Penske Media Names Its First Chief Digital Officer | People on the Move

[caption id="attachment_180341" align="alignright" width="150"] Craig Perrault[/caption] Penske Media Corp. has promoted Craig Perrault to chief digital officer, a newly created role responsible for leading product strategy, business development, monetization and audience development across the company's portfolio of digital brands, which includes Rolling Stone, Variety and WWD, among others. A 16-year veteran of PMC, Perrault joined the company shortly after its formation in 2004 and has served as executive VP of business development since 2017. He will continue to report to chairman and CEO Jay Penske in the new role. “Craig’s in-depth knowledge and experience across our organization and industry uniquely equips him to drive key areas for PMC as we enter our next phase of growth,” said Jay Penske in a statement. Here are the rest of this week's people on the move... [caption id="attachment_162405" align="alignright" width="150"] Alex Ford[/caption] Twenty-one years after founding Praetorian Digital, parent company of digital outlets EMS1, FireRescue1 and PoliceOne, among others, CEO Alex Ford announced that he is stepping down from day-to-day operations and transitioning to an advisory role with Lexipol LLC, the public safety training provider which merged with Praetorian Digital last year. He will also remain a member of Lexipol's board. "Looking back, it’s hard to believe we were able to survive the dot-com crash, much less thrive and merge with Lexipol to become the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-07 15:03:14 UTC ]
News tagged with: #associate director #meredith corp #real simple #real estate #economic development #pulitzer prize #marie claire

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Federated Media Gives Up On Direct Sales, Puts Focus On Programmatic

The rise of programmatic advertising has wreaked havoc across digital media, giving media buyers far more leverage while pushing down the value of publisher inventory. It has also torn apart the traditional ad network business, which is one reason Federated Media, today announced it would stop... Continue reading at Advertising Age

[ Advertising Age | 2014-01-28 00:00:00 UTC ]
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Oprah 2.0: Book Club Marries Magazine, TV and Digital

The re-booted iteration of Oprah's influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-27 00:00:00 UTC ]
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Mail Online to switch to .com domain name

Publisher thought to have paid potentially as much as £1m-plus in bid to boost international traffic, particularly in the USMail Online is switching from a .co.uk to .com homepage address, following protracted negotiations with the US paper that owned the dailymail.com domain name.Owner Daily... Continue reading at The Guardian

[ The Guardian | 2014-01-27 00:00:00 UTC ]
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People Prefer Big, Interruptive Web Ads

So much for blending in.  While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek

[ AdWeek | 2014-01-24 00:00:00 UTC ]
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Two Bookstores Close, While Two Move Forward, in Wisconsin

While two independent bookstores in Door County, Wisconsin, have closed or will close, two others report an uptick in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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PP for Italy’s Giornale della Libreria: Does Social Media Sell?

Publishing Perspectives's latest column for the Italy's Giornale della Libreria looks at whether social media really influences readers to buy books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
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Does digital publishing mean the death of the author? | Richard Lea

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[ The Guardian | 2014-01-23 00:00:00 UTC ]
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BBC moves editor of Radio 1's Newsbeat after bullying allegations

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[ The Guardian | 2014-01-23 00:00:00 UTC ]
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Mirror, Independent and Standard enjoy festive website traffic boost | Digital ABCs

Three sites buck annual trend, but Mail, Guardian and Telegraph report month-on-month declines in daily unique browsersMirror Group Digital, Independent.co.uk and Standard.co.uk enjoyed month-on-month traffic gains in December, when the festive holiday usually results in newspaper website user... Continue reading at The Guardian

[ The Guardian | 2014-01-23 00:00:00 UTC ]
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Trinity Mirror needs to stick with its digital transition plan | Steve Dyson

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[ The Guardian | 2014-01-23 00:00:00 UTC ]
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Tony Gallagher clings to the Telegraph reins on Twitter | Media Monkey

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[ The Guardian | 2014-01-23 00:00:00 UTC ]
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Adobe Digital Editions promises better DRM security, improved layout support

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[ Betanews | 2014-01-22 00:00:00 UTC ]
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A Visit to BiblioTech: The 21st Century All-Digital Library

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[ Publishing Perspectives | 2014-01-22 00:00:00 UTC ]
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Radio Times seeks to fuel digital success with print profits

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[ The Guardian | 2014-01-20 00:00:00 UTC ]
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365 x 365: a digital experiment that's a missed opportunity

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[ The Guardian | 2014-01-19 00:00:00 UTC ]
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Digital Book World 2014: An Industry Transformed

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[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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5 Things We Learned at Digital Book World 2014

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[ Publishing Perspectives | 2014-01-17 00:00:00 UTC ]
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California Bookstore Day Plans Moving Forward

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[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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“Mein Kampf” Climbs the Digital Bestseller Lists: Why?

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[ Publishing Perspectives | 2014-01-15 00:00:00 UTC ]
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