in the region. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial crisis #book sales #latin america

Cuban Publishers Eager to Embrace Ebooks, Open US Market

Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wider audience #spanish-speaking world #trade embargo

E L James as 'Publishing Person of the Year' draws outcry from literary world

Publishers Weekly faces controversy after naming 'Fifty Shades of Grey' author E L James 'Publishing Person of the Year' for 2012. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing person #literary world #fifty shades

Mobile Self-publishing Platform XinXii Launches in Russia

German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie authors

How Frankfurt is Helping to Create a Magreb Publishing Community

Nacéra Khiat of Algeria's Editions Sedia discusses how training in Casablanca by the Frankfurt Book Fair has brought together disparate publishers from across the Magreb. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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Curtis Brown launches digital programme with Kindle Direct Publishing

Agency Curtis Brown has launched a digital self-publishing programme through Kindle Direct... Continue reading at The Bookseller

[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Futurebook: publishers must look outward

Leading publishing figures stressed the importance of becoming more outward looking and consumer... Continue reading at The Bookseller

[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Publishers in 'dream' position, FutureBook hears

Publishers have "done a lot right" and are standing in a much stronger position in the... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stronger position #futurebook hears

Thomson named as News Corp publishing head

Robert Thomson has been named as the head of the separated publishing business soon to be formed... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert thomson

E-Serials as the “Third Layer” in the Publishing World

Plympton—a startup publisher of serialized digital fiction—was created as 'a nimble alternative to the major publishers and online markets,' as the founders explain. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #major publishers

Bloomberg's Licencing Chief on How to Sell Your Content to Other Publishers and Partners

If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition? A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attractive proposition

Amazon Publishing to Open European Division

Amazon's Jeff Belle announced in a letter to literary agents that Amazon Publishing will begin building a European publishing division in 2013. Hiring will begin in January. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #literary agents

Argentina’s Adriana Hidalgo Wins FIL Publishing Merit Award

Argentine publisher Adriana Hidalgo has won this year’s Publishing Merit Award at the Guadalajara International Book Fair, in recognition as Latin America’s most widely distributed independent publisher. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america

Why Publishers Need to Collaborate with Tech Companies

At the Guadalajara Book Fair, Bill McCoy of the IDPF and Pablo Defendini of Safari Books encouraged publishers to abandon DRM, and set their own prices. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech companies #bill mccoy