Politico's Glossy Magazine Arrives Next Month

Politico, the high-metabolism news site covering Beltway politics, will introduce a glossy, six-times-a-year magazine and companion section of its website next month, the company said Wednesday.Unlike traditional publishers that rely on susbcriptions to build the large circulations that advertisers covet, Politico Magazine seems set to begin, at least, as a small, free-distribution affair aimed at influential readers. Politico said it will place 40,000 free copies of Politico Magazine around the Washington, D.C., area and in other, unspecified locations nationwide starting Nov. 15.The magazine is not offering subscriptions, a spokeswoman said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-30 00:00:00 UTC ]
News tagged with: #politico magazine #offering subscriptions

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Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
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Danskin and Parry's literary magazine beats Kickstarter target

A new Scottish literary magazine from Golden Hare Books manager Julie Danskin and writer Heather Parry has sailed past its Kickstarter target. Continue reading at The Bookseller

[ The Bookseller | 2019-08-04 14:37:35 UTC ]
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Six months in, sports app Otro pivots away from subscriptions

By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options. The post Six months in, sports app Otro pivots away from subscriptions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-31 04:01:04 UTC ]
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Sales Dipped, Profits Rose in First Six Months at HBG

Revenue at Hachette Book Group fell 1.5% in the first half of 2019 compared to a year ago, but profits were up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
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PRH publishes gender pay gap nine months early and unveils plans for parental leave

Penguin Random House has revealed its gender pay gap figures nine months early with a largely unchanged balance sheet but with a new initiative which sees all new parents at the company given the opportunity to take 12 months off from next year. Continue reading at The Bookseller

[ The Bookseller | 2019-07-24 23:00:06 UTC ]
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Decades after the raucous ‘Harbart’ became a cult classic in India, a translation finally arrives

The English version lands five years after the death of author Nabarun Bhattacharya. Continue reading at The Washington Post

[ The Washington Post | 2019-07-22 17:03:01 UTC ]
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The Houston Chronicle Launches Magazine Delivery with Doorfront Direct

The Houston Chronicle, Texas’ largest daily newspaper and a part of Hearst Newspapers, has begun magazine delivery through Doorfront Direct, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-19 15:06:44 UTC ]
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Announcing the 2019 Whiting Literary Magazine Prizes

This morning, the Whiting Foundation has announced the winners of the second annual Literary Magazine Prizes, which are given “for superb publishing, advocating for writers, and strengthening the literary community.” This year, the number of awards was increased from three to five, with two new... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-18 13:00:28 UTC ]
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Expanded Whiting Literary Magazine Prizes Name Second Year of Winners

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[ Publishers Weekly | 2019-07-18 04:00:00 UTC ]
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To Restore Faith in Democracy, The Purple Project Calls on Magazines

The Purple Project for Democracy, a non-partisan coalition, campaign and movement, is looking turning to magazines to help initiate a national branding campaign. “When we started this almost 17 months ago, we saw some eye-rolling,” says Purple co-founder Bob Garfield, who is also co-host of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-16 19:13:28 UTC ]
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How Yankee Magazine Turned Loyalty Into Brand Equity

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[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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Are there any actual guilty pleasures on this Politico reading list from DC “heavy hitters”?  

Noted politics-as-sport website Politico has put together a collection of bedside-table reading recommendations from 40 “political heavy hitters,” asking them for serious reads and guilty pleasures. First of all, are there any actual guilty pleasures on this list of books from the likes of Beto... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-09 15:27:59 UTC ]
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British Library acquires Granta magazine archive

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[ The Bookseller | 2019-07-09 06:16:31 UTC ]
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New York Magazine releases an entire Trump-free issue

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[ Advertising Age | 2019-07-08 15:19:21 UTC ]
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Book Biz Stock Sank Over Past Six Months

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[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
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Hearst Magazines Enters SVOD Space With New Fitness App

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[ AdWeek | 2019-07-01 11:00:38 UTC ]
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The single best Dem debate measurement. Plus, the magazine industry has 'Issues'

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[ Advertising Age | 2019-06-27 19:01:33 UTC ]
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How Magazine Publishers Are Cutting Print Costs to Improve Profits

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[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
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[ Folio Magazine | 2019-06-27 16:31:12 UTC ]
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Texas Monthly Acquired by Billionaire Oil Heiress Randa Duncan Williams

Less than three years after its acquisition by private equity firm Genesis Park, Texas Monthly is changing hands once again. The Austin-based regional magazine confirmed Tuesday that it's being purchased by billionaire oil heiress Randa Duncan Williams in a deal expected to close on June 30.... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-25 20:55:25 UTC ]
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