PayPal's David Marcus Will Lead Mobile Messaging at Facebook

PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the business as well as Facebook's larger mobile messaging endeavors. In March, Forbes coverboy Marcus told the magazine that PayPal wanted "to redefine money." Well, it appears he will bring the same ambitions to CEO Mark Zuckerberg's social media giant, which—while a mobile advertising juggernaut—has never gotten a firm grip on the commerce game. Since Facebook doesn't run ads in Messenger, it's reasonable to wonder if they want to monetize the app with a payments play of some kind. Marcus' experience in that regard would seem to be extremely handy. Financial details of the Marcus hiring were not disclosed. PayPal compensated Marcus with a $6 million salary last year, so the tech exec didn't likely come cheaply when he signed up to work under Zuckerberg and COO Sheryl Sandberg. Continue reading at 'AdWeek'

[ AdWeek | 2014-06-10 00:00:00 UTC ]
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Music Is in the Air for Facebook and Instagram Users in More European Markets

Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland,... Continue reading at AdWeek

[ AdWeek | 2019-10-17 15:45:27 UTC ]
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Facebook Watch Updates Its Initiative of Partnering Publishers With Creators

Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek

[ AdWeek | 2019-10-15 16:45:31 UTC ]
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Elton John 'in conversation' event with David Walliams in November

Elton John will be appearing in conversation with David Walliams at an exclusive event in celebration of the singer songwriter’s newly released autobiography, Pan Macmillan has announced. Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 02:22:32 UTC ]
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HarperCollins joins PRH in 2019's Social Mobility Employer Index

HarperCollins UK has unveiled new initiatives as part of its ongoing support for The Literacy Project and has joined Penguin Random House UK in a ranking of employers in 2019 who have taken the most action on social mobility in the workplace. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 08:59:21 UTC ]
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The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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Facebook’s Nada Stirratt on the evolution of storytelling and how it helped raise $2 billion for charity

Nada Stirratt, VP of North America at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss what storytelling means for Facebook users and advertisers. Plus, the need for brands to personalize messaging at scale—and how Facebook Stories can help. A custom video... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 21:00:00 UTC ]
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With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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HQ snaps up insider's account from David Cameron’s former deputy chief of staff

HQ has acquired the debut non-fiction book from Kate Fall, David Cameron’s former deputy chief of staff, to provide "an insider’s account of life at the heart of Number 10". Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 06:34:06 UTC ]
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Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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By hiding likes and video views, Facebook could force publishers to shift strategies

David Mitchell just announced his first novel in five years.

Today, Cloud Atlas author David Mitchell announced his next project: Utopia Avenue, which will be first full-length novel since 2014’s The Bone Clocks. (I suppose he has some time now that he’s done writing The Matrix 4.) Mitchell said in his announcement that the idea for the book came in part... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-26 12:40:53 UTC ]
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David Mitchell announces Utopia Avenue, his first novel in five years

Due out next summer, the novel will explore the power of music, following the career of the eponymous psychedelic bandCloud Atlas author David Mitchell is to tackle the story of “the strangest British band you’ve never heard of” in his first novel for five years, Utopia Avenue.Announcing the... Continue reading at The Guardian

[ The Guardian | 2019-09-26 10:42:58 UTC ]
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David Cameron's memoir fails to top Tony Blair’s in first week sales

For the Record, the former PM’s account of his time in office sold close to 21,000 copies in its first week, behind Margaret Atwood’s The Testaments, which topped 100,000Almost 21,000 people rushed out to buy a copy of David Cameron’s memoir in its first week on sale, placing it second on the... Continue reading at The Guardian

[ The Guardian | 2019-09-24 14:00:06 UTC ]
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‘It’s found money’: YouTube stars look for ways to expand to Facebook

Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-09-24 04:01:07 UTC ]
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William Collins launches 'Ideas Matter' podcast featuring David Cameron as first guest

David Cameron will be the inaugural guest on "Ideas Matter", the new podcast from William Collins when it launches this week. Continue reading at The Bookseller

[ The Bookseller | 2019-09-23 17:42:22 UTC ]
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Thomas, Burridge leave Clarivate as restructure gives Ahmed lead role

Annette Thomas, c.e.o. of the Web of Science Group at Clarivate Analytics, has left the company following a restructure which sees Mukhtar Ahmed, formerly president of its Life Sciences division, become president of a new Science Group, which spans both the Web of Science and Life... Continue reading at The Bookseller

[ The Bookseller | 2019-09-23 04:06:44 UTC ]
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Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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David Cameron publication day: Former PM hits campaign trail as HarperCollins hails pre-order success

David Cameron marked publication day of his autobiography today with a flurry of high profile interviews as HarperCollins hails the success of his memoir. Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 16:43:56 UTC ]
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David Cameron memoir hits headlines as Guardian apologises for editorial

David Cameron’s memoir, For the Record, hit the headlines this weekend as the publicity campaign for the former prime minister’s book gets underway. Continue reading at The Bookseller

[ The Bookseller | 2019-09-16 03:37:49 UTC ]
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