Pearson buys a small stake in Nook Media, wants a fast track for digital education

Publishers often want to work closely with ebook outlets -- possibly a little too closely -- but it's rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and Microsoft. Some of the reasoning won't be made public until Barnes & Noble provides holiday sales results on January 3rd, but Pearson is clear that it's furthering its online education plans: it wants Nook Media's distribution skills to make a "seamless and effective experience for students." Just when we'll see this harmony is still up in the air, though. Nook Media has yet to outline what Microsoft's partnership means for ebooks and e-readers, let alone how Pearson factors in. We're not expecting a sea change until companies start speaking up.Continue reading Pearson buys a small stake in Nook Media, wants a fast track for digital educationFiled under: MicrosoftCommentsSource: PaidContent Continue reading at 'Engadget'

[ Engadget | 2012-12-29 00:00:00 UTC ]
News tagged with: #joint venture #barnes noble #made public #sea change

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