Please Stop Trying To “Empower” Women With Cutesy Titles

If you’ve been reading about recent troubles at Thinx or last year’s shakeup at Nasty Gal, you’ve likely seen reference to a new job title: the “SHE-EO.” How is a SHE-EO different than a CEO, you might wonder? Does she have a specially bedazzled pink office filled with scented candles? Is she super in touch with her emotions? Or maybe her speech is riddled with vocal fry and up-speak? Nope, turns out a SHE-EO is actually exactly the same as a CEO, except the person holding the job just happens to be—wait for it—a woman. Similarly, a “girlboss” is not in fact a small child who has been put in charge of a tea party, but an adult professional who hires and manages other adults. (The term was popularized by Sophia Amoruso who wrote a best-selling book and produced a Netflix series of the same name). And in case you were wondering, a “momtrepreneur,” also is just an entrepreneur who happens to be a mother. Her business may or may not have to do with parenting or children but you’ll be hard-pressed to find her “dadtrepreneur” counterpart; likely because being a man means he doesn’t need a qualifier on his job title. He can just manage, lead, or create and let his work speak for itself. Yes, many of these terms have been created by women and are used with the best of intentions, but they are doing women and the cause of equality more harm than good. Here’s why. We rarely use this kind of special (and sometimes infantilizing) language for other under-represented groups, and in... Continue reading at 'Fast Company'

[ Fast Company | 2017-04-12 00:00:00 UTC ]

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HP donates $250,000 to women studying IT Security

Any job a man can do, so can a woman. Sure, there are physical differences between the sexes, but that does not have to impede success. One industry that has primarily been a men's club is IT. Historically, being a computer nerd has been a guy thing. However, over the years, women have been... Continue reading at Betanews

[ Betanews | 2014-02-25 00:00:00 UTC ]
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Women’s Budget-Conscious Magazine All You Is Stepping Outside of Walmart

Bargains aren’t just for Walmart shoppers anymore.    Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand distributor since launching 10 years ago. The exclusive deal with the world’s... Continue reading at AdWeek

[ AdWeek | 2014-02-24 00:00:00 UTC ]
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BuzzFeed's 'Real Women' Video Strikes Controversial Chord

How women are portrayed in photography has been a hot-button issue in publishing during the last several months. One could argue the spirited dialogue goes back a year to Dove's "Real Beauty Sketches" effort, which went viral. At any rate, whether you find BuzzFeed Video's "Photoshopping Real... Continue reading at AdWeek

[ AdWeek | 2014-02-21 00:00:00 UTC ]
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Poo books make odd title shortlist

How To Poo On A Date and The Origin of Faeces make the Diagram Prize shortlist for the oddest book title of the year. Continue reading at BBC News

[ BBC News | 2014-02-21 00:00:00 UTC ]
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The Wonderful World of Book Titles

Publishers put out some very curious books on strange topics, as exhibited by this year's shortlist for the Diagram Prize for Oddest Book Title of the Year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
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Diagram Prize reveals oddest titles of 2014

Working class cats, South African trouts and pies as biography are all some of the topics up for... Continue reading at The Bookseller

[ The Bookseller | 2014-02-20 00:00:00 UTC ]
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Gadget magazine T3 is UK's most popular digital title

Magazine doubled e-edition sales to 22,000 in past year, ahead of rivals Stuff, GQ and BBC's Top GearGadget magazine T3 is the UK's most popular digital magazine, doubling e-edition sales to 22,000 in the past year, with GQ and BBC titles including Top Gear also making the top 10.T3 reported an... Continue reading at The Guardian

[ The Guardian | 2014-02-14 00:00:00 UTC ]
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Richard Desmond's Star magazine enters top ten for women's weeklies

Bauer's Closer, Hearst's Best and IPC's Now, and OK! all record double-digit falls, year on yearRichard Desmond's Star magazine has jumped into the top 10 biggest sellers in the women's weeklies market, after reporting a 16.5% sales surge in the second half of 2013.But there were double digit... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Oyster now offers all-you-can-read children's books, including Disney titles

Got a kid with an insatiable appetite for books? You may want to sign up for Oyster, then. The subscription ebook service has just launched a children's section, giving young readers all the titles they can handle. The deal also brings Disney... Continue reading at Engadget

[ Engadget | 2014-02-13 00:00:00 UTC ]
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New title for Profile and Wellcome collaboration

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[ The Bookseller | 2014-02-12 00:00:00 UTC ]
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New Lanchester title for Faber

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[ The Bookseller | 2014-02-04 00:00:00 UTC ]
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Amazon and Kobo tie for title of favorite ebook seller in survey

The survey was conducted by the site Good e-Reader among participants whom Good e-Reader estimated buy between 50 and 100 books a year. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-01 00:00:00 UTC ]
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S&S Gets Court Okay to Sell Good Books Titles

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[ Publishers Weekly | 2014-01-21 00:00:00 UTC ]
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Alexander Lebedev sounding out buyers for Independent titles

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[ The Guardian | 2014-01-17 00:00:00 UTC ]
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Barefoot Stops Selling Direct to Bookstores

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[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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Allen Lane signs Wall Street title

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[ The Bookseller | 2014-01-15 00:00:00 UTC ]
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Why Don’t More Bookstores Stock Self-published Titles?

Bricks-and-mortar bookstores are missing a huge opportunity by failing to take advantage of the self-publishing revolution, argues Tanja Tuma. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-06 00:00:00 UTC ]
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Richard & Judy Book Club titles announced

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[ The Bookseller | 2014-01-03 00:00:00 UTC ]
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iBooks Bestsellers: Can't Stop Roth

Divergent, the first book in Veronica Roth's immensely popular trilogy of the same name, was, once again, the top selling paid book in Apple's iBooks store. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-02 00:00:00 UTC ]
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Inky Sprat title among iBooks 'best of 2013'

The Trouble With Dad, written by Babette Cole [pictured] and published by her own digital... Continue reading at The Bookseller

[ The Bookseller | 2013-12-27 00:00:00 UTC ]
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