Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy

The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for some time. The approach has led to small video audience both on ClickHole.com and on social platforms -- but ClickHole remains committed to the strategy. The post Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-26 00:00:00 UTC ]

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Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | All news stories tagged with: #digital media #record levels #digital channels #emerging media #digital strategies


Nielsen brings next-gen measurement to market—but isn't using it for deals yet

Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age

[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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Hachette Announces New Carbon Emissions Reduction Strategy

By 2030, the company’s “30/30 Strategy” aims to cut 30% of its global emissions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
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Authors Guild Urges New York Governor to Sign Freelance Isn’t Free Act into Law

The bill is a crucial step to protect freelancers based in New York and hired by New York-based companies from wage theft, said Authors Guild CEO Mary Rasenberger in a letter to Governor Kathy Hochul. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-15 05:00:00 UTC ]
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How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
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BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations

BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday

[ Digiday | 2022-12-06 05:01:00 UTC ]
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Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
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'Intermittent' Distribution Issues Continue at Waterstones

The U.K. bookseller's distribution center, known as the Hub, is now 'largely stable,' despite ongoing concerns, and the chain remains confident about Christmas shopping. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-29 05:00:00 UTC ]
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Z-Library founders arrested after the pirated e-book site is shut down

Two Russian nationals behind the site were charged with criminal copyright infringement, wire fraud, and money laundering. On November 3, the massive pirated e-book database Z-Library disappeared from the internet, with its domains leading to a cryptic message that the website had been seized... Continue reading at Fast Company

[ Fast Company | 2022-11-17 13:20:00 UTC ]
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England’s Usborne and HarperCollins Announce American Distribution Deal

The new arrangment for Usborne's children's books sees HarperCollins taking over trade back-office functions by February 1. The post England’s Usborne and HarperCollins Announce American Distribution Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-14 21:10:20 UTC ]
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Indie Bookstores Adopt New Strategies for Growth

As the pandemic recedes, booksellers adopt new strategies to keep sales growing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-11 05:00:00 UTC ]
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Penguin Random House's Kim Shariff Discusses the Company's DEI Strategy

PRH's third annual demographics report shows that diversity among its leadership and executive teams continues to be a work in progress. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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Pirated e-book site Z-Library vanishes—sending college students into a panic

Here’s what’s been going on with the site—plus some alternatives for accessing free e-books. Many a desperate college student has turned to Z-Library, a site for pirated e-books, as an alternative to expensive textbooks. But on Friday, the site suddenly went dark, sending students who relied on... Continue reading at Fast Company

[ Fast Company | 2022-11-04 18:00:00 UTC ]
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Indie Presses and Bookstores Discuss Strategies for Success at PNBA

New marketing approaches and sustainable publishing were two of the main topics on the final day of the PNBA fall meeting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
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French Publishers Cheer a Court’s Order to Block a Book Piracy Site

Book piracy in France has taken a hit, with court action led by the SNE and 12 publishing companies against 'Z-Library.' The post French Publishers Cheer a Court’s Order to Block a Book Piracy Site appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-19 20:26:31 UTC ]
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At CALIBA, Booksellers and Publishers Discuss Reps, Distribution, and Co-op

Along with author presentations and networking opportunities. the recently concluded CALIBA offered lots of practical advice for booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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The Actual American Dream Isn’t on the Magazine Covers

Sneha, the 22-year-old protagonist of Sarah Thankam Mathews’ debut novel All This Could Be Different, is the dutiful immigrant daughter. Despite the long recession, she bagged a corporate job right after college, and a free apartment in Brewers Hill, Milwaukee. She regularly sends money home to... Continue reading at Electric Literature

[ Electric Literature | 2022-08-11 11:00:00 UTC ]
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While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not

As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. The post While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not appeared... Continue reading at Digiday

[ Digiday | 2022-07-11 04:01:00 UTC ]
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BuzzFeed News Names Karolina Waclawiak as Top Editor

Karolina Waclawiak, its executive editor of culture, takes over the newsroom at a difficult moment for the digital media company. Continue reading at The New York Times

[ The New York Times | 2022-06-16 21:14:16 UTC ]
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Penguin Random House to Distribute for Disney Publishing

Starting next April 1, Penguin Random House Publisher Services will take over distribution of the adult and children’s print books published by Disney Publishing Worldwide. Under the agreement, PRHPS will also take on distribution of Marvel Publishing’s collected editions and graphic novels to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-08 04:00:00 UTC ]
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