Pocklington - nicknamed Pock - is a small market town in the Yorkshire Wolds, about 13 miles (or 21 kms) from the city of York.Its population of 8,337 is served by a weekly newspaper, the Pocklington Post, which was chosen by its owner, Johnston Press, to pioneer the publishing of user generated content (UGC).Since January, the editor has aimed at having 75% of the paper originated by the town's residents and readers. Last time the paper's circulation was audited, in the final six months of 2012, it sold a weekly average of 3,302 copies.So Steve Dyson, the former Birmingham Mail editor who monitors local and regional papers, decided to take a look at "all this UGC palaver" for his HoldTheFrontPage column.The result? He was genuinely delighted and discovered that the readers also seemed to appreciate the initiative. After detailing pages of content, here are Dyson's key comments:"I know, I know - much of the above is parish pump stuff, but before you make that cynical leap remember: that's largely what very local papers should be about.The resulting copy may be a little loose in style, but there seems to me to be finer detail, more names and probably fewer factual errors."It will be fascinating to see what effect it has on both print sales and online subscriptions. The irritating thing, because the Pock Post's sales are now audited on a yearly basis, is that we won't know until spring 2015.Regional & local newspapersJohnston PressNewspapersCitizen mediaRoy... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-19 00:00:00 UTC ]
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An award-winning ballet dancer and a French opera director are among the debut authors tipped for success in 2013 by book chain Waterstones. Continue reading at BBC News
[ BBC News | 2013-01-15 00:00:00 UTC ]
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Another year of "breakneck" digital growth, a resurgence on the high street, further... Continue reading at The Bookseller
[ The Bookseller | 2013-01-11 00:00:00 UTC ]
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The shortlist for the Man Asian Literary Prize was announced today (9th January) with two books... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Eoin Colfer has been named as the author of the first of Puffin's eleven Dr Who short stories... Continue reading at The Bookseller
[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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Reader's Digest UK will no longer produce or sell books, following a restructuring of the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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Publishing is doing all it can to convince people to buy books and read, but still 47% of Americans don't. It's time to try something radical: let's start with men. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
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John Lewis has reported a 45% increase in sales of e-readers over the Christmas period, compared... Continue reading at The Bookseller
[ The Bookseller | 2013-01-04 00:00:00 UTC ]
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Led by a 44.9% increase in the stock price of Amazon, the Publishers Weekly Stock Index jumped 23.5% in 2012, easily beating the 7.3% gain posted by the Dow Jones Industrial Average in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
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A free ebook of our best work just in time for the holidays. Makes a great gift for wordy nerds! And much cheaper than a Battlestar Galactica box set. Continue reading at The Atlantic
[ The Atlantic | 2012-12-21 00:00:00 UTC ]
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Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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Puffin Post is to be discontinued in the new year after Penguin brought the brand back in house... Continue reading at The Bookseller
[ The Bookseller | 2012-12-14 00:00:00 UTC ]
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Sony has opened an e-reader store in Germany, selling digital titles in eight different... Continue reading at The Bookseller
[ The Bookseller | 2012-12-13 00:00:00 UTC ]
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Partnership with Flingo ports video content to more than 15 million devices. With the rise of internet-connected televisions, the big screen is becoming another place for publishers to get their content in front of viewers. One recent example of this is a partnership between Bonnier and smart TV... Continue reading at Folio Magazine
[ Folio Magazine | 2012-12-13 00:00:00 UTC ]
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The celebrity memoir is rebounding in 2012 after sales within the much-pilloried genre fell 45%... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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Welcome to the Engadget holiday gift guide! Picking presents for friends and loved ones is never a simple task, and with thousands of options for each category, buying technology can be an especially frustrating experience. We're here to help. Below you'll find today's bevy of curated picks, and... Continue reading at Engadget
[ Engadget | 2012-11-30 00:00:00 UTC ]
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The new app 'Put Me in the Story,' released by publisher Sourcebooks, will allow older readers to add the name of a younger one to Sourcebook titles. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-20 00:00:00 UTC ]
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O'Reilly Media has become an online distributor for technology ebooks offered by John Wiley & Sons, which includes brands such as For Dummies and Sybex. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-16 00:00:00 UTC ]
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App developer TradeMobile is to rebrand as Beyond the Story as it prepares to launch one of its... Continue reading at The Bookseller
[ The Bookseller | 2012-11-12 00:00:00 UTC ]
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Sales of political statistician Nate Silver's book 'The Signal and the Noise' saw a surge of 850 percent – lifting it to No. 2 on Amazon – after Silver correctly predicted the 2012 election results. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-09 00:00:00 UTC ]
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