PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the business as well as Facebook's larger mobile messaging endeavors. In March, Forbes coverboy Marcus told the magazine that PayPal wanted "to redefine money." Well, it appears he will bring the same ambitions to CEO Mark Zuckerberg's social media giant, which—while a mobile advertising juggernaut—has never gotten a firm grip on the commerce game. Since Facebook doesn't run ads in Messenger, it's reasonable to wonder if they want to monetize the app with a payments play of some kind. Marcus' experience in that regard would seem to be extremely handy. Financial details of the Marcus hiring were not disclosed. PayPal compensated Marcus with a $6 million salary last year, so the tech exec didn't likely come cheaply when he signed up to work under Zuckerberg and COO Sheryl Sandberg. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-10 00:00:00 UTC ]
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The row over a fake Nancy Pelosi video shows platforms are no longer disruptors, but incumbents, gatekeepers and publishersIn the first three months of 2019, Facebook removed about 2bn fake accounts from its servers. This is roughly equivalent to all the legitimate accounts the company has on... Continue reading at The Guardian
[ The Guardian | 2019-06-02 13:00:38 UTC ]
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Early Friday, a judge sided with Facebook shareholders who demanded the company hand over emails and records related to its handling of the Cambridge Analytica scandal. Later in the day, the company was denied again in court, as Reuters reports that... Continue reading at Engadget
[ Engadget | 2019-06-01 07:32:00 UTC ]
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Social platform's latest tech can detect non-consensual intimate images before they're reported, but victims won't be alerted. Continue reading at Stuff
[ Stuff | 2019-05-31 23:30:00 UTC ]
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The European Court of Justice (ECJ) will hear a landmark privacy case regarding the transfer of EU citizens’ data to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-31 19:45:54 UTC ]
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Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek
[ AdWeek | 2019-05-31 19:45:16 UTC ]
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Facebook will have to hand over emails and records related to how it handled the Cambridge Analytica scandal. In September, shareholders sued the company in order to obtain information pertaining to the leak. Today, a US judge sided with shareholders... Continue reading at Engadget
[ Engadget | 2019-05-31 19:12:00 UTC ]
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Amazon.com Inc. is interested in acquiring prepaid wireless phone service Boost Mobile from T-Mobile US Inc. and Sprint Corp., Reuters reported, citing people familiar with the matter. Amazon is considering buying Boost for an attached wholesale deal that would allow the buyer to use T-Mobile’s... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 17:33:29 UTC ]
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Facebook is investing heavily in a massive solar farm in Texas as it rumbles towards its goal of running entirely on renewable energy by the end of next year. Renewables company Longroad Energy has started building the Prospero Solar project in Andre... Continue reading at Engadget
[ Engadget | 2019-05-31 15:47:00 UTC ]
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An investor asked Mark Zuckerberg if he would give up some of his power for the good of the company. She didn’t get an answer, but she asked the right question. At Facebook’s annual shareholder meeting, a shareholder stepped up to the microphone and asked Mark Zuckerberg if he’d be willing to... Continue reading at Fast Company
[ Fast Company | 2019-05-31 09:15:54 UTC ]
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Some shareholders wanted Facebook's chairman and chief executive to step down from one of his roles. Continue reading at BBC News
[ BBC News | 2019-05-31 08:58:17 UTC ]
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The British accent you hear on Netflix or Facebook could well be voiced by an award-winning Kiwi from Northland. Continue reading at Stuff
[ Stuff | 2019-05-31 01:14:56 UTC ]
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National Best Friend Day is coming up June 8, and BT21 and Facebook Messenger released a new sticker pack Thursday to mark the event, Best Friends Forever. Facebook/BT21/Line Friends BT21 is a set of animated characters created by South Korean K-pop boy group BTS in partnership with Line... Continue reading at AdWeek
[ AdWeek | 2019-05-30 17:00:08 UTC ]
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House speaker says ‘I can take it’ after site keeps doctored video up, but criticizes their role in spread of false informationHouse speaker Nancy Pelosi has strongly criticised Facebook for failing to tackle misinformation after the social media network refused to take down a video that had... Continue reading at The Guardian
[ The Guardian | 2019-05-30 12:31:29 UTC ]
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At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:01:33 UTC ]
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Some shareholders want Facebook's chairman and chief executive to step down from one of his roles. Continue reading at BBC News
[ BBC News | 2019-05-29 23:23:57 UTC ]
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Ms. Pelosi said the company’s decision to leave up manipulated videos of her demonstrated how the social network contributed to Russian manipulation of the 2016 election. Continue reading at The New York Times
[ The New York Times | 2019-05-29 22:22:21 UTC ]
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Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see. Continue reading at Media Week
[ Media Week | 2019-05-29 13:15:44 UTC ]
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Zuckerberg and Sandberg will be required to come before Canada's Parliament should they venture to into the country. Continue reading at Stuff
[ Stuff | 2019-05-29 06:41:19 UTC ]
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Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at Digiday
[ Digiday | 2019-05-29 04:01:04 UTC ]
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