In a b-to-b twist on the e-commerce craze, Penton launched an online auction site that can scale across all the verticals the company targets. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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#e-commerce craze
The organization formerly known as the Online Publishers Association (OPA) has announced a new name, Digital Content Next, a rebrand that signals a renewed focus on defining and confronting critical, big picture issues that its members face when crea ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-22 00:00:00 UTC ]
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#digital content
#renewed focus
DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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#vp-global marketing
#digital landscape
#changing rapidly
Illustrator Leigh Hodgkinson and her publisher Nosy Crow have launched a charity auction to raise... Continue reading at The Bookseller
[ The Bookseller | 2014-08-28 00:00:00 UTC ]
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#charity auction
The first episode of the TV show 'Outlander,' which is based on Diana Gabaldon's bestselling books, was posted online ahead of its Aug. 9 premiere date. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-09 00:00:00 UTC ]
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#tv show
#diana gabaldon
#bestselling books
Chatto & Windus has won an eight-publisher auction for a book which will give readers “... Continue reading at The Bookseller
[ The Bookseller | 2014-08-04 00:00:00 UTC ]
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#chatto windus
#eight-publisher auction
#give readers
Dutch publishers have failed in their efforts to immediately close down ebook reselling site Tom Kabinet.The Amsterdam District Court ruled Monday that the reseller can stay in business, after the Dutch Publishers Association (DPA) filed a preliminary case at the beginning of July to urgently... Continue reading at PC World
[ PC World | 2014-07-21 00:00:00 UTC ]
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#dutch publishers
#copyright infringement
#original owners
If you're seeking out Superman online, be on alert. A new study by Internet security firm McAfee shows that those who search for the Man of Steel on the Web have a 16.5 percent chance that they'll land on a website that has malware including spyware, adware, spam, phishing or viruses. The data... Continue reading at AdWeek
[ AdWeek | 2014-07-16 00:00:00 UTC ]
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#free download
James Patterson’s YA book franchise, which has sold over 30 million copies, is about to go digital. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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#james patterson
Brick-and-mortar book stores have clearly been on the decline for a while -- just look at Barnes & Noble's rocky finances. However, there's now some tangible evidence that the pendulum has swung in favor of internet-based sales. BookStats estimates... Continue reading at Engadget
[ Engadget | 2014-06-30 00:00:00 UTC ]
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#online sales
#physical stores
#barnes noble
After a fun stunt with Jimmy Fallon, GE's native advertising is taking a serious turn into news. The post GE’s becomes legitimate online news publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-26 00:00:00 UTC ]
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#jimmy fallon
#native advertising
Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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#online video
#ad spending
#video content
After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late. GE has used sites like The Economist and Quartz for native advertising to promote itself as a supporter of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
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#jimmy fallon
#early adopter
#content marketing
#hard news
Media journalist from Rupert Murdoch paper tried to confront Martin Clarke over alleged lifting of articles from other sitesThe spat between News Corp and Mail Online over copyright in Australia has spilled over to the Cannes Lions advertising festival, with a late night altercation between... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
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#mail online
The ongoing Antipodeon spat between News Corp and Mail Online over the latters alleged plagiarism appears to have spilled over onto waterfront at this weeks Cannes Lions advertising festival. The Daily Mail websites publisher, Martin Clarke, never known for half measures, is schmoozing... Continue reading at The Guardian
[ The Guardian | 2014-06-17 00:00:00 UTC ]
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Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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#marketing partners
Author George R.R. Martin, the creator of the "Game of Thrones" series, is introducing another new character in one of his upcoming books thanks to a $20,000 charitable donation. Continue reading at ABC News
[ ABC News | 2014-06-15 00:00:00 UTC ]
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#author george
#upcoming books
Author George R.R. Martin, the creator of the "Game of Thrones" series, will introduce a new character in one of his upcoming books thanks to a $20,000 charity auction prize. Continue reading at ABC News
[ ABC News | 2014-06-12 00:00:00 UTC ]
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#author george
#upcoming books
Google, Facebook and other tech giants are investing in ways to bring Internet access to those far flung parts of the world which are still offline. Creative methods include using balloons, satellites, drones and lasers. Despite this concerted effort, an estimated 4 billion people still don't... Continue reading at Betanews
[ Betanews | 2014-06-11 00:00:00 UTC ]
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#tech giants
#concerted effort
Ala Alsallal, founder of the website Jamalon, says there will be an entire section on the website devoted to selling banned books. Alsallal hopes to make banning books so pointless that governments stop doing so. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-07 00:00:00 UTC ]
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Byliner, a company that publishes long, literary journalism and fiction online and as ebooks, told its contributors Tuesday that it has been struggling and is seeking partners to ensure its future. The company started in 2011 with some fanfare. It ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
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#company started
#online publisher
#long-form writing
#literary journalism