Points of View: Spotlight on Gilly Segal and Kimberly Jones

Told from two perspectives written by two different writers, 'I'm Not Dying with You Tonight' shows how two fictional teens react to being flung into the middle of a riot. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]

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The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek

[ AdWeek | 2017-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #facebook released


Michael Rosen and Nicolette Jones on judging the Lollies

Two of the Laugh Out Loud Book Awards judges, author Michael Rosen and journalist Nicolette Jones, talk about the importance of funny books and reading for pleasure. Continue reading at The Bookseller

[ The Bookseller | 2017-06-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #funny books #michael rosen


Spotlight on Ingram and the Power of POD

Ingram's print-on-demand programs and technology are helping publishers big and small meet and maintain demand in a fickle marketplace Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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Campaign spotlight: tyros on tyranny

A striking publication was postered on the billboards of east London in March 2017, with Vintage roping in design students to help spread the message. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #east london #campaign spotlight


Campaign spotlight: taking things slogan

For the release of Chimamanda Ngozi Adichie’s Dear Ijeawele, 4th Estate marketing manager Tara Al Azzawi launched a social media campaign to tie in with International Women’s Day. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #international women #dear ijeawele #campaign spotlight


S&S signs two-book deal with Snow Lion illustrator Jones

Simon & Schuster Children’s Books (UK) has acquired a further two picture book titles from illustrator and "rising star" Richard Jones. Continue reading at The Bookseller

[ The Bookseller | 2017-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rising star #books uk


Toby Jones joins Headline as editorial director

Toby Jones, formerly group marketing and publicity director at Simon & Schuster UK, is joining Headline's commercial fiction team next month as editorial director.  Continue reading at The Bookseller

[ The Bookseller | 2017-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publicity director #group marketing #toby jones


Submit your titles for The Bookseller's audiobooks category spotlight

The Bookseller will run an audiobook category preview in its issue of 28th April. Continue reading at The Bookseller

[ The Bookseller | 2017-03-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #28th april


Calls for Digital Accreditation Miss the Point

According to most industry analysts, 2017 will be the first year that brand advertisers and marketers in the U.S. will spend more money on digital advertising than on television advertising. This goes hand in hand with the assumption -- held by many until recently -- that digital marketing is... Continue reading at Advertising Age

[ Advertising Age | 2017-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #key reasons #wrong direction #traditional media


Uber President and Former Target CMO Jeff Jones Quits Amid Turmoil

Uber Technologies President Jeff Jones is quitting after less than a year, amid multiple controversies engulfing the ride-hailing company.The scandals range from allegations of sexual harassment and a toxic work culture to the combative behavior of Chief Executive Officer Travis Kalanick. After... Continue reading at Advertising Age

[ Advertising Age | 2017-03-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #person familiar #sexual harassment #uber driver


The Guardian view on Brexit and publishing: a hardcore problem | Editorial

London book fair has shown how upbeat the literary world can be – and how worried our cultural businesses have become at the thought of losing old certaintiesThe mood at this week’s London book fair appeared upbeat, with hotly contested auctions leading to the return of the six-figure publishing... Continue reading at The Guardian

[ The Guardian | 2017-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #prime minister #european union #uk voted


Another Pressure Point in Bookselling: Delhi’s Textbook Market Nai Sarak

As do many parts of the international marketplace, India's book retail districts like Delhi's Nai Sarak face growing competition from online retail. The post Another Pressure Point in Bookselling: Delhi’s Textbook Market Nai Sarak appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online retail


Facebook wants longer videos, but takes away key view metric

Facebook has replaced a key metric it made available on Facebook Insights, which allows publishers and other page owners to track video performance on the platform. The post Facebook wants longer videos, but takes away key view metric appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #page owners #longer videos #post facebook


Milo Yiannopoulos’s enablers deserve contempt – and must be confronted | Owen Jones

The poster boy of the alt-right has lost his book deal after speaking in defence of suggested sexual relationships between older men and younger boys, but his lucrative bigotry was left unchecked for far too longThey were fine with his bigotry, his in-your-face, two-fingers-up transphobia,... Continue reading at The Guardian

[ The Guardian | 2017-02-21 00:00:00 UTC ]
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Mother Jones Wins Magazine of the Year at the 2017 Ellies

Joyous expletives lace winners' speeches as unsuspecting editors-in-chief take home ASME awards. The post Mother Jones Wins Magazine of the Year at the 2017 Ellies appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-08 00:00:00 UTC ]
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Spear Point Invests $1 Million into Salon Media Group

Four board members step down as TheStreet.com investor gains a 29 percent stake in the digital magazine. The post Spear Point Invests $1 Million into Salon Media Group appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-03 00:00:00 UTC ]
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Louise Allen-Jones adds Polish and Swedish clients

Literary scouting agency Louise Allen-Jones Associates has been retained by two overseas publishing houses who will join its 12 existing clients from around the world. Continue reading at The Bookseller

[ The Bookseller | 2017-01-31 00:00:00 UTC ]
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