Powa Does Away With QR Codes to Allow Instant Orders Off Print Ads, Packages

Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload the ad images to Powa to activate the technology, said Powa CEO Dan Wagner. The same process will work for product packages, so marketers won't have to use scarce space or find ways to incorporate QR codes into the designs. L'Oreal USA and BigSexyHair are among marketers with 1,600 brands signed on to try the technology.Mr. Wagner said the technology can give print publishers the same sort of interactive back channel that digital publishers have. It might, he said, help brands instantly capture a sale from someone swayed by a Scotch ad who might otherwise be lured away again through a rival brand's in-store promotion. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-12-15 00:00:00 UTC ]
News tagged with: #find ways #digital publishers

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Print Book Sales Dropped 6.4% Last Week

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[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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Get 244 hours of top-rated training in popular coding languages for $25

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[ PC World | 2022-12-19 08:00:00 UTC ]
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[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Print Sales Show Improvement, But Still Fell Last Week

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[ Publishers Weekly | 2022-12-15 05:00:00 UTC ]
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[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
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[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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Another Bad Week for Print Book Sales

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[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
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[ Fast Company | 2022-11-15 05:00:00 UTC ]
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[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
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Print Book Sales Dropped 14.2% Last Week

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[ Publishers Weekly | 2022-11-03 04:00:00 UTC ]
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[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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[ Publishers Weekly | 2022-10-21 04:00:00 UTC ]
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Print Sales Dropped 8% in Early October

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Netflix with ads will be available November 3rd for $7 per month

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[ Engadget | 2022-10-13 17:45:26 UTC ]
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[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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[ Publishers Weekly | 2022-09-30 00:00:00 UTC ]
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Print Sales Fell 4% Last Week

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Print Unit Sales Fell 2.3% in Mid-September

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