Pearson Foundation and Booktrust launch reading comp

Children's author Jeremy Strong has launched a new national schools reading competition... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #complete idiot #increasingly relying #scott donaton #sponsored post


SF Launches B2B Buy Local Campaign

San Francisco's mayor challenges large companies to increase their local purchasing by at least 5% and creates SF Biz Connect to help them connect with small area businesses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Gender gap widens for children reading for pleasure

The number of children who enjoy reading for pleasure has increased but the gender gap between girls and boys has widened, according to a new report from the National Literacy Trust (NLT). For this year’s ‘Children’s and Young People’s Reading’, an annual report into children’s reading habits,... Continue reading at The Bookseller

[ The Bookseller | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children reading #annual report #enjoy reading #reading habits #gender gap


Harlequin Launches Audio Imprint

Harlequin and HarperCollins Publishers announced the launch of Harlequin Audio, a new audio imprint for Harlequin titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harlequin audio #audio imprint


Girls like digital media while boys prefer print, finds study on reading habits

National Literacy Trust report also says girls continue to outpace boys in their enthusiasm for reading for pleasureGirls have more firmly embraced digital literacy and formats such as Facebook, email and text message, while boys are more comfortable with traditional printed media such as... Continue reading at The Guardian

[ The Guardian | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black girls #finds study #text message #study published


Hoopla Launches E-book, Comics Service for Libraries

Midwest Tape, which distributes various media to libraries, has announced the roll-out of its new ebook offerings through its hoopla platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #midwest tape #ebook offerings #hoopla platform


Octopus to launch food and drink festival

Octopus Publishing Group is to launch a food and drink festival at London’s Southbank Centre this year, featuring authors including Marco Pierre White, Sabrina Ghayour and Gizzi Erskine. Cookbook Confidential: The Food & Drink Festival will be held on Saturday 5th September and feature... Continue reading at The Bookseller

[ The Bookseller | 2015-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drink festival #southbank centre #sabrina ghayour #gizzi erskine #cookbook confidential #official bookseller


Lonely Planet to Launch Mag in U.S.

The inaugural issue of the magazine, to be a quarterly, will be available in print and digital beginning September 2, circulated to 450,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet


BEA 2015: China to Launch Largest Guest of Honor Exhibit in BEA’s History

China is the guest of honor at the 2015 BookExpo America’s Global Market Forum, and its delegation will include more than 100 of the most important Chinese publishing houses and groups. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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The International New York Times Chinese Monthly Launches in Hong Kong and Macau

The International New York Times (NYTimes.com) and The New York Times’ Chinese website (cn.NYTimes.com) today published the first edition of the International New York Times Chinese Monthly, a print publication that presents news, opinion a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong #print publication


Legend Press launches campaign with Virgin Trains

Legend Press has partnered with Virgin Trains to celebrate its 10 year anniversary and the launch of the Legend Collection, repackaged editions of five of the publisher’s titles.  This is Legend Press’ second promotion with Virgin, after it donated books to be given to Virgin Trains customers... Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legend press #donated books


Quadrille launches The Knowledge guides

Quadrille is launching a new series of pocket guides aimed at "demystifying a wide and eclectic range of subjects". The series is called The Knowledge, and will be published in hardback form, priced at £10. The books will text-led and feature line illustrations, aimed at both the gift and... Continue reading at The Bookseller

[ The Bookseller | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eclectic range #launch titles #periodic table #titles planned


Pubs Partner with White House on E-reading Initiative

President Obama announced today digital reading initiatives for low income students that include major ebook donations from corporate publishers, and a commitment to ensuring all students have access to a library card. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #white house #corporate publishers #library card


Tolino Launches Self-Publishing Platform in Germany

Tolino, a German alliance of booksellers, launched a self-publishing platform, Tolino Media, which has already attracted notable, self-published authors in Germany. The post Tolino Launches Self-Publishing Platform in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #germany appeared #self-publishing platform #self-published authors


With 100,000 Pieces of Content at Launch, Mode.com Expects 25 Million Monthly Users

Just one year after rebranding from Glam Media, Mode Media is bringing all of its brands together on one site where it hopes to build the "largest native feed distribution platform outside of Facebook." At its second Digital Content NewFronts presentation today, Mode unveiled its new... Continue reading at AdWeek

[ AdWeek | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pre-roll ads #social activity


New Mobile Ads Recommend Videos Based on the News You're Reading

Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek

[ AdWeek | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive traffic #developing products #banner ad #sales strategy #media companies


'Good' first quarter for PRH in Pearson results

Pearson has said trading for the first three months of 2015 has been in line with expectations, with a "good" first-quarter performance from Penguin Random House boosted by "million-copy" sales for The Girl on the Train. Pearson's underlying sales for the quarter were down 1% to... Continue reading at The Bookseller

[ The Bookseller | 2015-04-25 00:00:00 UTC ]
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Past, Present, Future: Behind the Launch of Rodale’s Organic Life

A Q&A with James Oseland, EIC, and Ellen Carucci, publisher, of the new eco-lifestyle magazine. The post Past, Present, Future: Behind the Launch of Rodale’s Organic Life appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-24 00:00:00 UTC ]
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How Much Should Children Read? World Book Day Infographic

In honor of World Book Day, the International Publishers Association has an infographic on how much children should read and why literacy is important. The post How Much Should Children Read? World Book Day Infographic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children read


Penguin Random House launches new US site

Penguin Random House in the US has launched a new consumer-facing website under a unified branding. Continue reading at The Bookseller

[ The Bookseller | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer-facing website