Playboy Celebrates 'Safe for Work' Transition With a Massive Push Into Original Video

Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that Playboy won't look too different: The men's magazine still features its Playmates, whom Flanders called the "single best brand ambassadors." The iconic 63-year-old lad mag is doubling down on its transition into a millennial male lifestyle publisher in the vein of Esquire or GQ. "At our core, we're for men that are interested in women and who want to be interesting to women," Playboy's Chief Digital Officer, Phillip Morelock, told Adweek prior to the NewFronts presentation. And, like most publishers these days, that includes a heavy push into video. Playboy's inaugural original video slate is broken up into five verticals: Lifestyle, Documentaries, Food and Spirits, Gaming, and Scripted Comedy. Designer and Wes Anderson collaborator Waris Ahluwalia—who emceed the event today—will host a dinner party series. The first episode features Natasha Lyonne, Horatio Sanz, Sonic Youth's Kim Gordon and filmmaker Liz Goldwyn. There will also be a behind-the-scenes series, The Life of Playboy, about the editing process of the magazine's lifestyle section. Though Morelock said Playboy won't wade too far into virtual reality, it will have one show, Tech 360, in which tech blogger Jon... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-13 00:00:00 UTC ]
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Jada Pinkett Smith Congratulates Britney Spears With An Amazing Throwback Video

“Welcome to the ‘Bad Ass Women Memoir Club,’” Pinkett Smith wrote in a cheeky note to the fellow first-time author. Continue reading at HuffPost

[ HuffPost | 2023-10-25 17:27:27 UTC ]
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How web-based vertical video players can unlock new publisher revenue

Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday

[ Digiday | 2023-10-24 13:02:04 UTC ]
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Heartland Fall Forum 2023: Honoring Booksellers, Celebrating Bookselling

Heartland Fall Forum, the last regional gathering of booksellers this year, kicked off yesterday with what promises to be a high energy show that drew 547 booksellers, authors, and exhibitors to Detroit for networking, education, and an opening night party at Third Man Records. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
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Honda to test its Autonomous Work Vehicle at Toronto's Pearson Airport

While many of the flashy, marquee mobility and transportation demos that go on at CES tend to be of the more... aspirational variety, Honda's electric cargo hauler, the Autonomous Work Vehicle (AWV), could soon find use on airport grounds as the robotic EV trundles... Continue reading at Engadget

[ Engadget | 2023-10-17 15:00:25 UTC ]
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Video: 'Elon Musk' biographer explains the book's complicated motivations

Author Walter Isaacson joined the L.A. Times Book Club to discuss the stories and controversy behind his bestselling "Elon Musk" biography. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-02 18:53:46 UTC ]
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Simon & Schuster Sets New Return-to-Work Policy

S&S CEO Jonathan Karp outlined a new return-to-work policy that adopts a departmental approach, with managers determining how often their employees need to be in the office. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
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Transit time is learning time with Headway, now an extra $10 off

Travel is all about broadening your horizons. But when you’re at the airport, stuck in a cab, or on a train, it can feel pretty restricting. Transit time is a great time to catch up on your reading, though, and when you have Headway, you can access a world of learning right from your... Continue reading at PC World

[ PC World | 2023-09-22 08:00:00 UTC ]
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How the Chronicle Books Fellowship Program Works

For 20 years, the San Francisco–based publisher has mentored designers and editors through a paid fellowship program outside the internship model. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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Debut novel by Millie Bobby Brown reignites debate over ghostwritten celebrity books

Publishing figures defend Stranger Things star’s book, Nineteen Steps, after this week’s publication ignites criticism on social mediaThe publication of Stranger Things star Millie Bobby Brown’s debut novel has reignited a debate over ghostwritten celebrity books.Brown’s Nineteen Steps, inspired... Continue reading at The Guardian

[ The Guardian | 2023-09-14 10:56:45 UTC ]
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Opus & Olives Library Fundraiser Celebrates 20 Years

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[ Publishers Weekly | 2023-09-14 04:00:00 UTC ]
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These tools from Arthur Brooks and Oprah Winfrey will help you get happier at work

Try the emotional self-management tools from their new book, ‘Build the Life You Want,’ to create a culture of shared growth and happiness. The best advice I’ve received about being myself came from happiness expert Arthur Brooks. While he explained the PANAS test—which measures your Positive... Continue reading at Fast Company

[ Fast Company | 2023-09-12 05:30:00 UTC ]
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PRH Updates Hybrid Work Policy, Plans to Shrink Headquarters

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[ Publishers Weekly | 2023-09-12 04:00:00 UTC ]
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Scribd Originals Gains Traction

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[ Publishers Weekly | 2023-09-08 04:00:00 UTC ]
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‘Provocative’ new book to showcase four decades of Hilary Mantel’s work

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[ The Guardian | 2023-09-07 05:00:18 UTC ]
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Claire Keegan: ‘I can’t explain my work. I just write stories’

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[ The Guardian | 2023-09-02 17:00:10 UTC ]
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Transition and renewal: The 10 best books of August

Our book picks this month touch on themes of change and renewal. They include a memoir about embracing a truer identity, a report on one Ohio town’s struggle toward racial equity, and a novel about pursuing the American dream. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2023-08-28 15:22:29 UTC ]
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‘Get out of my house!’: Kansas paper co-owner confronted police during raid, video shows

Joan Meyer, who died a day after raid, shouted at six officers who searched her home in incident that has drawn national scrutinyNewly released video shows the 98-year-old mother of a Kansas newspaper publisher confronting police officers as they searched her home in a raid that has drawn... Continue reading at The Guardian

[ The Guardian | 2023-08-22 23:04:32 UTC ]
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9 of the Best Video Game and Audiobook Pairings

These video game and audiobook pairings complement each other for the ideal playing and listening experience. Continue reading at Book Riot

[ Book Riot | 2023-08-10 10:34:00 UTC ]
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Google says AI systems should be able to mine publishers’ work unless companies opt out

The tech company’s latest proposal about generative AI turns copyright law on its head, and could especially hurt smaller content creators, say expertsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastPublishers should... Continue reading at The Guardian

[ The Guardian | 2023-08-08 23:00:40 UTC ]
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Two Lines Press Pushes Translation's Boundaries

As interest in translated literature grows, small presses like Two Lines, which celebrates its 10th anniversary this September, are eager to introduce new international authors to Anglophone readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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