The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for some time. The approach has led to small video audience both on ClickHole.com and on social platforms -- but ClickHole remains committed to the strategy. The post Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-01-26 00:00:00 UTC ]
For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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Many newspapers are diving into the app business, releasing versions for iPhone and iPad, Android, Kindle and/or BlackBerry. Some publishers are taking a wait-and-see approach, while others want to get the product out the door as soon as possible. So ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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Many news publishers focus their mobile strategies on platform-specific apps—but the mobile web may actually be more important, since a mobile website is easier to discover, link to, and share from a mobile device. Damon Kiesow, senior prod ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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An international alliance of publishers, including Cambridge University Press, Elsevier and... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Facebook, Twitter, Instagram, Foursquare and Yelp upload names, e-mail addresses and phone numbers, sometimes without explicit permission. Continue reading at PC World
[ PC World | 2012-02-15 00:00:00 UTC ]
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Amazon has this morning launched an e-commerce site in India called Junglee.com. The platform... Continue reading at The Bookseller
[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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Keeping pace with the dramatic changes on the smartphone and tablet front is no small feat for any publisher, but doing so presents a particular challenge for smaller companies without a safety net of funds for experimentation with platforms that are at once in their infancy and yet increasingly... Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-26 00:00:00 UTC ]
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Pan Macmillan has launched a new website at www.panmacmillan.com with the infrastructure to... Continue reading at The Bookseller
[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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An imprint of Penguin Group USA discovered Kerry Schafer after she posted samples on Bookcountry.com, a site that lets writers share their work. Continue reading at The New York Times
[ The New York Times | 2012-01-09 00:00:00 UTC ]
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Now that the early enthusiasm behind generating magazine apps for tablet and smart phone devices has settled into a more or less pragmatic approach for publishers, a nagging question is bubbling ever closer to the top of digital content development efforts for the mobile platform: HTML5 or... Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
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"Goodnight iPad" is a bedtime tour of our electronic lives, mimicking the tone of the classic "Goodnight Moon." Continue reading at The New York Times
[ The New York Times | 2011-12-19 00:00:00 UTC ]
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Beginning January 1, HarperCollins will be using Ingram Publisher Services/Spring Arbor as its exclusive distributor to the Christian market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-19 00:00:00 UTC ]
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#christian market
Former Waterstone's m.d. Tim Coates is to launch Bilbary (www.bilbary.com), an international... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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Midpoint Trade has rolled out a new upgraded Web site, called Midpoint Access, with a focus on providing more sales transparency to its distribution clients. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-28 00:00:00 UTC ]
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Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 25/10/2011 - 15:30 A new internet bookselling site has launched specialising in travel literature. The Culture Trip is selling four million books and films, organised into categories by countries. The company is also planning to launch a music... Continue reading at The Bookseller
[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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The Perseus Books Group is expanding its distribution agreement with Harvard Business Review Press to include international distribution of both its print and ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-13 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 26/09/2011 - 08:50 Oxford University Press has appointed Casper Grathwohl to the newly-created role of senior vice-president, group strategy. Grathwohl, who is currently vice president of reference and digital publishing within OUP's... Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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Written By: Benedicte Page and Philip Jones Publication Date: Tue, 20/09/2011 - 10:14 The Travel Bookshop premises in Notting Hill will reopen as a bookshop this week after The Book Warehouse acquired the lease to one-half of the building from the Travel Bookshop's founder Sarah Anderson. read... Continue reading at The Bookseller
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Swiftly and at little cost, newspapers, magazines and sites like The Huffington Post are publishing their own version of ebooks. Continue reading at The New York Times
[ The New York Times | 2011-09-19 00:00:00 UTC ]
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